The Brief
For this campaign we were looking to recreate specific actions with a series of well-known international Rugby players in the home, based around their signature moves. This piece takes a different approach, in that we are looking for more universal moments of camaraderie within the Rugby footage, meaning that we can be more decisive in what we are looking to create with them at home. Rather than having specific actions, we’ll have pointers of ways for them to interact with their kids things that really show how physically active you have to be when caring for your kids, and therefore why you need the care of the product. Re-creating high impact moments within the Rugby footage that naturally lend themselves to action cutting footage, and emphasise that synergy with life both on and off the field.