Sport and Motion
EA SPORTS FC
Team of the Year (TOTY) Case Study
The Brief
The EA SPORTS FC Team of the Year (TOTY) is one of the most anticipated annual events in football gaming, celebrating the best male and female footballers from the past calendar year. Fans from around the world cast their votes to decide the final TOTY XI, recognizing the top-performing players across Premier League, La Liga, Serie A, Bundesliga, and beyond.
To bring this prestigious campaign to life, high-quality promotional visuals were required—but securing time with global football superstars was a major challenge. With tight schedules and fixture commitments at clubs like Chelsea, Liverpool, Real Madrid, and PSG, organizing a large-scale production shoot with all nominated players was nearly impossible.
That’s where Sport & Motion came in. EA SPORTS FC entrusted us to provide elite football body doubles for the campaign—ensuring a seamless, authentic look while allowing the shoot to move forward efficiently.
Our Creative Solution
At Sport & Motion, we specialize in sports casting, body doubles, and sports choreography for the world’s biggest brands. Unlike traditional lookalike agencies, we ensure that our doubles aren’t just visually similar to top players—they are professional athletes who can replicate authentic movement, skills, and body language on the pitch.
For the EA SPORTS FC TOTY campaign, we:
- Handpicked professional footballers from our elite database of over 1,500+ sports talents.
- Matched doubles for key TOTY nominees across various football leagues.
- Provided on-set movement coaching, ensuring natural player-specific actions.
The Results
The EA SPORTS FC TOTY 2025 campaign launched in January 2025, with visuals appearing across:
✅ Official EA SPORTS FC website
✅ Social media platforms (Instagram, TikTok, Twitter, Facebook)
✅ In-game promotional assets
✅ Broadcast and digital marketing
The use of professional body doubles was so seamless that audiences couldn’t tell the difference—proving that when done right, sports casting and movement direction can deliver true-to-life, immersive content.
With millions of fans engaging with TOTY content, this campaign reinforced EA SPORTS FC’s reputation for excellence in football gaming—while showcasing Sport & Motion’s unmatched ability to provide professional athlete doubles for high-profile sports productions.
