The Brief
Since 1993, Kick It Out have been team players in the fight against discrimination. We’ve consistently shown up and have played to win against all forms of discrimination, no matter what the sport. Over the years, we’ve welcomed an ever-growing community of supporters, who have helped cheer us on, despite the setbacks. Of course, discrimination isn’t a fixed, bound competitor. It has been evolving in sport in different ways, but so too has our approach to tackling it. In partnership with Sky Sports we were tasked to cast and oversee the sporting direction in excess of 20+ male and female footballers of all ethnicities, faiths, backgrounds and orientations including disabilities.