Our Creative Solution
First things first; we had to brainstorm ideas around ways of what and how would excite a live and broadcasted audience which would make noise in whichever location our Football sports talent were based; our aim was to get people on board, following and talking.
The rise of “Street Panna” had long been around; however now more than ever it was influencing the market. We decided to bring together 2 different types of skilled Football, therefore we had 2 Football Freestylers and 2 Street Panna Players; the talent sent in on this project were from Sweden, Brazil and London - each individual ranked in on the top 10 worldwide for their expertise also including a combined following on all social media platforms of in excess of 1 million followers. All 4 talent were coached and guided by us in how to assist and create the ultimate showcase.