Sport and Motion
Body Double Case Study
Sports Casting, Choreography & Movement Direction for Powerbeats Fit -
Project Overview
For the Powerbeats Fit campaign, Sport & Motion supplied full sports casting, sports choreography, and movement direction to create authentic athletic visuals. Our team sourced elite sports talent capable of delivering dynamic, repeatable movement while meeting creative and technical requirements.
The Challenge: Elite Sports Casting & Authentic Movement
The brief demanded:
- Professional sports talent casting
- Athletes capable of repeatable, high-intensity movement
- Seamless movement direction aligned with camera and edit
- Choreographed sequences that felt natural and powerful
Our Solution: Sports Casting & Choreography
Sport & Motion provided:
- Specialist sports casting, sourcing elite athletes for precise movement
- Full sports choreography designed for camera capture
- On-set movement direction to maintain consistency and efficiency
Talent & Performance Execution
Our sports talent delivered controlled, repeatable movement that supported the creative vision. This approach reduced reset time, increased efficiency on set, and ensured authenticity.
Outcome
The campaign achieved:
- Authentic athletic movement
- High-level sports performance
- Seamless integration of choreography and casting
This highlights Sport & Motion’s expertise in sports casting, sports choreography, and movement direction for premium commercial campaigns
