Sport and Motion
Body Double Case Study
Sabic
The Brief
Sabic, a Saudi Arabian petrochemical giant, is a world leader in producing high-performance plastics and advanced materials that power industries across the globe. In recent years, Sabic has actively expanded its presence in the sports and entertainment sector, reinforcing its commitment to innovation and sustainability.
As part of their ongoing ‘Imagine’ campaign, which showcases the integration of Sabic’s products into everyday life through live action and CGI, a new football-focused promo titled ‘The Beautiful Game’ was commissioned. This project sought to highlight Sabic’s contributions to modern football by emphasizing the role of advanced materials in the sport—from high-performance kits and lightweight boots to stadium infrastructure and training equipment.
The brief required:
- Two male footballers of Arab descent who authentically represent Middle Eastern heritage and football culture.
- Both athletes needed genuine, high-level football ability to ensure realistic and professional gameplay in the promo.
Our Creative Solution
At Sport & Motion, we specialize in casting elite sports talent for high-profile productions. With a deep-rooted network in Saudi Arabia, the Middle East, and Europe, we have worked extensively with Arab footballers, the Saudi Pro League, and international campaigns, giving us unmatched expertise in sourcing authentic and high-performing talent.
Leveraging our sports choreography expertise (https://sportandmotion.com/sports-choreography/), we ensured the selected athletes not only looked the part but also delivered the dynamic, high-intensity movements required for the shoot. Our in-house team worked closely with directors and production teams to choreograph realistic match sequences, precision dribbling, and high-impact defensive plays, ensuring an action-packed and visually stunning final product.
The surge of Saudi Arabia’s investment in global football—from hosting major sporting events to attracting international superstars to the Saudi Pro League—has positioned the Kingdom as a global sports and entertainment hub. This promo seamlessly blended Sabic’s technological innovation in sports materials with the country’s rising influence in football, making it a powerful and timely campaign.
The Results
The final promo was a masterclass in authenticity and execution, seamlessly fusing elite football action with cutting-edge petrochemical innovation. Featuring stunning visuals, intricate slow-motion sequences, and advanced CGI overlays, the video captured the speed, power, and precision of the game while subtly highlighting Sabic’s contributions to sportswear, footwear, and stadium infrastructure.
By sourcing top-tier footballing talent with genuine Middle Eastern heritage, the campaign resonated deeply with audiences, celebrating Arab football culture on a global stage. The final production not only aligned with Sabic’s branding and sustainability vision but also reinforced Saudi Arabia’s growing footprint in the world of football and entertainment.
This campaign once again proved that when it comes to authentic sports casting, elite choreography, and innovative storytelling, Sport & Motion leads the game.
