Sport and Motion
Body Double Case Study
Under Armour SS26 | Athlete Casting, Sports Choreography & Movement Direction
Project Overview
Sport & Motion was appointed to support Under Armour’s SS26 multi sport campaign, filmed on location in Almería, Spain, delivering specialist athlete casting, sports choreography, movement direction and on-set sports consultancy.
Working alongside the creative agency and production team, we supplied elite athletes across multiple sporting disciplines while ensuring every movement captured on camera reflected genuine sporting authenticity.
The Challenge: Creating Authentic Multi Sport Performance
The campaign required:
- Specialist athlete casting across multiple sporting disciplines
- Authentic sporting movement suitable for premium commercial production
- Sports choreography adapted to creative direction
- On-set movement direction throughout filming
- Technical sports consultancy to ensure every sporting action looked natural and believable
Our Solution: Athlete Casting & Sports Choreography
We provided:
- Specialist athlete casting across multiple sports
- Elite sports talent experienced in commercial production
- Sports choreography tailored specifically for the campaign
- Movement direction throughout filming
- On-set sports consultancy
- Close collaboration with production, agency and creative teams from pre-production through to final delivery
Performance Detail & Sporting Authenticity
Our team focused on:
- Authentic athletic movement
- Elite sporting technique
- Natural body mechanics
- Accurate movement patterns across multiple sports
- Camera-ready athletic performance
- Consistent sporting realism throughout production
Outcome
The Under Armour SS26 campaign successfully combined authentic sporting performance with premium creative storytelling.
By delivering specialist athlete casting, sports choreography, movement direction and sports consultancy, Sport & Motion helped create a visually authentic campaign that reflected the performance standards expected from one of the world’s leading sportswear brands.
The Video
Sabic
Our Sports choreography images
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Looking for Sports Production Support?
Whether you’re producing a television commercial, global advertising campaign or branded content, Sport & Motion provides specialist athlete casting, sports choreography, movement direction and on-set sports consultancy to brands, agencies and production companies worldwide.
