Nike Battle Force

Our Creative Solution

In pre production its was decided that all shots to be uploaded/edited/rendered in black and white and shot in vertical orientation suitable for uploads for Instagram. Set up time and preparation was a key to our approach as was an in advance recce of the terrain of our location considering the unpredictable movement of so many people. Being aware that this maybe a highly stressful environment at times however flexibility and professionalism was the key to making this an all round success. Opting to go for Short bursts of clips as opposed to long lengthy drawn out footage that may take longer to compose edits was a sensible approach that we all agreed on as a team. Having a close eye on timings meant we would have the ability to capture additional footage and highlights throughout the day that would focus on the look and feel of the event under the motto “surprise and delight”. This gave us the freedom to put our trademark seal on the footage through a sporting POV. What made us unique and gave us an edge is our years of experience working within sports whilst being aware of where and when to anticipate high impact related shots such as dynamic movements whilst adding our own sporting knowledge to capture the best angles and footage.