The Result
Having shot and edited a live broadcasted culture event which featured Basketball, Dance, Rap & Art which we proudly re invented and showcased for viewers on Instagram on the go over a 6 hour period left no time/room for second guesses or mistakes. From dynamic action to glitched effects, title overlays, use of playful language to best describe the action was an overall success that encouraged interaction via likes, shares and comments on Nike Manila’s Instagram account. We highlighted trends for the community and catalysts for the culture which made us stand out. From our entire crew through to the participants we felt that we challenged conventions and pushed the boundaries of basketball and dimensions of culture.