There are many sports brands in the world.
These can be global businesses such as Nike and Adidas, which rack up billions in sales every year, or smaller businesses paving their way in this competitive industry.
No matter, where you are in your business journey, marketing is important.
But how can you market your sports brand? And what are the best techniques to build your audience?
Let’s find out.
7 Tips on Using Sports to Market Your Brand
Build Your Identity
Every business needs an identity.
This should start from the moment you build your brand. Elements of your brand including the logo, visual style of your marketing campaigns, and tone of voice that you use throughout your marketing is important and will change who your brand appeals to.
Are you trying to sell to up-and-coming sports stars looking to forge their way as a sports talent, or are you appealing to sports influencers already at the top of their game?
Building your voice and making it unique and personal to you will help you stand out and create a recognisable identity that fans can associate with.
Find Your Audience
We’ve touched on this already, but it’s important to know who your audience are and where you can find them.
Try to understand their demographic and interests and tailor your marketing campaigns so that it appeals to these people the most.
Will they see you the most on social media, or out at sports events? Working out the answer will help you get your brand in front of them where it can’t go unnoticed.
Marketing is all about meeting the right people with the right message at the right time, and if you can work out what these three elements are, you’re on your way to building a loyal audience base.
Use Social Media
Over half of the world’s population are on social media, and for these people, over two hours a day is spent scrolling through feeds daily.
That’s a lot of time that you can be getting your brand right in front of potential customer’s eyes.
Apps like Facebook, Instagram, and Tik Tok are ideal for creating promotional videos and images that can really help boost your following.
Some great ways to use social media to market your business are:
- Behind the scenes content.
- Sports talent interviews.
- Highlight reels showcasing your brand.
- Competitions and Giveaways.
- Partnering with Influencers.
There are many other ways social media can be used for your sports business, so spend some time working out where your audience are (choosing the right platforms is important) and get to work creating content that they can engage with.
Invest in Content Marketing
Content marketing is a great way of providing valuable and exciting material that is sure to grab your audience’s attention.
This could be anything from videos showing a football freestyler pulling off some stunning tricks, to a blog informing the reader how to cool down after a run.
Content marketing can be written pieces, images, videos, podcasts, and more, and can be a great way of reaching people who may not be directly searching for your brand.
By providing valuable content, you can establish yourself as an authority and build trust with your audience.
Not only that, but you can also create stunning videos to showcase your products, containing sports talent and influencers to really grab people’s interest.
Work with Influencers
There’s no denying that we’re living in the world of influencers.
Many influencers come packed with millions of followers that you can get your brand in front of by partnering with the right people.
These partnerships are great for helping you tap into new markets and reach a new audience.
There is a common misconception that sports influencers are all celebrities, but this isn’t the case. There are many influencers out there that aren’t commonly known but have built up big followings just from showcasing their sports abilities.
These can be great people to work with and to help promote your brand and not only will they help you reach many people, but they are also experts at creating stunning content that is always exciting and enticing.
Attend Sports Events
A great place to meet your audience in the flesh is at sports events.
These are held regularly throughout the country and if you can find the right one to suit your sport, you can get some great networking and advertising done.
The way you attend a sports event is up to you.
You can be subtle, maybe setting up a stall and showcasing your products to people.
You can also be a bit more extravagant, having some sports talent associated with a brand put on a show or a sports activation where the crowd can also participate.
Sports events are ideal for not just meeting potential buyers, but also meeting other businesses, influencers, talent, and sports consultants who can offer advice and partnerships that will take your business to the next level.
Keep an Eye on Performance
The final step in your marketing campaign is to keep a close eye on results.
You may be able to naturally see how things are going by your sales figures improving or decreasing, but it is also worth keeping an eye on how many people are engaging with your brand.
How many people watched your latest video that you posted?
How many followers do you have on social media?
How many people showed interest at the latest sports event you attended?
By using the data taken from these places and assessing them to spot any weak points or improvements, you will be able to clearly see the trajectory of your business and adjust your strategy if needed.
Some marketing campaigns will work well, some won’t, so don’t be disheartened and use the good and bad results to work out how best to approach your advertising.
Sports Consultancy from Sport & Motion
If you are a sports brand looking to being your journey to global stardom, then working with a sports consultant such as the team at Sport & Motion will help.
We can advise you in all aspects of marketing and growing your brand and handle many more bits that you may not be able to do alone.
We also have a huge pool of sports talent and influencers and a wide range of access to sports events so we can help with all aspects of marketing and really build your following.
Want to know more? Then get in touch today.
