What Is a sports consultant

sport talent production

If you’ve taken a look through the Sport & Motion website, you may have seen the phrase sports consultant used a lot.

But what does this phrase mean?

Well, in a nutshell, it means we are a team that stays on top of the current trends in sports and fitness, and we use this to help brands, athletes, entertainers, and more to find roles and productions that suits their needs and help to progress their careers.

There is high demand for sports consultants, and in this article, we’re going to show you why.

Let’s take a look.

What Does a Sports Consultant Do?

There are many different roles that a sports consultant can carry out.

These include:

  • Strategic Planning – When it comes to promoting a brand, there is much more that goes into it than just creating a production. Planning a strategy for a client is a key role of a sports consultant, and this includes conducting market research, identifying exciting opportunities by analysing new trends, and building a plan to really get the brand into the forefront of the public mind.
  • Management – When I say management, there are many different areas under this umbrella. It includes athlete management, which can involve contract negotiations and the seeking out of potential career opportunities. It can also mean sports event management, which involves co-ordinating logistics and ensuring everything runs smoothly.
  • Key Person Selection – When sports talent comes to us for guidance, there are often a few key roles they need help with. A good sports consultant should have access to a wide range of coaches, agents, and marketing executives who can work with a new athlete to promote themselves, make the most of their ability, and build a career in their chosen industry.
  • Marketing and Branding – Speaking of marketing, a sports consultancy team are able to handle many aspects of this themselves for clients that are individual athletes or big brands. From developing branding strategies, to creating marketing campaigns, whether they be on social media, advertisements, or in sports events.
  • Development Opportunities – Every client we have wants to grow in their career, and as a sports consultant, we are always looking for ways to help them do just that. We do this in various ways, including seeking out partnerships for business clients, or sponsorships for our individual athletes. We also help to seek out new revenue streams and develop marketing plans to really take your career to the next level.

There are many more roles that a sports consultant carries out, so if you want to know more, why not get in touch with our team today and we can talk you through exactly what we can do for you.

football sports talent

Sports Consultancy for Brands

A sports consultant can work with brands to help them maximise the potential of their sports-related initiatives.

Many sports and fitness brands recognise the value and power that their chosen sport fosters, and so working with a consultant they can unlock various ways of attracting audiences, building communities, and growing engagement.

Some things a sports consultant will do with a brand is help build a strategic plan that aligns with the overall goals and objectives.

A consultant will also look at the target audience, analyse market trends, and look at the competition to devise a plan of how to get the most attention from a campaign.

If deals and partnerships need to be negotiated, when putting on events or working with leagues, a consultant will also be on hand to offer advice and handle negotiations.

With the help of sports consultants, brands can make informed decision, execute successful marketing campaigns, and build a strong network, making it a great way of getting your business off the ground.

Sports Consultancy for Athletes

If you’re an athlete, you can also use a sports consultancy team.

A consultant will help you to navigate your professional career and achieve your goals on and off the field.

Building your personal brand can be tricky, with lots of competition out there, and that’s why a sports consultant can make such a difference.

Spotting potential opportunities such as media appearances and sponsorships, as well as handling contract negotiations is all part of the consultant’s remit.

But it’s not all financial.

A sports consultant will be like an advisor throughout your career, helping you to build a following, whether this be in social media or beyond.

Through building key relationships and starring in (or even creating) engaging content, you are sure to soon realise your goals, and a consultant will be by your side all the way, helping pick out great roles, and ensuring it is your name that gets put in front of the director or organiser.

sports models mma

Benefits of Working with a Sports Consultant

Working with a sports consultant comes with many benefits, including:


A consultant will come with years of knowledge and experience in dealing with many situations across many different sports, and this can be invaluable when providing guidance and support throughout a client’s career.

Strategic Planning

When promoting a brand or an athlete, having a good strategy is everything. Using a consultant to help you plan a marketing strategy is always a good idea and will help ensure your goals, audience, and market are all taken into account.

Access to Networks

If you are a new brand or an unknown athlete, then you may struggle finding the right contacts to help get you through the door. Not with a sports consultant though, as they will come with an extensive network and be able to connect you with some opportunities that you wouldn’t of had access to before.

Negotiation Skills

Making sure you always get the right deal when negotiation with clients, sponsors, and brands is key to always making sure you are getting the most out of your work. A consultant will help here, advising on figures you should aim for and helping to negotiate tricky contract situations.

Grow Your Brand

Most people hire a sports consultant because they want to grow their brand, and there’s a good reason for that. They are experts in promoting a brand or athlete, and will provide you with all the hints, tips, and opportunities you need to get your name in front of your potential audience.

Keep Track of Your Finances

Some sports consultants will even keep an eye on the financial side for you, ensuring that any investments, or financial plans that you may have for the future are wise. This can be a big help to new athletes or brands that aren’t too financially savvy.

Keep Your Performance Levels Up

Not just off the field, but a sports consultant can also help boost your career on the field. Through advice and training, mentally and physically, a sports consultant will ensure you are always in the best shape and are prepared for what is needed for you to really make a mark in your chosen industry.

Sports Consultancy with Sport & Motion

If you are an athlete or brand and you would love to work with a sports consultant, then look no further than Sport & Motion.

We have over a decade of experience building campaigns and helping to grow athletes and brands and take them to the next level.

Want to know how we can help you?

Get in touch today.

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