A stills photography campaign for the launch of the brand new 2021-2022 season for the Adidas UCL Pro Pyrostorm Football for worldwide online advertising campaign. That in the heat of competition, stars will be born. All stadiums one ball, to star your story.
The tagline – To Star Your Story. To shoot the stills campaign with the brand new Adidas UCL Pro Pyrostorm ball in various locations across London such as amateur grass fields, metal cages with mesh walls on all sides with asphalt surfaces, streets surrounded by high rise blocks, with youth teams in dugouts, team benches or side of a 4G pitches. Selecting the football talent to suit the style, mood and action was key to representing the diverse and inclusive multicultural divisions of the UK society. This is the start of your story with the same game, same ball and whatever you play, play elite. We used high level players both male and female from our database who were aged between 15 - 20 including football choreography emphasising strong ability to control, dribble and strike the ball with ease and noticeable techniques.
Taking onboard all the key USP’s and taglines we were able to create visually stunning images that reflected the brief perfectly that in the heat of competition, stars will be born. The glitched design on this adidas Pro Pyrostorm match ball accompanied by careful shot selection of football action such as poses, strikes, headers, tackles and control with visuals of London’s urban scene capture the journey that greatness starts today.