Sport and Motion

Body Double Case Study

Cristiano Ronaldo – Visit Saudi Arabia

Saudi Arabia is rapidly becoming one of the most exciting and ambitious markets for global sports and entertainment. With the Kingdom’s investment in all sports — from football and f1 to golf, tennis, combat sports, and more — brands and agencies are demanding authentic expertise to deliver world-class campaigns.

For this landmark production featuring the iconic Cristiano Ronaldo, the challenge was to deliver elite sports choreography, international sports casting, and body-double integration at the very highest standard. The campaign required a trusted partner with proven expertise in sports advertising, capable of sourcing and managing international sports talent while ensuring authentic performance on screen.

The brief required:

A seamless elite body double process for elite athletes across multiple sports with perfect authenticity.
Recruitment of professional sports talent across multiple disciplines, not models.
World-class sports choreography and movement coaching to deliver cinematic and realistic action.
A streamlined sports casting system capable of presenting global talent options quickly, regardless of location.

At Sport & Motion, we are a leading sports advertising agency specialising in:

International sports talent sourcing across all sports
Sports casting with a one-of-a-kind global database
Elite sports body doubles for high-profile athletes and celebrities
Sports movement coaching and sports choreography for film, TV, and commercials

With over 20 years of experience in sports advertising, we understand exactly what clients, agencies, and productions need to achieve ambitious creative visions — and how to deliver it with speed and precision.

For this campaign, we applied our specialised sports casting system, which allows us to provide international sports talent at short notice, no matter the location. Unlike traditional model agencies, we actively recruit elite sports professionals — athletes who perform with authenticity and precision.

Our sports movement coaches choreographed and mirrored elite athletes through body doubles and supporting athletes to ensure perfect continuity and dynamic sequences. From powerful strikes and high-speed dribbling to detailed movement breakdowns, every action was designed for both authenticity and cinematic impact.

This project also demonstrated our readiness to support productions in the Middle East, where Saudi Arabia and neighbouring markets are rapidly investing in sports advertising, entertainment, and international talent recruitment.

The final campaign was a powerful showcase of Saudi Arabia’s growing global influence in sports. By combining Ronaldo’s star power with our expertise in sports choreography, casting, and body doubles, the production delivered unforgettable, authentic sports visuals that resonated with audiences across the Middle East and worldwide.

For Sport & Motion, it reinforced our position as the go-to sports advertising agency for productions in Saudi Arabia and the Middle East. Specifically, we delivered:

Elite sports body doubleswith flawless authenticity
International sports casting across multiple disciplines
Precision sports choreography and movement coaching
A proven system to manage ambitious, multi-location sports campaigns

As Saudi Arabia continues its drive to become a global hub for sports and entertainment, Sport & Motion is ahead of its time — forging its own lane in the Middle East sports advertising industry. With our global reach, specialist systems, and unmatched experience, we provide a trusted, one-stop solution for clients who need to handle all things sports, no matter the campaign or discipline.