Sport and Motion
SPORTS CHOREOGRAPHER
BET365 “TRAFFIC” SPORTSBOOK WORLDWIDE TVC
The Brief
To mix live sports action with graphics for the Bet365 Worldwide TVC - Match Live, In-Play markets and Stats. A focus on informative and very slick action. To help create sporting scenarios to fit a storyboard/brief, a creative strategic approach that’s intended to transform how sporting actions are viewed within the industry.
Our Creative Solution
Rather than fielding regular models with a sporting background our approach is different. We focus on fielding sports talent who are either professionals or champions in their respective fields. Combine that with cutting edge sports choreography, we knew how to get the best action out of each individual from playing styles, stature, wardrobe and personality. This all helped create impressive action whilst not forgetting our focus on diversity and inclusion in the modern game.
The Result
This Worldwide TVC featured well known UK actor Ray Winston narrating to the camera whilst in “Traffic”. Sports action flows across each scene with 6 sports seamlessly tying in each storyboarded scene to feel very natural. Every sporting scene uses high intensity game play with sharp techniques mirroring live sporting action going out across 36 nations worldwide.
