The Result
‘The Golden Son’ tells Son’s incredible story of defying all challenges in this AD. From questioning his own inner thoughts and even quitting on himself however mustering the courage to work hard and not give up. The footage played out in this spots shows Son working through adversity, timeline compressed with football scenes and a true rise to success story mirrored on Tiger Beer’s year-long ‘Year of Your Tiger’ platform, which launched at the break of the Lunar New Year, it inspires people everywhere to dream big in the Year of the Tiger through a call to arms led by Son, who promised to chase his own boldest ambitions this year. ‘The Golden Son’ has run globally, starting in Vietnam, Cambodia, Singapore, Korea, Malaysia, and Myanmar.