If you’re an athletic or sporting brand, a great way to promote your business and put on a real show for the local community is through a sports event.
But what is a sports event?
Well, it can be a number of things, but it always involves some sort of show or competition that is sure to delight and engage an audience.
There are many different sports you can use at your sports event, and here at Sport & Motion, we’ve worked with them all.
That’s why we’ve written this handy guide on six great different types of sports talent you can use.
Let’s take a look.
Setting up a Sports Event
There are many different layers to a sports event, and that’s why it is always a good idea to work with a sports consultant.
From sports activations that are designed to really put on a show, to competitions where people can test their skills against other audience members or professionals, the experience of someone who has done this many times before is invaluable.
A great event should excite and engage the audience, and using sports activities is a great way of doing so, allowing your guests to see professionals do their thing, and even take part.
Want to know more about? Check out our complete guide to running a successful sports event.
Why a Sports Event Can Build Your Brand
If you’re looking to grow your customer base, then a sports event is ideal.
There are many ways you can get your local community involved and really reach out to a new audience.
Whether you’re using influencers to share their story and inspire the crowd, or you’re showcasing some skills from local, or even worldwide, talent, a sporting show never ceases to amaze.
From the biggest and most watched sports in the world, to something a bit more niche, holding physical activities and really putting on a production is always sure to entertain and leave a lasting impression of your brand.
6 Different Sports You Can Use at Your Sports Event
If you’re looking to hold a sporting event soon, then there are a huge amount of different sports you can use, and here are six of our favourites that we have worked with recently.
Football is one of the most popular sports in the world.
The latest world cup final was watched by nearly 20 million people in the UK alone, and there’s no sign of the love for this sport slowing down.
One of the great things about football, is it is so accessible, and is great for putting on a show.
While you may want to put on small matches, another side of football that is ideal for entertaining a crowd is football freestyling.
This is when individuals can really wow with some amazing skill and trickery with a football (and even tennis and golf balls), such as when we carried out a stadium launch for the aforementioned Qatar World Cup.
From keeping the ball balanced in the air, to performing keepy-ups and more, you’re sure to be amazed at what our freestylers can do.
Check out the video below to see some action from one of our latest events, including our very own founder, Colin Nell.
A sport that really lends itself to freestyling is basketball.
Some really popular aspects of this sport are the slam dunk contests and of course the Harlam Globetrotters who regularly tour the world putting on shows for their millions of fans.
A basketball freestyler can perform tricks with a ball that will blow your mind.
Juggling multiple balls at one time and spinning them on their finger (with multiple balls as shown in the video below) is only the beginning of what they can do.
The great thing about this, is all you need is a bit of space and a few basketballs, making this perfect for smaller sports events.
A sport that wouldn’t jump straight to the front of your mind when thinking about sports events, is rugby.
While the previous two sports are commonly used to showcase skills, rugby is more uncommon. This is another sport that works really well with freestyling though, and if you’re promoting a rugby-based brand, it can work perfectly at your event.
So, what does rugby freestyling involve?
Well, it can be many things, from spinning the ball on a pen to performing some gravity-defying moves while holding the ball.
It’s also a great method of sports activation and is perfect for getting young rugby-enthusiasts involved, as shown in the video below.
Something a bit more niche is parkour.
While this may not be a sport as watched as some of the others on this list, it couldn’t be more suited to really putting on a show at your sports event.
Parkour, also known as free running, often involves using natural obstacles to jump and climb across land in a visually stunning way.
If you have a space containing obstacles, then allowing your parkour talent to make their way across it is always sure to delight an audience.
Got a smaller space?
Well do not fear, as free runners can delight an audience anywhere with flips, jumps, and more acrobatics.
Our database contains some amazing talent in this category. Check out the video below and see how some of our parkour experts really put on a show at a local shopping centre.
Another sport that may not be as watched as more of the above but lends itself really well to putting on a show is BMXing.
You may think this is a hard sport to showcase and that you need a large space filled with ramps, but the truth is very different.
Talented BMXers can showcase their skills in a small area, as shown in the video below.
There are tons of tricks BMX riders can do, from performing flips and jumps if you do have ramps available, to balancing on the bike in special ways and doing spins if you have a smaller space.
This is a great sport to use if you are a brand that is associated with high-octane, adrenaline filled action and you’re sure to get the crowd excited as your sports talent shows off their moves.
Something that takes a huge amount of skill and is perfect for putting on a show and getting a crowd involved, is golf trickshots.
From keeping the ball in the air to using a net to showcase a drive, there are plenty of different tricks and skills that a golf expert can showcase to an audience.
As shown in the video below, this is a great way to get a crowd involved as well, as you can hand them a golf club and see how they get on.
Golf is a hugely popular sport all over the world, and if you’re promoting a brand associated with this sport, then some of our expert golf talent can really bring your show to life.
While not commonly seen as a high energy sport, these trickshots really bring a new element to the game and can open your business up to a whole new audience and really help to grow your brand.
Sports Events with Sport & Motion
If you are looking to put on a sport event, and wondering the best way to do it, why not see what a sports event company such as Sport & Motion can do to help.
We have access to expert individuals across a wide variety of sports so are sure to have the perfect sports talent to boost your brand.