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Friday, February 3, 2023

The Importance of locating the right sporting venue for your sports event

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Choosing the right venue for your sporting event is not a decision to be taken lightly! When choosing a venue for your sporting event, it is important to consider all the factors that could potentially contribute to the success of your event.

Capacity and availability

Capacity is a key factor to consider when selecting an appropriate sports venue. The scale of the event must be considered; are you looking to maximise ticket sales, or is this a small private event? Secondly, make sure you check the potential venue is available for the dates that you require.


There are many aspects to consider when it comes to the location of a venue. The location will be a large factor for attendees as to whether they buy a ticket or not; is there sufficient parking? Does the area feel safe and secure? Is there public transport available nearby, and enough parking? You may also want to consider whether there are hotels and restaurants nearby. 

Facilities and additional costs

There is more to consider than purely the area that the sport is going to take place and the seating for the audience. For example, are there enough toilets to accommodate the size of the event? Is there food and water available? Some members of the public may require access to Wi-Fi. Not only do the needs of the audience need to be considered, it is also important to insure there are enough facilities for the athletes too. For example, warm up areas, changing rooms and showers. It is also important to remember that for some venues, additional costs may be required for facilities such as field lighting, cleaners and merchandise stalls. 

Layout and accessibility

Considering the style of the venue should be a factor to consider; for example, is it aesthetically pleasing? It is also important to ensure that the venue is accessible for everyone, for example wheelchair users, pushchairs and those with reduced mobility. Also, if you have sports talent showcasing their moves, do you have the right space for them?

Weather Conditions

Make sure your venue is suitable for an event come rain or shine! It is also a good idea to check venues policies for poor weather conditions, so this should be checked in advance and plans put in place.

Make sure you book your venue plenty in advance and remember that communication is key! Ensure you stay in contact with the venue manager, should any issues arise.

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