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April 2023

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How to Market and Advertise your Sports Brand

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There are many sports brands in the world.

These can be global businesses such as Nike and Adidas, which rack up billions in sales every year, or smaller businesses paving their way in this competitive industry.

No matter, where you are in your business journey, marketing is important.

But how can you market your sports brand? And what are the best techniques to build your audience?

Let’s find out.

7 Tips on Using Sports to Market Your Brand

Build Your Identity

Every business needs an identity.

This should start from the moment you build your brand. Elements of your brand including the logo, visual style of your marketing campaigns, and tone of voice that you use throughout your marketing is important and will change who your brand appeals to.

Are you trying to sell to up-and-coming sports stars looking to forge their way as a sports talent, or are you appealing to sports influencers already at the top of their game?

Building your voice and making it unique and personal to you will help you stand out and create a recognisable identity that fans can associate with.

lady holding football for kick it out campaign

Find Your Audience

We’ve touched on this already, but it’s important to know who your audience are and where you can find them.

Try to understand their demographic and interests and tailor your marketing campaigns so that it appeals to these people the most.

Will they see you the most on social media, or out at sports events? Working out the answer will help you get your brand in front of them where it can’t go unnoticed.

Marketing is all about meeting the right people with the right message at the right time, and if you can work out what these three elements are, you’re on your way to building a loyal audience base.

Use Social Media

Over half of the world’s population are on social media, and for these people, over two hours a day is spent scrolling through feeds daily.

That’s a lot of time that you can be getting your brand right in front of potential customer’s eyes.

Apps like Facebook, Instagram, and Tik Tok are ideal for creating promotional videos and images that can really help boost your following.

Some great ways to use social media to market your business are:

  • Behind the scenes content.
  • Sports talent interviews.
  • Highlight reels showcasing your brand.
  • Competitions and Giveaways.
  • Partnering with Influencers.

There are many other ways social media can be used for your sports business, so spend some time working out where your audience are (choosing the right platforms is important) and get to work creating content that they can engage with.

Invest in Content Marketing

Content marketing is a great way of providing valuable and exciting material that is sure to grab your audience’s attention.

This could be anything from videos showing a football freestyler pulling off some stunning tricks, to a blog informing the reader how to cool down after a run.

Content marketing can be written pieces, images, videos, podcasts, and more, and can be a great way of reaching people who may not be directly searching for your brand.

By providing valuable content, you can establish yourself as an authority and build trust with your audience.

Not only that, but you can also create stunning videos to showcase your products, containing sports talent and influencers to really grab people’s interest.

Work with Influencers

There’s no denying that we’re living in the world of influencers.

Many influencers come packed with millions of followers that you can get your brand in front of by partnering with the right people.

These partnerships are great for helping you tap into new markets and reach a new audience.

There is a common misconception that sports influencers are all celebrities, but this isn’t the case. There are many influencers out there that aren’t commonly known but have built up big followings just from showcasing their sports abilities.

These can be great people to work with and to help promote your brand and not only will they help you reach many people, but they are also experts at creating stunning content that is always exciting and enticing.

Attend Sports Events

A great place to meet your audience in the flesh is at sports events.

These are held regularly throughout the country and if you can find the right one to suit your sport, you can get some great networking and advertising done.

The way you attend a sports event is up to you.

You can be subtle, maybe setting up a stall and showcasing your products to people.

You can also be a bit more extravagant, having some sports talent associated with a brand put on a show or a sports activation where the crowd can also participate.

Sports events are ideal for not just meeting potential buyers, but also meeting other businesses, influencers, talent, and sports consultants who can offer advice and partnerships that will take your business to the next level.

Keep an Eye on Performance

The final step in your marketing campaign is to keep a close eye on results.

You may be able to naturally see how things are going by your sales figures improving or decreasing, but it is also worth keeping an eye on how many people are engaging with your brand.

How many people watched your latest video that you posted?

How many followers do you have on social media?

How many people showed interest at the latest sports event you attended?

By using the data taken from these places and assessing them to spot any weak points or improvements, you will be able to clearly see the trajectory of your business and adjust your strategy if needed.

Some marketing campaigns will work well, some won’t, so don’t be disheartened and use the good and bad results to work out how best to approach your advertising.

football sports talent

Sports Consultancy from Sport & Motion

If you are a sports brand looking to being your journey to global stardom, then working with a sports consultant such as the team at Sport & Motion will help.

We can advise you in all aspects of marketing and growing your brand and handle many more bits that you may not be able to do alone.

We also have a huge pool of sports talent and influencers and a wide range of access to sports events so we can help with all aspects of marketing and really build your following.

Want to know more? Then get in touch today.

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How to Get Found by a Sports Talent Agency

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If you are a sports talent, and you’re looking to begin your career in your chosen field, then it’s always a great choice to work with a sports talent agency.

This is a team of sports consultants who can help represent an athlete and manage your career.

Sports consultants can help with many aspects of a sports talent’s career, including finding great opportunities and advising on the best ways to promote yourself.

If you are a sports talent, and you’re looking to work with an agency, then here are five tips on how to get spotted.

Let’s take a look.

Build Your Profile

The first thing that you need is a comprehensive profile that shows exactly what you’re about.

This will come in handy when pitching yourself to a sports talent agency, and also when sending your information out for casting when it comes to roles in sports productions and events.

So, what should your profile contain?

Well, a good place to start is by including your basic information and a quick biography detailing what makes you stand out amongst your competitors.

Next, add a highlight reel and really showcase what you can do and make yourself stand out to the casting teams that may come looking.

If you can work across several social media platforms and build a following on each, then you’re off to a great start and will already have plenty of fans and experience of putting on a show.

football freestyler

Attend Sports Events

A great way to network with fellow sports talent and place yourself under the watchful eye of many consultants, is by attending events.

Some of these may be competitions, such as freestyle contests, where you may get a chance to stand in front of an audience and show them what you’ve got.

Alternatively, you may be able to speak with event organisers to becoming a key attraction for the event and get your own timeslot to really put on a show.

All of this is great experience and when the work is done, you’re sure to have got plenty of people interested in you, your skills, and your story.

It also looks great on your profile if you can show lots of previous work in different scenarios.


Networking is key to building relationships that may well become fruitful in the future.

If you can get in contact with coaches, athletes, consultants, and anyone else working in your industry, you are opening yourself up to many chances for great roles and exposure.

By building your connections in the industry, you are increasing the likelihood of someone recommending you for a role that you’re perfect for.

A lot of the coaches and consultants you’re speaking to will know each other, so by acting professionally and friendly when you meet them, you are increasing your chances of getting picked up by an agency greatly.

And that’s not the only benefit of networking.

By speaking with professionals who have worked in this industry for many years, you are sure to pick up some invaluable advice that will only help to grow you as an athlete and enhance your career.

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Reach Out to Sports Talent Agencies

A great way to find your place in a sports talent agency is to simply go directly to them.

Many sports talent agencies, such as Sport & Motion, allow athletes to get in touch and showcase their skills, which can be a great way to get your foot in the door.

It’s always a good idea to take a look into the different agencies you are thinking of applying to and make sure you pick one that matches your ethos, and you think will work best for you.

When ready, prepare your profile.

Provide all of the information requested accurately, as this is what the consultants will use to pick out the perfect jobs for you, and when it comes to showcasing your skills, make sure you are using videos and images that really show what you have got in your locker.

Going direct to the agency allows you to be in control and to choose yourself how you come across to the consultant, so this is a great way of getting noticed.

Want to get started today? Then why not apply to become part of our talent pool right now?

Keep Improving Your Game

This is an important point.

While the other four steps to getting into a sports talent agency have focused on practical ways of getting noticed, this one focuses on making sure you’re in the right shape when you do get seen.

While it is important to put time into the other steps, you mustn’t forget to always be looking to improve yourself.

By always looking to grow your skillset and learn new skills in your chosen sport, you will soon find that you achieve new milestones in your career, which will in turn make you much more attractive to sports talent agencies.

You will also naturally build your profile and following as you improve, as well as your confidence, meaning when the time does come to get some roles in productions and events, you are more than prepared.

football tournament

Sport & Motion: The Sports Talent Agency for You

If you’re looking for a great sports talent agency to represent you, then look no further than Sport & Motion.

We operate a unique talent file sharing system that allows directors and organisers to see all relevant information on our talent in a few clicks.

This makes it much more likely for them to choose you for their next role.

We are diverse and inclusive, and welcome all talented athletes with open arms.

No matter what sports you are in, or your experience level, why not apply today and one of our team will be in touch.

We love seeing athletes grow their career and find new and exciting ways of showing the world their exceptional talent, and you could be next, so don’t hesitate and become part of our talented database today.

Jamie Redknapp

The Rise of Sports Influencers

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Sports influencers come in many shapes and sizes.

There are the mainstream, world-famous stars of their chosen sports that garner attention and respect everywhere they go.

Alternatively, there are the up-and-comers, making their way through their career and showcasing their journey with their followers.

These aren’t the only types of sports influencers, and the rise of social media has coincided with a rise in this industry.

But when did sports influencers begin to emerge? And what has facilitated the recent rapid rise?

Let’s take a look.

The Birth of Sports Influencers

Sports has been a mainstay of public entertainment for centuries.

From the Roman Gladiators to Roma football club, people have gazed in wonder at their idols and jeered at their rivals for thousands of years.

So, when did sports influencers become a thing?

Well, this topic is a tricky one to find a concrete answer to.

For example, there is the Greek athlete Milo of Croton who has famous for being a champion wrestler around the year 6000 BC.

He was famous around this time for his many feats of strength and power, including carrying a full sized ox across his shoulders.

While there was no television, and Milo certainly didn’t showcase his skills on Tik Tok, he was still a renowned name that people flocked to visit and pay homage to.

There were hundreds and thousands of famous and influential sports figures such as Milo of Croton throughout time, but all changed when the television came around, and the ability to become an influencer to a worldwide audience was available.

Sports Influencers on the Television

When the television and radio became much more widespread, the news and tales of famous sports stars was much easier to hear or see.

This made becoming a worldwide star much easier.

Sports figures such as Babe Ruth were now no longer known to simply baseball fans, but were household names, starring in films and on shows.

And then, as the 20th century passed it’s halfway point, a whole new raft of sports stars came along that were charismatic, energetic, not shy of the cameras, and most importantly, experts in their chosen sport.

Stars like Billie Jean King, Muhammad Ali, and Michael Jordan were regularly shown across television screens throughout the world.

Michael Jordan is a great example of how the role of a sports influencer began to change.

He was more than just a basketball player. He was the face behind one of the most popular trainers of all time. He starred in movie with Bugs Bunny. Every move he made was plastered across every newspaper.

Sports stars were now celebrities, and big brands were flocking to help them advertise their brand and wear their merchandise.

And then we headed into the 21st Century, and everything changed.

The Social Media Sports Influencers

When platforms such as YouTube, Facebook, Twitter, Instagram and Tik Tok were released, the role of sports influencers changed.

No longer did they have to wait for opportunities to showcase their skills, they now had their own channels which they could post to as regularly as they would like.

This changed a lot in the world of sports influencers, due to many factors, including:

  • Accessibility: Social media, video, and streaming platforms such as the ones listed above have made it much easier for talented individuals to create and share their own content. This makes it much easier to showcase what you’re about and allow your expertise and knowledge to help build an audience.
  • Authenticity: A sports influencer who is working on social media platforms can be seen as an authentic role model to many young athletes. For example, if someone can see that an influencer lives and films near them and is becoming a star then it is a story they can relate to and really take inspiration from.
  • Niche Audiences: There are hundreds of different sports out there, and while it used to be hard for some more niche ones to get coverage, that is not the case anymore. Whether it is specific teams, or specific sports, you can build your fanbase and send your content to them directly. For example, adrenaline junkie Travis Burke has built an audience of over 700,000 Instagram followers by showcasing great photography while out doing some extreme sports.
  • Opportunities: There are now many more ways that a sports influencer can make money, such as using advertisements on their channel or being sponsored by brands to wear their gear. The bigger the audience of an influencer grows, the more money will be offered to form a partnership.

Sports influencers now don’t have to be professional athletes, or appear on television. They can build their own following creating videos how they would like.

It has led to huge names forging their own careers, such as Joe Wicks, who started out with exercise videos on YouTube and now has over 2 million subscribers on this channel alone.

While sports influencers can go in their own direction, there are other ways that they can build a career, and that is where our team at Sport & Motion come in.

Sports Influencer Opportunities

There are several ways sports influencers can use their audience and begin a career. With the help of a sports consultant, you can have access to a wide range of new and exciting opportunities.

Such as:

Brand Partnerships

As mentioned earlier, if you can partner with a brand and become an ambassador, you will get paid to wear their gear and use their equipment during your content, making this a great way to build your name and earn some money.

Sports Events

Sports events are often crying out for sports influencers who can come and showcase their skills, engage with the audience, and bring their following along with them. From sports activations and shows, to meet and greets and interviews, a sports influencer can be a big draw at an event and really make a difference in terms of ticket sales and audience enjoyment.

Sports Advertisements

The idea of a sports advertisement is to get an audience engaged and make them invest into a story. Influencers are a great way of doing this, as many have inspirational journeys they can portray and great skills to show. That is why using your name to star in sports films is a great choice for a sports influencer.

Sports Influencers and Sport & Motion

If you’re a sports influencer, and you would like to work with a sports consulting team who have the knowledge and expertise to help you really make the most of your career, then we would love to help.

From finding roles in great sports productions, starring at sports events, and getting to partner with leading brands, our team can help you find the opportunities that you have been looking for.

Want to know more? Then get in touch with our team today.

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Different Techniques to Use for a Sports Production

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When making a sports film, there are many different methods that you can use to grab the viewers attention and make them invested.

These are key techniques that are tried and tested throughout decades of film making and are ideal for setting a scene and telling a story.

Here at Sport & Motion, we have created many different sports films throughout the years, and we have used many different techniques, including the seven listed in this blog.

Let’s take a look.

7 Sports Production Filming Techniques

Establishing Shots

This is one of the most important shots of the entire production.

The establishing shot is the image that sets the scene for the whole film, so getting it right is vital to get the viewer’s interest.

These are often wide-angle shots that show where the film is taking place, such as a stadium or sports field.

This is such an important shot as you set the tone for the whole production. Is it going to be dark and moody or bright and joyful?

Your establishing shot provides these answers and is the beginning of your story.

Take a look at the opening scene to this sports production we made to advertise the Solheim Cup. It is a slow panning shot over the course with emotive music in the background, which instantly shows the setting and tone of the upcoming film.

Slow Motion

Something that works really well in sports productions are slow motion shots.

You will have spent plenty of time picking the right sports talent to star in your production, so make sure you let them showcase their skills.

Using slow motion shots are ideal for showing the form and skills of an individual.

Not only that, but they are great for building tension.

If you are making a football film for example, and your striker hits a shot that looks like it may be about to drift past the goalkeeper in the dying seconds of the game, slowing things down and making the audience hold their breath as they await an outcome is sure to build intensity and add to the drama of the film you are creating.

This advertisement for the Women’s Super League contains a stunning final shot of an acrobatic volley, which is much more effective as everything slows down for a second, adding massively to the tension.


A great sports production captures more than just the skills of the sports talent.

It also takes into account the emotion that sport can muster in a person, and using close up shots is a great way of showcasing this to the audience.

A manager barking orders from the sideline. A player hitting their shot just wide. A fighter throwing a punch as the opponent tries to block it.

All of these can be shown much clearer if you get up close and personal with the action and close-up shots are one of the best ways to do this.

If you have a critical moment in your sports production, make sure the audience get a clear view of it and make sure they don’t miss any crucial touches or skills that are a key part of the story.

This advertisement for Under Armour starring Anthony Joshua (and a sports body double) contains many close ups of his face, showcasing his passion and emotion which is underlined through his voice over (more on this later).

POV Shots

Do you want your audience to feel like they are part of the action?

Using point of view shots that puts them in the shoes of the sports talent starring in the advert is a great way of transporting them onto the field, track, or stadium and is a good method when you want to immerse viewers at home in the action.

It also adds a real sense of what it is like to be there performing the sport.

For example, if a rugby player is charging into a sea of bodies, showing this from their point of view really allows the audience to see for themselves how this would look and make them feel.

This short film for Adidas uses a point of view camera angle and movements to put you right in the heart of the Manchester United changing room, and also out on the Old Trafford pitch.


With many sports productions, such as advertisements, you don’t get a long time to tell your story.

If you want to showcase an individual improving quickly through hard work and determination, then a great way to do this without taking up too much time is through a montage.

This can show quick clips of an individual training, their coaches reactions, their improvement in shape and skill, and much more to tell a story efficiently.

Montages are used in many different types of film as someone goes through a process of learning and improving, and this is a dynamic and fast-paced way of storytelling that lends itself perfectly to short snippets of film.

This advertisement for StatSports showed a range of different youngsters battling with professionals to better themselves in the form of different montages, finishing with them realising their goals and hitting their targets.

Voice Overs

Another classic method for telling a story is using a voiceover.

This is a great way to add context to a story, or showcase a monologue or motivational speech without having to steer away from the action that is taking place.

This is often done in first person, and allows a sporting individual to tell their story and talk of their struggles and progress while the viewer can see the action still taking place.

It’s also a great way to let the viewer know of the feelings and thoughts of your sports star without having to use too many close-ups or break away from the action.

A voice over can also be done by a narrator who tells the story as it unfolds, or by an external speaker who may be associated with the product or brand that you are advertising.

This advertisement for Dove which stars rugby union star Stuart Hogg uses a voiceover to advertise the product and link it well to the action taking place during the film.

Colour Grading

Our final technique is colour grading.

This method involves amending the colour of a film to enhance the story.

For example, if you are making a joyous film full of optimism, then you may use bright and vibrant colours. A gritty, documentary-style film may be shown in a darker and more atmospheric colourings.

Black and white is also often used to add a whole different feel to a sports production.

The colour grading of a sports production has a huge effect on how it is portrayed, so use it wisely as you make a sports production that is the full package and really hits the mark with your viewing audience.

Take a look at this advertisement we made with Son Heung-Min (and a body double) which contained some colour grading in key moments, starting with darker colours and black and white scenes and bursting into colour near the end.

Sports Production at Sport & Motion

Our team have years of experience in creating sports productions that capture the attention of an audience and tell a great story.

If you would like us to work with your brand or would like to discuss a sports production project that you have planned, then get in touch with Sport & Motion today.

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