Sports Choreography

Take a look at all of our latest news and blogs on the topic of sports choreography on this category page.

kai havertz case study

How to Ensure a Smooth Production when Working with Famous Sports Stars

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Working with sports stars for advertising shoots can be an exciting yet challenging experience.

Here at Sport & Motion, we love working with global names, such as Anthony Joshua, Kai Havertz, and captains of WSL teams.

These athletes often have a large following and can bring significant attention to the brand we are working with. Working with these talented athletes is always a thrill, and seeing their skills up close is a great part of the work we do.

However, there are challenges, and in this guide, we’re going to delve into the best way to work with famous sports stars and influencers, and how to make the best sports production with them in a lead role.

Let’s take a look.

Pre-Production Planning

One of the most important times in this whole process, is before filming of the production begins. There are many things to consider at this time, including:

Research the Athlete

The first step is to get to know everything you can about the athlete in question.

Start at the beginning, learning about the start of their journey and how they forged their career.

Think about their career highlights, interviews they have done, and the persona they portray as this can all be used to add to the production.

You should try to tailor the shoot to better fit their persona and public roles or it may be confusing to viewers.

Clear Communication

Make sure you have a clear line of communication with the athlete’s management team.

Discuss schedules, expectations, and any specific requirements the athlete may have. We mentioned earlier that many influencers and athletes have extremely busy schedules, so try and be as transparent and communicative as possible to ensure it all goes smoothly.

Establishing a single point of contact early on and using tools like project management software and shared calendars can really help here.

Script and Storyboard

Prepare a detailed script and storyboard. This should include all dialogue and actions throughout the production, with an emphasis on what is expected of the sports star.

Share these with the athlete and their team for approval before the production begins so you know that they have a clear idea of what is coming and there will be no unexpected issues.

Sending these weeks in advance is always a good idea so any concerns can be ironed out before filming begins.

Location and Logistics

You should always start with a few locations in mind before filtering down to the perfect spot.

There are a few factors to consider when selecting this.

It is important that the location you choose is aesthetically pleasing and relevant to the advertisement. This way you will be able to set the scene and create a believable story.

You should also choose a location that is convenient for the athlete and ensure all logistics are sorted well in advance.

Finally, find somewhere you are allowed to film, and ensure all required permits are granted and that the amenities are in place to make sure the filming can run smoothly (this includes changing rooms, toilets etc.)

Legalities

Make sure to have all contracts, including image rights and NDAs, signed before the shoot.

You should use lawyers to ensure that everything is being signed off correctly and there is nothing that could cause any issues.

Other things to consider are termination fees, compensation figures and image rights.

The more famous and established the athletes, the more legal formalities there may be so make sure you have a professional make sure everything is as should be before the production begins.

During the Shoot

Punctuality

Athletes have tight schedules. This means that the time slot they have assigned to film the production is often set in stone, and there isn’t much wiggle room on either side.

It is always a good idea to make sure everything is set up before they arrive so you can make the most of their time.

Run a few test shots to ensure all equipment is working correctly, as the last thing you need is a sports star on a tight schedule and faulty equipment that is slowing down the shoot.

Briefing

Brief the athlete on the shoot’s flow, what you expect from them, and how they can prepare.

The best time they do this is when they arrive, as this will give them enough time to plan how they can best spend their time preparing for and filming the shoot.

This is also a great time to provide answers to any questions that the athlete may have and make sure they are happy with everything that is in place.

Flexibility

Be prepared to adapt.

Athletes are not professional actors, so you may need to adjust your approach and techniques used to get the best performance.

If something isn’t working, then make sure you have a plan B (and even a plan C) waiting in the wings that is ready to go.

This way, you won’t waste any time on the day of production trying to come up with new ideas.

You may also find that the athletes themselves have some ideas. They know their skills better than anyone else, so make sure you adapt to this and incorporate some new scenes or shots accordingly.

Respect Their Limits

Don’t ask them to do anything that might risk injury or fatigue, especially if they are in-season.

At the briefing when the athlete arrives, you should consult them on all aspects of the shoot, and this includes anything which they may be uncomfortable with.

This is a good time to do this as it gives you plenty of time to adapt.

Some athletes may not be allowed certain things due to the risk of injury, and they may have orders from their clubs and sponsors to hold back, so be aware of this and plan the shoot accordingly.

Capture Extra Content

What happens when a professional footballer is waiting between shots and there is a ball at their feet?

Chances are they will play with it, taking shots at goal or practising skills.

 If time allows, capture this additional footage or photos as it can be used for social media or future campaigns.

Some of these shots may even make their way into the final production, so try and never miss a beat.

Post-Production

Review

Share the initial edits with the athlete and their team for feedback.

Most established influencers will have a brand image, so you must share the content with them to ensure it aligns with this.

You should also consider the brands they represent here, especially the one for whom the production has been created, as this is also a representation of them.

If there are any issues here, be prepared and adapt (this is when having additional shots can come in handy as you may need some replacements).

Final Edits

Make any necessary changes and prepare the final version of the advertisement.

Take on board any feedback you have received from the athlete and other professionals when making these edits, as this can lead to some real improvements in the final production.

Before finalising, ensure all stakeholders have seen the advertisement and are happy with the content.

Payment

Ensure that all payments are processed as per the contract.

These payments should always be transparent and well-documented. In most cases, you may have paid an initial deposit to secure the sports star for the duration of the shoot, so make sure your figures add up and that the right amount is paid to the relevant parties.

Launch

Coordinate with the athlete for a joint social media push when the advertisement goes live.

Many established sports stars will come with a big following, and they will be influencers in their own right.

This opens up your sports advertisement to a whole new audience and new ways of marketing, and if you can time the release to synchronise with the athlete posting the production, then this is sure to have a big effect and really help it pick up traction.

Say Thank You

A small token of appreciation or a thank-you note can go a long way in maintaining a good relationship for future collaborations.

Send a personalised thank you note or a small gift as a token of your appreciation for the hard work the sports star put into the shoot.

If you worked closely with specific members of their teams, such as agents and personal assistants, it can also be nice to send them a thank-you gift, and this can lead to another valuable relationship.

Sport & Motion

Working with sports stars can be a win-win situation when done correctly. Some historic work has been done in this field to create stunning and emotive advertisements.

Here at Sport & Motion, we love working with global sports stars and have worked with huge influencers such as Son Heung-Min, Jamie Redknapp, and the Philippines basketball team.

If you have a production in mind, need help bringing an idea to life, or if you are a sports star looking to grow your brand and start your career, we can help you.

Get in touch with our team today to know more.

team of women for kick it out campaign

The Power of Good Sports Advertising

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Ever found yourself humming the jingle from a sports advertisement, or maybe even tearing up at an inspiring production featuring your favourite athlete?

If you answered yes, you’re not alone.

Sports advertising has an incredible power to move us, make us laugh, and sometimes even inspire us to get off the sofa and break a sweat.

But what is it that makes these short films stick in our minds long after we’ve seen them?

Well, in this blog from the team at Sport & Motion, we’re going to answer this question for you, amongst some others.

Let’s take a look.

The Evolution of Sports Advertising

Long gone are the days of slapping a sports influencer’s face on a cereal box and considering the job done.

Times have changed, and with some of the incredible sports advertisements we’ve seen over the years, they’ve certainly changed for the better.

Going Back to the Beginning

Let’s take a quick trip down memory lane.

In the early days, sports advertising was pretty straightforward.

Think of Michael Jordan’s iconic partnership with Nike which is one of the most famous examples of early sports marketing.

These were simpler times when a billboard or a TV spot during a big game was the pinnacle of sports marketing, and the results were pretty astronomical (and still are to this day).

The Digital Revolution

Fast forward to today, and we’re living in a much more digital world which has paved the way to new avenues and methods of promoting sports products and brands.

Social media, streaming services, and even video games have become playgrounds for sports advertisers.

The industry has expanded way beyond traditional media, and brands are scoring big with targeted, interactive campaigns.

Adapting to New Media

But it’s not just about jumping on the latest tech bandwagon.

The most successful sports advertising campaigns are those that adapt to new media while staying true to the essence of the sport or athlete they’re promoting.

Like a well-coached team; you’ve got to adapt your strategy depending on the playing field, and making a good sports advertisement must follow these principles.

football sports talent

Key Elements of Good Sports Advertising

Ask yourself, what really makes you stop scrolling and pay attention to a sports production?

Is it the star athlete?

The catchy music?

Or maybe it’s something more?

We’ve worked on many great campaigns, and here are three things that you must ensure are part of your final product.

Emotional Connection – First up, let’s talk about feelings. A great sports ad doesn’t just sell a product; it sells an emotion. Whether it’s the thrill of victory, the agony of defeat, or the sheer joy of participation, the best ads tap into emotions that resonate with us. Remember Nike’s “Just Do It” campaign? It wasn’t just about shoes; it was about empowerment, aspiration, and the drive to be better.

Authenticity – Next on the list is authenticity. In a world full of filters and Photoshop, we crave something real, something genuine. This is especially true in sports advertising. An advertisement that truly understands the sport, the athlete, or the fans will always stand out. Authenticity builds trust, and trust is the cornerstone of any successful campaign.

Creativity – Last but definitely not least, let’s talk about creativity. The sports world is full of clichés: the underdog story, the last-minute win, the retirement of a legend. But the ads that really stick with us are the ones that take these familiar narratives and turn them on their heads. Whether it’s using humour, stunning visuals, or an unexpected twist, creativity and good choreography are what sets a good sports production apart from a great one.

Some Examples from Sport & Motion

Case Study 1: Tiger Beer – “The Golden Son“

We were delighted to delve into our database and assign a body double for Son Heung-Min, the South Korean football sensation.

Tiger Beer took his inspiring journey to create an ad that carried a powerful narrative.

The campaign tells the story of Son’s rise to fame, capturing his struggles and triumphs. It’s not just about football; it’s about the courage to dream big.

 The ad was part of Tiger Beer’s year-long ‘Year of Your Tiger’ platform, which aimed to inspire people to chase their boldest ambitions.

Case Study 2: Kick It Out – “Football for All”

Kick It Out has been fighting against discrimination in sports since 1993.

We were thrilled to work with them on this short film, which is a testament to their commitment to diversity and inclusion.

The ad features male and female footballers from various ethnicities, faiths, and orientations, including those with disabilities.

The campaign’s message is clear: Football is for everyone, and we made sure this came across through the imagery and choreography on show.

Case Study 3: New Balance – “We Got Now”

New Balance’s “We Got Now” campaign features two young female sports prodigies, Sydney and Coco.

The ad focuses on their friendly rivalry and the joy of competition.

It’s not about the gear or the glory; it’s about the human moments that make sports so compelling.

The campaign aimed to connect the world’s dramatic changes through the lens of these decorated athletes, and we used colour and an upbeat soundtrack to really create a happy and uplifting setting, in keeping with the brand.

The Impact of Good Sports Advertising

These are just a handful of some of the great work we have done with various global brands, but what impact do these short productions have?

Well, it is about more than just selling products.

Firstly, let’s talk about the fans. A great sports advertisement can turn a casual viewer into a die-hard fan.

It can make us feel like we’re part of something bigger, a community of people who share the same passion.

Ever felt chills watching an underdog story unfold in a 30-second ad?

That’s the power of good sports advertising. It can create an emotional connection that lasts a lifetime.

A well-executed sports ad can also do wonders for a brand. We’re talking about increased brand awareness, customer loyalty, and yes, sales.

But it’s not just about the numbers; it’s about building a brand that people trust and relate to.

When you nail a sports production, you’re not just selling a product; you’re selling a lifestyle and a dream and that could be truly inspiring to young talent watching on.

And last but not least, let’s not forget the impact on the sports themselves.

A fantastic marketing campaign can bring attention to lesser-known sports or athletes, giving them the recognition they deserve.

It can also change public perception. Think about how women’s sports have gained more visibility and respect, thanks in part to some groundbreaking advertising campaigns.

The Future of Sports Advertising

So, we’ve looked at the past and the present of sports advertising, so what about the future?

Virtual reality, augmented reality, and interactive ads are all on the rise, which is changing the ways you can reach out to new viewers.

Imagine strapping on a VR headset and finding yourself on the field with your favourite athletes. It seems like something impossible, but maybe it is closer than you think.

Or how about ads that let you interact with the content, making you a part of the story? The possibilities are endless, and they’re coming at us faster than a David Beckham freekick.

But it’s not all easy. The industry faces challenges, too.

With the rise of ad-blockers and the decline of traditional TV viewership, reaching audiences is becoming increasingly complex.

Plus, in a world that’s more socially conscious than ever, brands need to be careful about the messages they send.

One wrong move, and you could find yourself in the middle of a PR nightmare.

To summarise, the future of sports advertising is a blend of innovation and responsibility.

Brands will need to embrace new technologies while staying true to their values and the values of the sports they represent.

It’s a fine line to walk, but those who get it right will not only capture our attention but also our hearts.

How Sport & Motion Can Help

If you’re a brand looking to make a splash in the sports advertising arena, look no further than Sport & Motion.

Based in London, our team offer a full suite of services, from talent sourcing to choreography, events, and film production. With over 750 sports talents on their database and a decade of experience in the industry, they know how to bring your vision to life.

So if you’re looking to create an ad that has a huge effect on your viewers, we can help.

Get in touch today to find out more.

team huddle for kick it out campaign

How to Set the Scene in a Sports Production

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In the world of sports advertising, you only get a very small amount of time to create a big impression.

This means that every second counts, and therefore you must waste no time in setting the scene and jumping into the action.

Immersing a viewer in a sports production straight away isn’t easy though.

Here at Sport & Motion, we’ve worked with global brands on huge productions, and in this blog, we’re going to give some hints and tips on how to set the scene so it’s just right for the tone and feel of the film.

Let’s take a look.

The Importance of Setting the Scene in Sports Productions

Setting the scene nice and early in any production is vitally important.

This is a way to establish context for the viewer and needs to engage them and build their interest.

If you do it right, you’re sure to have their eyes glued to the screen for the duration of your production. Get it wrong, and it may be time to make a cup of tea.

This topic is so important because:

  • It Engages the Audience – As we’ve mentioned, you need to pull the viewer into the event on the screen and make them feel straight away like they are in the heat of the battle that is unfolding on their screen.
  • Provide Some Understanding – A sports production should be a short story, and therefore the viewer must understand what is happening in front of them and be able to emotionally invest in the tale. By setting the scene early, you allow for a compelling narrative to unfold, and this is a great way to get a viewer to buy into the production.
  • It Can Showcase a Brand – Many sports productions are done to promote businesses and brands, and these iconic names will require a certain feel to their advertisement. If you can portray this straight away, the viewer will immediately engage as they recognise familiar traits from historic ads. A good example of this (albeit not sports-related) is hearing the jingling of the bells before the Coca-Cola Christmas ad.

These are a handful of examples of why this is so important, and we now want to take you into five of our case studies in which the scene was set efficiently and effectively.

Setting the Scene with Sport & Motion

Barclay’s Women’s Super League – Not Here to Play

This production was packed with light-hearted, explosive fun.

Our team worked as a choreographer for this production, which showcases the scene straight away with a wide shot of WSL players at a photo shoot.

Immediately you can see where the action is taking place, and within the first five seconds, the action is underway with players battling it out for the football.

This was all about showcasing the player’s flair and passion for the sport and showcasing them breaking free from the photo shoot they were doing to highlight their skills against each other.

The result was tongue-in-cheek and filled with action, which is exactly the brief we were targeting.

New Balance – We Got Now

In this production for New Balance, we worked under a playful brief, which wanted to showcase the competitive companionship between the two characters, Syd and Coco.

This wasn’t going to be an intense shoot, and this is shown right from the first shot, with bright colours throughout and an upbeat choice of song to play in the background.

The viewer is transported straight to the heart of the action, and we wanted to provide the impression that you were a third friend holding the camera.

By asking Syd & Coco to look directly into the camera, and to adopt a playful nature, we got this across, and the final result was a fun and heartwarming take on competition, which is in line with the brand of New Balance.

While the first scene shows one character walking onto a tennis court looking quite intense, she immediately smiles and throws an item of clothing to her friend, who throws it into the camera.

This tells the viewer straight away what this advert is all about.

Boost Drinks – Leeds United FC

This case study is a little bit different and is designed more to be watched on social media platforms.

We worked with a leading female football freestyler to create an engaging and enthusiastic advertisement for the energy drink brand Boost.

It’s even more important to set the scene early on social media where people scroll within seconds if not engaged.

We created two separate advertisements, one which shows the freestyler performing skills behind a ‘Competition Time’ caption, and the other which immediately gets her on camera, talking about what is about to come.

Both of these are shot with the backdrop of energising music and quick switches between frames to provide an action-packed feel to the viewer.

We wanted to keep this one upbeat and focused on nothing but the action, and we did that by always focusing on the freestyler or members of the public who were performing the tricks.

Bet365 – ‘Traffic’ Sportsbook Worldwide

For this project, we wanted to tell a story to the viewer, and we set the scene by showing a wide shot of a traffic jam.

Immediately the camera pans inside a bus filled with sports fans and zooms into one person, who is frustratingly watching sports on his phone.

Before him, the play comes to life, and the scene is set.

It takes five seconds from the first shot to the action beginning, and from then on it doesn’t stop with miniature sporting talent battling it out in front of people using the betting app.

We wanted this to be a high-octane and futuristic production, and our approach was aimed at showing the changing methods of viewing sports through the latest technology.

By using high-intensity gameplay and sharp techniques, we keep the quality of the action high throughout, all while building on the story of people bringing sports to life through their phones.

Kick it Out Brand Film

Sometimes setting the scene is about more than the location and atmosphere, but also about the people involved in the production.

Our work for Kick it Out is a project we are still really proud of, and we were able to explore the diversity in our sports talent database to showcase our diverse range of female football players of different beliefs and abilities.

This inclusivity was paramount to fit the brand, and we loved being able to work on this advertisement.

There is a serious message behind this film, and that is showcased in the early shots with tense music in the background, low level colouring (it is even black and white in some shots) and scenes of empty pitches and stands.

This showcases a stark picture and is exactly what was intended to be highlighted early on.

As soon as the togetherness the brand is famous for is portrayed, the colours brighten, the music gets more upbeat, and the action more joyful.

This contrast paints a powerful message and is exactly what was needed to get across to the viewer.

Sport & Motion

Our team at Sports & Motion have worked on many great projects, and we love the opportunities that arise to flex our creative skills and showcase our talented clients.

Setting the scene can be tricky, but if you get it right it sets the rest of the production up for greatness.

If you want to know more about how our consultants, choreographers, and more can promote your brand through a sports production, then get in touch today.

Or if you’re an influencer, sports talent, or someone looking to begin their career and want to be part of our database and take advantage of some great opportunities to star in roles such as this, then apply now.

choreographer watching on

Behind the Scenes of a Sports Advertising Campaign, From Start to Finish

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If you’re a fan of watching the match on a Sunday afternoon, or the boxing on a Saturday night, you will probably find a wide range of sporting advertisements between segments of the show.

These are normally 30 second clips that use sports to showcase a brand.

But how do these small films get onto your screen? How does it all begin? And who is involved?

Here at Sport & Motion, we have worked on many sports productions in many different industries, and we’ve created this 7-step guide to building the perfect sports advertising campaign.

Let’s take a look.

actors stood around director

Step-by-Step Approach to a Sports Advertising Campaign

Step 1: Building the Concept

Everything begins with an idea.

One of the great things about sports productions is there are no limits. Whether you want to use global influencers in wide-reaching locations, or simply an unknown sports talent with nothing but a ball at their feet, either can be used in effective ways.

The brainstorming phase involves marketers, creatives, and often athletes themselves, sitting down to discuss the campaign’s core message, theme, and goals. A key factor here is deciding on the audience, and how best to appeal to them.

Whether it’s promoting a new product, celebrating a milestone, or supporting a cause, this stage sets the foundation for the entire campaign, and the end goal at this stage is to have a clear vision of how the final product will look.

Now the steps to bring it to life begin.

Step 2: Choose Your Team

Once you have the plan in place, you need the people to help create it.

While a core team will have been established in the planning phase, you still need to pick out sports talent to play key parts.

One option here is to use recognised names, such as we did in our advertisements starring Anthony Joshua and Son Heung-Min. Athlete endorsements play a significant role in sports advertising.

Brands collaborate with athletes whose values align with the campaign’s message. These partnerships are carefully cultivated to ensure authenticity, creating a genuine connection between the athlete and the brand.

Another good idea is to use up-and-coming talent, who can really leave an impression and resonate with the viewer at home.

Step 3: Develop a Creative Plan

So, you have the concept and the vision for the final product, now it’s time to delve into the nitty gritty.

Using sports choreographers alongside copywriters, designers, and more, work out a play-by-play guide to how each scene will look.

They create visually stunning graphics, write compelling ad copy, and produce videos that evoke emotion and excitement.

This will be your blueprint that everyone will work from in the coming months as the production is bought to life, so make sure everything is well-covered and easy to understand.

This is another key document and plenty of time should be spent ensuring it is perfect before the filming begins.

female footballer being filmed

Step 4: Pick Your Platforms

Modern sports advertising spans across various platforms, including TV, social media, websites, and even physical installations.

A multi-platform strategy ensures that the campaign reaches the audience wherever they are, maximizing its impact.

Each platform might require tailored content to suit its format and audience expectations.

For example, a younger audience may resonate more with a campaign that features heavily on social media and is more interactive, whereas you may get more reach from a different audience if you do television advertisements or sports events appearances.

Finding the right platform and tailoring your sports advertisement to be optimised for this is key to getting the most impact from your target viewers.

Step 5: Create Your Content

Now the time has come to create the content.

This is when all of the planning, meetings, recruiting, and more, come together to bring the vision of your sports advertisement to life.

Everyone will be present to ensure the production that is being acted out and filmed is in line with the plans created in the development phases.

This is one of, if not the most important stage and meticulous detail needs to go into every shot to make sure when it is all complete, the final product is as stunning as can be.

One of the key roles we fulfill here at Sport & Motion is the sports choreography aspect of this, and you can step into our shoes for a day in the life of one of our team in this guide.

Step 6: Launch and Promote

Once everything is done and your sports advertisement has been approved, it is time to get it live.

This is a really exciting stage as you get to see your production in the flesh and live on the medium it was intended for.

Brands often carefully choose the timing of the campaign launch to coincide with important sports events or moments that resonate with the target audience.

Social media teasers, countdowns, and behind-the-scenes sneak peeks build anticipation and excitement among fans, so don’t be afraid to build a buzz before the big day.

Once your campaign is unleashed, it is time to breathe a sigh of relief as the hard work has been done, but that doesn’t mean you can stop there.

Step 7: Engage and Analyse

Once the advertisement is live and is being seen by an audience, you need to assess the performance and see how it’s going.

Engaging the audience is vital for the campaign’s success. Brands encourage interaction through hashtags, contests, and challenges that encourage fans to share their experiences.

This user-generated content becomes an integral part of the campaign, fostering a sense of community and involvement.

Constant monitoring of the campaign is also essential.

Brands track metrics such as engagement rates, website traffic, social media mentions, and sales data. This information provides valuable insights into the campaign’s performance and helps marketers make data-driven adjustments if needed.

And finally, you should keep an eye on the campaign’s success in meeting its goals, whether it’s increasing brand awareness, driving sales, or enhancing brand sentiment.

This analysis informs future campaigns and provides valuable lessons for continuous improvement.

sports model being filmed on exercise bike

Sports Advertising from Sport & Motion

Looking to build an exciting sports advertisement for your brand?

Sports & Motion can help. Whether you need choreographers, sports talent, influencers, and more, our database is sure to have the perfect person to fill the role.

Want to know more? Then get in touch with our team today.

screenshot of choreography still

How to Bridge the Intersection Between Choreography and Sport

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When people think of choreography, the first activity that may pop into their mind would be dancing.

While this is a key element, there are many other aspects of choreography that are used in marketing, performance art, and more.

One of these is sports choreography.

While sports and choreography may seem like two very different things, they actually partner with each other brilliantly.

Footballers gliding across the pitch, boxers ducking and diving, and rugby players dodging tackles are all fluid movements that can help to bridge the gap between sports and choreography.

Here at Sport & Motion, we offer many services, one of which is sports choreography, and we’ve created this guide to let you know why they work so well together.

Let’s take a look.

football sports talent

The Power of Sports Choreography

Sports choreography can capture and captivate an audience in seconds.

Sport is rife with emotion and passion, which makes storytelling and scene-setting through choreography such a great tool to use in any production.

It can be visually stunning, with grand stadiums and exciting action, as well as perfect for evoking emotion in the watching audience.

Whether it is heartbreak at a loss or elation at a last-minute win, there is a lot to get the heart racing in sports choreography.

If you are advertising a sports brand, there is nothing better than choreography, as you can use the athleticism, skill, and passion of the sports talent on show to really inspire and resonate with the viewing audience, which is sure to make them interested in your brand.

How to Blend Sports with Choreography

Use the Athleticism of the Sports Talent

The athleticism of sports stars lends itself perfectly to creating stunning movements in any sports production.

Speed, agility, and precision combine to ensure that every shot is filled with fluid movements that always impress anyone who is watching.

Through carefully crafted movements, you can create choreography that complements the athletic prowess of the sports talent in question, whether it is a sprinter powering towards the finish line, or a figure skater twirling through the air before landing flawlessly on the ice.

Many sports scenes can resemble art if done in the right way, and tapping into the full repertoire of what your sports talent can do is a great way to achieve this.

Tell a Story

Sports is all about stories, and this can be a key element of good choreography.

If you want to grab an audience’s attention, then taking them on a journey is the best possible way to do this.

This can add an emotional and entertaining value to your production.

Through the sport itself, and the choreography that you are combining it with, you can build a narrative that elevates the whole thing.

Many great athletes have gone through setbacks in their career, and highlighting these and showing how they can be overcome through your choreography is sure to have a big effect in inspiring and capturing the audience.

Place the Viewer in the Action

High-octane choreography is a great way of sucking your audience in and making sure they can’t take their eyes off your production.

With that in mind, placing the viewer in the heart of the sports action is a great way of blending these two art forms together.

If you can showcase the intensity and speed of the action for a rugby player running through tackles, for example, this is sure to get the viewer’s heart rate increasing.

In a way, each movement of the sports talent, as you show their grace and skill, is like a dance move, and every missed tackle, pass of the ball, and dive for the line forms an integral part of your choreography.

Allow Skills to Shine

Sports talents possess skills that have elevated them to the top of their game, so make sure you allow them to express this through your choreography selections.

Choreography is there to wow and impress people, as well as captivate them, and adding in something extraordinary that only a highly skilled athlete can do is a great way to do this.

It’s also always good to give your athletes some creative license.

They know what they can do and often can freestyle some great ideas into your choreography routine which can add some flair and uniqueness to the production.

It’s also great for adding entertainment and adding a real ‘wow’ moment in the choreography.

Your sports talent is at the top of their game for a reason, so make sure this is blended into your choreography selection.

Create the Full Package

There are many different elements that fall under the choreography bracket, and you must make sure you blend these together to create the perfect production.

You must consider the setting of the production and the music and backing of this.

Sport is a great thing to blend with choreography as you can showcase many emotions, such as elation, desperation, and determination.

All of the aspects join together to help you really amplify this.

Is it going to be dark and tense, or happy and vibrant?

Sports can go either way, so use your talent, setting, music, colour scheme, and more to put on a real show and always delight your audience.

choreographer filming footballer

Sports Choreography with Sport & Motion

Sports and choreography work together perfectly to create emotive and exciting productions that can be used to captivate an audience and promote a brand.

If you are interested in seeing what our team can do for you, then why not get in touch with our team today?

We’ve worked with some of the biggest brands in sports to blend these two forms together and create something stunning, and your brand could be next.

choreographer instructing sports talent on set

A Day in the Life of a Sports Choreographer

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Ever wondered what it would be like to step into the Sport & Motion team’s shoes for a day?

We offer many services, including sports consultation, management, event planning and more.

Something else we provide is sports choreography.

This is the art of really putting on a show and using sports talent to captivate and engage an audience.

Sports choreography can be used in many different settings, from blockbuster movies to local events.

While you may be familiar with sports being used in advertisements and sports productions, you might not always think of the person behind the routine.

A choreographer ties everything together and turns sport into a story.

In this blog, we thought we’d show you what the normal process of sports choreography looks like.

Let’s take a look.

choreographer watching on

Assessing What you Have to Work With

All great sports choreography starts with a plan.

This is much more than just watching people freestyle or showcase their skills. It is a multi-faceted approach, and everything from the setting of the production to the music playing over it has to be taken into account as it is planned out.

It all starts with the talent.

Many sports productions revolve around the people who star in them. Depending on their skillset and experience, you will have to work out their role, and make sure the choreography is something they can achieve and thrive in doing.

Next up is the music. As mentioned above, this is an integral part of the production, and what the music is like can change the whole feel of it.

If it’s quick and upbeat, you will need choreography that is fast-paced and frantic. Something slower may require something more nuanced and will focus more on expression and emotion.

Once you have the talent and the music, and you know the setting your production will be in, you can get to work creating a plan.

choreographer instructing sports talent

Building a Connected Plan

You have all the ingredients for a great sports production, so now is the time to mix them together and create something special.

Using your knowledge of the sports talent, music, and setting you have, work out how best you can really put on a show and grab your audience’s attention.

There are many different aspects to consider here. For example, are you promoting a brand? If so, this will need to be front and centre with the production focused around that.

Are you simply trying to entertain? Then instead of a brand being at the forefront, the athletes need to be so that they can really showcase their skills.

Every movement needs to be mapped out with precision, and every second accounted for. This is especially true in advertising, where you only have a very limited time to get your story across.

Develop a plan for how you would like the production to look, making sure it is achievable and that the athletes can handle the actions given to them.

Once you have the plan, you can start to really see the production come to life.

sports models mma

The Rehearsal Stage

Something that is paramount to a smooth production is practise.

This is a rigorous phase, because when the cameras are rolling or the audience is watching, you may only have once chance to get it right.

Work closely with the athletes as they go through the production to get it just right. If you notice any issues or things that could be better, then now is the time to act on them and make sure they are perfect when the time comes for the final product.

While rehearsals may not always be the most fun part of sports choreography and can be a lot of time spent repeating identical actions, it is worth every second.

Not just for the fact it burns the moves into the memories of your sports talent, but because it also breeds confidence in the performers that they can get it right.

Be supportive and encouraging, and make sure everyone involved in the production is ready to perform their role in the right way and you’re sure to have a successful show.

sports consulting

Performance Time

Once the rehearsals are done, the time has come for the main performance.

You may think as a sports choreographer your work now is done, but that is not the case.

Everything must be well prepared and all sports talent readied. This includes calming any nerves, boosting confidence, and making sure everyone knows their roles down to the last second.

As the cameras roll, the sports choreographer will be paying close attention and making sure that everything goes to plan.

If you get multiple takes, they will be keeping a close eye on everything that works and also things that don’t work so last-minute alterations can be made until the perfect formula is found.

While this can be a stressful part of the job, it is also a very rewarding part, and seeing something you have planned in your mind and worked hard to create finally come to life is always a great feeling.

Once done, give some last-minute feedback to the talent involved, letting them know how their performance was and congratulating them on a job well done.

You work here is now done, but it’s always good to maintain a strong relationship with the good sports talent you have been working with in case you need them again on another shoot, so always be friendly and courteous and make sure to hold on to any contact details.

Sports Choreography with Sport & Motion

If you’re looking for a sports choreographer to help plan and create an amazing production for your next project, then why not get in touch with Sport & Motion.

Our team have years of experience putting on great shows and would love to help you do just that.

Want to know more? Why not check out our previous work to see the kind of stuff we can create.

marcus rashford

How to Use Sports Stars for Your Marketing Campaign

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For many years, sports stars have been used in sports productions to help market new products.

From Usain Bolt advertising lightning-fast internet speeds, to Thierry Henry adding a bit of ‘va va voom’ to a car advert, these global figures make great additions to any advertising campaign.

Sports stars and influencers bring many things to an advert, including big followings and inspirational stories.

But how can you utilize them in your next production?

Well, here at Sport & Motion, we’ve worked with global stars from Anthony Joshua to Marcus Rashford to create some great marketing videos, and here’s a guide on how you can do the same.

Let’s take a look.

Anthony Joshua

The Power of Sports Influencers on Marketing

Sports influencers are the perfect figures to use to market any brand, and there are many reasons why.

Whether you are a sports brand, or any other type of business, having a recognisable sports star featuring in your story is a big help in attracting a wide audience base and catching a viewer’s attention.

And they aren’t the only benefits:

  • Targeted Audience – If you are selling something related to cricket, for example, there is a high chance the people interested in the product will also be interested in the stars of the sport. If you can feature these in your marketing, you are appealing directly to the audience you are hoping to target which is just what you want.
  • Credibility – Something that helps to sell a product is endorsements from experts in the field. This means if you can get a professional cyclist to advertise a new helmet and say it works really well, many people will trust what is being said much more than if it was just an ordinary member of the public.
  • An Emotional Connection – Sport is a highly emotional thing. Nike has a great advertisement that takes you straight to Tiger Woods going through many steps of his career, before winning his 15th major. Marketing like this can help to bring the exhilaration felt watching these events unfold back and create a real buzz around an advert.
  • Wide Reach – Sports stars have a huge global reach that encompasses much more than many brands. For famous figures in the world of basketball, football, and more, their fans and followers are in the millions. This means that if they feature in an advertisement, you already have a massive audience who will be interested which can really help in growing the reach of your company and product.
  • Better Engagement – The idea of marketing is to get people engaged. This can be tricky when you only have a twenty or thirty second timeslot. Using sports stars is a great way to immediately catch people’s attention and get them commenting, sharing, and liking the content, which is a great way to let it grow organically.

These are just a few ways sports influencers can boost your marketing, and if you’re now thinking of using one in your next campaign, here are eight ways you can do it.

8 Ways to Incorporate Sports Stars into Your Sports Production

Tell Their Story

If you can get a viewer engrossed in a story, then this is great for marketing. Not only will they feel the emotion throughout, but they will also remember the campaign and want to know more.

Stories are great ways of showing how a sports star has overcome adversity, achieved their goals, and forged their successful career.

If you can align this with your brand, you’re sure to capture many people’s attention.

We shot this advert with Son Heung-Min (and a sports body double) which showed a little bit of his transition to European football, and how through his skills he has shone to overcome any negativity and become a global star.

Showcase Their Skills

What many people want to see from sports influencers (check out our blog on the rise of sports influencers for extra reading) is some exceptional skills.

Many influencers may not be known on a global scale but will be well followed in their own field.

Take this advertisement we helped shoot for Toyota, in which a BMX freestyler captures the viewer straight away with some stunning skills.

In this case, the fluid motion of the bike is replicated in the car, which is what was used to really sell the product.

If you can show exceptional talent and use this to incorporate your brand into a powerful marketing message, then you’re sure to make a stunning video.

Even better if you can show them performing the skills using your product to help them.

Have Them Interact with the Public

Not all marketing campaigns have to tell a story.

Some can simply be a sports influencers getting out in the public and setting challenges.

They can compare their skills to the people they meet and allow the chosen few to be star features in the film as well.

This is a great way of making your brand feel fun, and creating something that feels really organic and natural.

We recently shot this video during the Leeds United vs Liverpool Premier League match, using a female freestyle football influencer to wander through the match-going fans setting challenges whilst incorporating the product, which makes for a really compelling watch.

This kind of approach works really well when it comes to putting videos out on Social Media channels such as Instagram and Tik Tok.

Place Them in the Heart of the Action

Not all action has to appear on the pitch.

You can also incorporate different stories that really get the heartrate rising, such as we did in this advertisement for the Barclay’s Women’s Super League.

We set the scene with a traditional photo shoot before everything burst into action with a frenzy of activity.

This was an exciting advert that not only had plenty of thrills, but also gave the sports stars a way to showcase their skill in a different way than expected.

If you want to really grab the attention of the viewer at home, then putting your stars in situations such as this which are outlandish and explosive is always a great way to do so.

Show a Different Side to Them

Many sports influencers are only ever seen in their kit taking part in sporting events.

This isn’t their whole life though, and if you can show a different side to them, such as we did in this advertisement for Nivea starring Ben Youngs, it creates a heartfelt and warming production.

By seamlessly skipping between him starring in an England rugby union shit, and also him at home playing with his children, we showed many different aspects to not just the sports star, but also the man.

This is a great way to get people to relate to your chosen influencer and be able to really see what they are like outside of the sport and what is important to them, which can be really appealing to a watching audience.

Set Them a Challenge

We’ve mentioned earlier about how a great video is made by an influencer setting the public a challenge, but what about doing it the other way around?

Sports influencers have mostly gotten to where they are through exceptional skill, so why not put this to the test.

Have a heavyweight boxer on a punching machine, or a long-distance runner trying to break records and showcase the action in your advertisement.

Alternatively, why not take them right out of their comfort zone and challenge them to something they don’t excel in.

This is a great way of creating something a little bit different and adding a touch of humour to your production, such as what we did with Jamie Redknapp when we advertised Rana.

Place the Viewer in Their Shoes

Some sports productions can feel like a really immersive experience.

If a video can pick you up from your couch and place you right in the middle of a sports scene, then this is sure to captivate you from the get-go.

We used stars from Manchester United to shoot this video for Adidas, which takes you straight into the heart of the dressing room before taking you out on the training pitch and showing you some action.

This is a great way of putting the viewer into the sports star’s shoes, and showing the exciting and sometimes brutal nature of the sports they excel in.

By doing this, your viewer can really appreciate the skills of the athlete and for a short while feel like they are the one stepping onto the hallowed turf.

Add Some Humour

Everyone likes to have a laugh, so why not use your sports star to add some humour to your advertisement?

There are many ways that you can do this, including really taking them out of their comfort zone, or getting them to overexaggerate the character traits they are well known for.

This is what we did with David Ginola, who is known for his good looks and footballing talent, and through him (plus our very own Colin Nell showcasing his football skills) we used his personality to really sell the brand and in this case the competition.

This is a great way of creating something memorable that may stand out among the other, more traditional sports productions.

Sports Production with Sport & Motion

If you would like to create stunning sports productions using amazing sports influencers, talent, choreography, and more, then Sport & Motion are here to help.

Our team can help pinpoint the perfect sports stars for your project, and even choreograph and direct the final piece to make sure it is just right for representing your brand.

Whether a short social media clip, or a long advertisement, we can help, so get in touch today to find out more.

boxer standing in ring

Different Techniques to Use for a Sports Production

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When making a sports film, there are many different methods that you can use to grab the viewers attention and make them invested.

These are key techniques that are tried and tested throughout decades of film making and are ideal for setting a scene and telling a story.

Here at Sport & Motion, we have created many different sports films throughout the years, and we have used many different techniques, including the seven listed in this blog.

Let’s take a look.

7 Sports Production Filming Techniques

Establishing Shots

This is one of the most important shots of the entire production.

The establishing shot is the image that sets the scene for the whole film, so getting it right is vital to get the viewer’s interest.

These are often wide-angle shots that show where the film is taking place, such as a stadium or sports field.

This is such an important shot as you set the tone for the whole production. Is it going to be dark and moody or bright and joyful?

Your establishing shot provides these answers and is the beginning of your story.

Take a look at the opening scene to this sports production we made to advertise the Solheim Cup. It is a slow panning shot over the course with emotive music in the background, which instantly shows the setting and tone of the upcoming film.

Slow Motion

Something that works really well in sports productions are slow motion shots.

You will have spent plenty of time picking the right sports talent to star in your production, so make sure you let them showcase their skills.

Using slow motion shots are ideal for showing the form and skills of an individual.

Not only that, but they are great for building tension.

If you are making a football film for example, and your striker hits a shot that looks like it may be about to drift past the goalkeeper in the dying seconds of the game, slowing things down and making the audience hold their breath as they await an outcome is sure to build intensity and add to the drama of the film you are creating.

This advertisement for the Women’s Super League contains a stunning final shot of an acrobatic volley, which is much more effective as everything slows down for a second, adding massively to the tension.

Close-Ups

A great sports production captures more than just the skills of the sports talent.

It also takes into account the emotion that sport can muster in a person, and using close up shots is a great way of showcasing this to the audience.

A manager barking orders from the sideline. A player hitting their shot just wide. A fighter throwing a punch as the opponent tries to block it.

All of these can be shown much clearer if you get up close and personal with the action and close-up shots are one of the best ways to do this.

If you have a critical moment in your sports production, make sure the audience get a clear view of it and make sure they don’t miss any crucial touches or skills that are a key part of the story.

This advertisement for Under Armour starring Anthony Joshua (and a sports body double) contains many close ups of his face, showcasing his passion and emotion which is underlined through his voice over (more on this later).

POV Shots

Do you want your audience to feel like they are part of the action?

Using point of view shots that puts them in the shoes of the sports talent starring in the advert is a great way of transporting them onto the field, track, or stadium and is a good method when you want to immerse viewers at home in the action.

It also adds a real sense of what it is like to be there performing the sport.

For example, if a rugby player is charging into a sea of bodies, showing this from their point of view really allows the audience to see for themselves how this would look and make them feel.

This short film for Adidas uses a point of view camera angle and movements to put you right in the heart of the Manchester United changing room, and also out on the Old Trafford pitch.

Montages

With many sports productions, such as advertisements, you don’t get a long time to tell your story.

If you want to showcase an individual improving quickly through hard work and determination, then a great way to do this without taking up too much time is through a montage.

This can show quick clips of an individual training, their coaches reactions, their improvement in shape and skill, and much more to tell a story efficiently.

Montages are used in many different types of film as someone goes through a process of learning and improving, and this is a dynamic and fast-paced way of storytelling that lends itself perfectly to short snippets of film.

This advertisement for StatSports showed a range of different youngsters battling with professionals to better themselves in the form of different montages, finishing with them realising their goals and hitting their targets.

Voice Overs

Another classic method for telling a story is using a voiceover.

This is a great way to add context to a story, or showcase a monologue or motivational speech without having to steer away from the action that is taking place.

This is often done in first person, and allows a sporting individual to tell their story and talk of their struggles and progress while the viewer can see the action still taking place.

It’s also a great way to let the viewer know of the feelings and thoughts of your sports star without having to use too many close-ups or break away from the action.

A voice over can also be done by a narrator who tells the story as it unfolds, or by an external speaker who may be associated with the product or brand that you are advertising.

This advertisement for Dove which stars rugby union star Stuart Hogg uses a voiceover to advertise the product and link it well to the action taking place during the film.

Colour Grading

Our final technique is colour grading.

This method involves amending the colour of a film to enhance the story.

For example, if you are making a joyous film full of optimism, then you may use bright and vibrant colours. A gritty, documentary-style film may be shown in a darker and more atmospheric colourings.

Black and white is also often used to add a whole different feel to a sports production.

The colour grading of a sports production has a huge effect on how it is portrayed, so use it wisely as you make a sports production that is the full package and really hits the mark with your viewing audience.

Take a look at this advertisement we made with Son Heung-Min (and a body double) which contained some colour grading in key moments, starting with darker colours and black and white scenes and bursting into colour near the end.

Sports Production at Sport & Motion

Our team have years of experience in creating sports productions that capture the attention of an audience and tell a great story.

If you would like us to work with your brand or would like to discuss a sports production project that you have planned, then get in touch with Sport & Motion today.

man slamming ball down in sports choreography

7 Tips for Creating Great Sports Choreography

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If you’ve been captivated by a sports film you’ve seen, or an advertisement you saw flash up on your television or your social media, then you have fallen for the power of sports choreography.

Sports choreography is the science behind taking athletes and performers and providing them with the platform to really put on a show.

This can be on a stage or behind a camera, but the final result has to be captivating, entertaining, and inspiring.

So, how can you make great choreography? And what effect does it have?

Let’s take a look.

The Effects of Good Sports Choreography

Good sports choreography can have a positive effect on the athletes performing the choreography, the audience watching the performance, and the company who are using the production to boost their brand.

Some key effects are:

  • Improved Skillset – Asking an athlete to perform many different moves and tricks that they wouldn’t often perform on their own is a great way of boosting their talent and skillset. Not only that, but it can help increase other characteristics such as teamwork, instruction taking, and athleticism.
  • Engaging an Audience – The point of a sports production is to leave a lasting impression on the audience and make sure they don’t forget the brand in question. By using great sports choreography, you can take the watching audience on a journey and really make them feel like they are right there watching some great sports talent.
  • Brand Recognition – If the audience are remembering the sports production, then they will also remember the brand. An advertisement or film that lives long the memory is exactly what the brand wants, and if the choreography can help to persuade the audience to go out and buy one of the brand’s products, then it has done exactly what was asked.

7 Sports Choreography Tips

So, now you know exactly what good sports choreography can do, here are seven tips on how you can achieve it.

1. Know the Sport

In order to create compelling and realistic sports choreography, it is important that you have a good idea of the sport you are portraying.

This includes knowing the rules of the sport, the movements that are involved, and some techniques and skills that unique to the sport that can be used to wow an audience.

The visual aspects of the production must be realistic, and the audience must think they are watching a real star of the sport in action, so making sure the form and methods on show are right for the sport in question is key to a believable and compelling production.

When we worked with Anthony Joshua (and a sports body double) for this Under Armour campaign, it was vital the action looked just like it would if it was a professional at the highest level, such as Joshua himself, so we had to make the elements with the body double true to life, and this involved really focusing on the sport.

2. Focus on Storytelling

What all good sports productions need is a good story.

This is something that will inspire the watching audience and make them want to go out and emulate the athlete or sports influencer who starred in the advertisement or film.

Think about the narrative or emotion you would like to convey through the performance, and design the choreography accordingly.

Try and think of what will captivate the audience and what they can relate to, whether it’s an underdog story, or the story of an up-and-coming athlete, or someone at the top of their game.

If the viewer can put themselves in the story and feel the emotion that is being portrayed, you’re sure to leave a lasting impression.

Take a look the work we did with Son Heung-Min for Tiger Beer where we provided a story to really make the production come to life.

3. Work with the Athletes

A good sports choreographer will know that while they are an expert in planning and putting on a show, they also need to listen to the athletes as well to really know how to make the most out of their skills.

The athletes who you are asking to perform the choreography will know their bodies and abilities best, so don’t be afraid to collaborate with them to highlight their strengths and help them to perform at their best.

This can also help to create a more authentic and engaging performance and may also allow some unique skills held by the athlete to be put on show that you may not have known of otherwise.

This advertisement we helped create for Sign in App shows highly talented individuals showcasing some serious skills, so by letting them have some direction and show us what they’ve got, the production really benefited.

4. Use Music to your Advantage

The right music can change the whole feel of a sports production.

Consider the tempo, rhythm, and mood of the audio that is accompanying your sports choreography as this will have a big effect on how the finished product comes across to an audience.

Think of the emotion that you want to portray with your choreography and choose your music wisely as the wrong type may completely change the feel of it all.

Also, when planning your choreography, think of musical cues and crescendos and how you can use these best to really maximise the story you are telling.

For example, look at how we used music to build tension and burst into lifte when the action begins in this Kick it Out Campaign video.

5. Keep the Audience in Mind

One thing that you must always remember is what the audience is going to see.

Whether you are putting on a sports event, or filming a short video, you must always focus on how it is coming across the to the public on the outside.

Make sure your choreography is allowing the athletes on stage or screen to really put on a show, and that it is tailored to the audience in question.

For example, if you are providing choreography to advertise rugby boots for adults, the final product will be much different compared to if you were advertising children’s products.

Knowing your audience is key to creating choreography that will really capture their attention, so never forget about them.

For example, when we created this campaign for Paypal, we had a certain age of user in mind, and we used this to create a production tailored for them.

6. Incorporate Creative Elements

There are many different creative elements that you can incorporate into your sports choreography, especially when making a video or film.

For example, why not use green screen like we did in this Bet365 advertisement. There is a world of technology and special features that you can use to really wow an audience, so don’t be afraid to build your choreography with these in mind.

Everything from props to lighting can have a huge effect on the production you make, so always assess the setting and make sure you are really making the most of the surrounding and any additional features that are available.

7. Don’t Forget the Power of Practising

And the final point, is always remember to rehearse.

Especially if you are performing live at an event, but still vital when behind a camera, working with your athletes to really finetune the choreography is key to creating the best final product that you can.

This is the period where you can check that your athletes are comfortable with the roles and actions you are asking to perform, and also pick up any flaws in your choreography that can be ironed it before the cameras start to roll.

Creating a production such as this one we made for the Barclay’s Women’s Super League incorporates many different sequences, and therefore had to be rehearsed to make sure when it began, everyone had a good idea of what they needed to do, and where they needed to be.

Sports Choreography with Sport & Motion

Are you a brand looking for a stunning sports production with expert choreography to help promote your brand?

Then why not get in touch with Sport & Motion today.

We have years of experience across many different sports and industries in creating stunning shows that are sure to captivate an audience.

We look forward to hearing from you.

What is Sports Choreography?

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What Is Sports Choreography?

Sports choreography is used commercially and in sport advertisements, especially when using a sport personality to promote a brand or product. A Sports Choreographer will use any sports talent to create a visually pleasing advert. 

Sport & Motion are highly experienced in creating unique concepts including sports choreography in London. Not only do they create emotive and impactful productions, but they also constantly deliver innovative and fresh content using sports choreography. 

Who do sports choreographers work with?

Sports choreographers will work alongside directors, producers, and sports talent which may include influencers, sports body doubles, and sports models. With the assistance of script writers and storyboard artists to create realistic promotional videos.

Specialist Advice

By using a Sports Choreographer, you’re guaranteed expert advice on how the sporting talent should be acting in front of the camera. Whether this includes telling a basketball player what type of shot to shoot or a boxer on how they should be shadow boxing. Communication with these sporting stars is what makes them incredibly important.

Finding Sports Talent

Not only are sports choreographers knowledgeable in how the sports talent should be moving but they also have the eye to find the right talent that’ll suit a specific project. Sports choreographers usually have their own connections on performance models and sports body doubles, this usually means the talent has been vetted and is of high quality. 

Find out more on sports choreography and how it could benefit your brand. Also, if you’re looking to join our sporting talent listing apply here. 

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