Sports Influencers

kai havertz case study

How to Ensure a Smooth Production when Working with Famous Sports Stars

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Working with sports stars for advertising shoots can be an exciting yet challenging experience.

Here at Sport & Motion, we love working with global names, such as Anthony Joshua, Kai Havertz, and captains of WSL teams.

These athletes often have a large following and can bring significant attention to the brand we are working with. Working with these talented athletes is always a thrill, and seeing their skills up close is a great part of the work we do.

However, there are challenges, and in this guide, we’re going to delve into the best way to work with famous sports stars and influencers, and how to make the best sports production with them in a lead role.

Let’s take a look.

Pre-Production Planning

One of the most important times in this whole process, is before filming of the production begins. There are many things to consider at this time, including:

Research the Athlete

The first step is to get to know everything you can about the athlete in question.

Start at the beginning, learning about the start of their journey and how they forged their career.

Think about their career highlights, interviews they have done, and the persona they portray as this can all be used to add to the production.

You should try to tailor the shoot to better fit their persona and public roles or it may be confusing to viewers.

Clear Communication

Make sure you have a clear line of communication with the athlete’s management team.

Discuss schedules, expectations, and any specific requirements the athlete may have. We mentioned earlier that many influencers and athletes have extremely busy schedules, so try and be as transparent and communicative as possible to ensure it all goes smoothly.

Establishing a single point of contact early on and using tools like project management software and shared calendars can really help here.

Script and Storyboard

Prepare a detailed script and storyboard. This should include all dialogue and actions throughout the production, with an emphasis on what is expected of the sports star.

Share these with the athlete and their team for approval before the production begins so you know that they have a clear idea of what is coming and there will be no unexpected issues.

Sending these weeks in advance is always a good idea so any concerns can be ironed out before filming begins.

Location and Logistics

You should always start with a few locations in mind before filtering down to the perfect spot.

There are a few factors to consider when selecting this.

It is important that the location you choose is aesthetically pleasing and relevant to the advertisement. This way you will be able to set the scene and create a believable story.

You should also choose a location that is convenient for the athlete and ensure all logistics are sorted well in advance.

Finally, find somewhere you are allowed to film, and ensure all required permits are granted and that the amenities are in place to make sure the filming can run smoothly (this includes changing rooms, toilets etc.)

Legalities

Make sure to have all contracts, including image rights and NDAs, signed before the shoot.

You should use lawyers to ensure that everything is being signed off correctly and there is nothing that could cause any issues.

Other things to consider are termination fees, compensation figures and image rights.

The more famous and established the athletes, the more legal formalities there may be so make sure you have a professional make sure everything is as should be before the production begins.

During the Shoot

Punctuality

Athletes have tight schedules. This means that the time slot they have assigned to film the production is often set in stone, and there isn’t much wiggle room on either side.

It is always a good idea to make sure everything is set up before they arrive so you can make the most of their time.

Run a few test shots to ensure all equipment is working correctly, as the last thing you need is a sports star on a tight schedule and faulty equipment that is slowing down the shoot.

Briefing

Brief the athlete on the shoot’s flow, what you expect from them, and how they can prepare.

The best time they do this is when they arrive, as this will give them enough time to plan how they can best spend their time preparing for and filming the shoot.

This is also a great time to provide answers to any questions that the athlete may have and make sure they are happy with everything that is in place.

Flexibility

Be prepared to adapt.

Athletes are not professional actors, so you may need to adjust your approach and techniques used to get the best performance.

If something isn’t working, then make sure you have a plan B (and even a plan C) waiting in the wings that is ready to go.

This way, you won’t waste any time on the day of production trying to come up with new ideas.

You may also find that the athletes themselves have some ideas. They know their skills better than anyone else, so make sure you adapt to this and incorporate some new scenes or shots accordingly.

Respect Their Limits

Don’t ask them to do anything that might risk injury or fatigue, especially if they are in-season.

At the briefing when the athlete arrives, you should consult them on all aspects of the shoot, and this includes anything which they may be uncomfortable with.

This is a good time to do this as it gives you plenty of time to adapt.

Some athletes may not be allowed certain things due to the risk of injury, and they may have orders from their clubs and sponsors to hold back, so be aware of this and plan the shoot accordingly.

Capture Extra Content

What happens when a professional footballer is waiting between shots and there is a ball at their feet?

Chances are they will play with it, taking shots at goal or practising skills.

 If time allows, capture this additional footage or photos as it can be used for social media or future campaigns.

Some of these shots may even make their way into the final production, so try and never miss a beat.

Post-Production

Review

Share the initial edits with the athlete and their team for feedback.

Most established influencers will have a brand image, so you must share the content with them to ensure it aligns with this.

You should also consider the brands they represent here, especially the one for whom the production has been created, as this is also a representation of them.

If there are any issues here, be prepared and adapt (this is when having additional shots can come in handy as you may need some replacements).

Final Edits

Make any necessary changes and prepare the final version of the advertisement.

Take on board any feedback you have received from the athlete and other professionals when making these edits, as this can lead to some real improvements in the final production.

Before finalising, ensure all stakeholders have seen the advertisement and are happy with the content.

Payment

Ensure that all payments are processed as per the contract.

These payments should always be transparent and well-documented. In most cases, you may have paid an initial deposit to secure the sports star for the duration of the shoot, so make sure your figures add up and that the right amount is paid to the relevant parties.

Launch

Coordinate with the athlete for a joint social media push when the advertisement goes live.

Many established sports stars will come with a big following, and they will be influencers in their own right.

This opens up your sports advertisement to a whole new audience and new ways of marketing, and if you can time the release to synchronise with the athlete posting the production, then this is sure to have a big effect and really help it pick up traction.

Say Thank You

A small token of appreciation or a thank-you note can go a long way in maintaining a good relationship for future collaborations.

Send a personalised thank you note or a small gift as a token of your appreciation for the hard work the sports star put into the shoot.

If you worked closely with specific members of their teams, such as agents and personal assistants, it can also be nice to send them a thank-you gift, and this can lead to another valuable relationship.

Sport & Motion

Working with sports stars can be a win-win situation when done correctly. Some historic work has been done in this field to create stunning and emotive advertisements.

Here at Sport & Motion, we love working with global sports stars and have worked with huge influencers such as Son Heung-Min, Jamie Redknapp, and the Philippines basketball team.

If you have a production in mind, need help bringing an idea to life, or if you are a sports star looking to grow your brand and start your career, we can help you.

Get in touch with our team today to know more.

man spinning ball for kick it out campaign

Personal Branding for Sports Professionals: Standing Out in a Competitive Field

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Have you ever wondered why some sports influencers seem to be everywhere while others seem to get much less exposure?

While there are many reasons this may be the case, one common one is a lack of personal branding.

In today’s hyper-competitive sports landscape, being a top-notch athlete isn’t always enough.

You need to be a brand and a personality that people can connect with and root for.

Personal branding isn’t just about self-promotion; it’s about creating a unique identity that sets you apart from the crowd.

It’s what turns sports talent into icons and legends.

So, if you’re looking to elevate your game both on and off the field, you’re in the right place, as the team at Sport & Motion has created this guide just for you.

Let’s take a look.

The Importance of Personal Branding in Sports

Let’s get real for a second. Sports is a tough industry to forge a career in.

You’re competing against hundreds, if not thousands, of athletes which can make it really hard to stand out and get noticed.

So, how do you rise above the noise and make sure fans, sponsors, consultants, and even scouts take notice?

The answer is personal branding.

Think of your personal brand as your own personal cheerleader. It’s what makes people sit up and pay attention when you walk into your chosen area of battle.

A strong personal brand can be your ticket to better sponsorship deals, more auditions and roles in great sports productions, and a deeper connection with your fans.

A well-crafted personal brand also gives you a sense of control over your public image.

You get to decide how people perceive you, rather than leaving it to chance or the whims of the media.

In a nutshell, your personal brand is your career’s best friend.

So, why wouldn’t you invest in it?

football freestyler

Key Elements of a Strong Personal Brand

I know what you’re thinking. You want to grow and build your personal brand, but where do you start?

Well, don’t worry as we’ve got you covered.

Here are the building blocks you’ll need to kickstart your personal brand:

Authenticity

First things first, be yourself.

People can spot a fake from a mile away. Authenticity is what makes your brand relatable and trustworthy.

So, whether you’re the funny guy, the underdog, or the wise veteran, embrace it and use it to influence people.

Your uniqueness is your strength.

Consistency

Imagine if McDonald’s suddenly started selling sushi. Weird, right?

Consistency is key in branding.

From your social media posts to interviews, make sure there’s a common thread that ties everything together.

This helps people instantly recognise and remember you.

Value Proposition

What sets you apart from the rest?

Maybe you’re a cricket player with a knack for hitting big sixes, or perhaps you’re a football player with incredible defensive skills.

Identify what you bring to the table and make it the cornerstone of your brand.

Online Presence

In today’s digital age, if you’re not online, you’re already at a disadvantage when it comes to building an audience and growing your brand.

Your online presence is your brand’s shopfront.

Make sure it’s inviting, informative, and a true reflection of who you are.

Social media platforms are your best friends here; use them wisely.

These are a handful of key elements of a good personal brand, and if you think you have what it takes to really get started, then follow these simple steps to ensure you set off on the right path and stay on it.

Getting Started on Your Branding Journey

Building a personal brand might seem daunting, but the challenge is a key part of growing your personality and character.

There is a lot to cover though, so let’s break it down into manageable steps:

Step 1: Identify Your Unique Selling Points (USPs)

First off, grab a pen and paper (or open a new doc on your computer) and jot down what makes you special.

Are you a tennis player with a killer serve?

A football player with unmatched speed?

Whatever it is, write it down.

These are your USPs, and they’ll be the backbone of your brand.

Step 2: Create High-Quality Content

Content is King when it comes to building a persona and brand.

Start a blog, launch a YouTube channel, or simply be more active on social media.

Share tips, behind-the-scenes looks, or even day-in-the-life videos.

The goal is to provide value to your audience while showcasing your personality and skills.

Step 3: Engage with Your Audience

Posting content is great, but engagement is where the magic happens.

Respond to comments, ask for feedback, and don’t be afraid to jump into relevant conversations online.

The more you interact, the more people will feel connected to you and your brand.

Step 4: Leverage Social Media

You don’t have to be on every platform but pick 2-3 where your audience hangs out the most.

Use these platforms to share updates, celebrate wins, and even show some love to your fans.

Remember, social media is a two-way street.

How Sport & Motion can Help

Personal branding is not a one-time effort; it’s an ongoing process that requires attention, consistency, and a whole lot of passion.

Now, you may be wondering if there is professional help which can guide you along your career ladder. That’s where we come in.

Based in London, we’re a sports consultancy company that offers a database of sports talent, stunning choreography for exciting sports productions, and can even help organise sports events.

Whether you need to find the right sports talent, create visually impressive and impactful content, or even get assistance with script writing and storyboards, we’ve got you covered.

Our expertise can add that extra layer of authenticity and realism to your brand, making you not just an athlete but a brand that resonates with people.

So, what are you waiting for? Get in touch today and let us help your personal brand grow.

boxer standing in ring

What are the Roles of a Sports Influencer?

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There are many different types of sports influencers.

There are global superstars who amass millions of followers aiming to get a glimpse into their lifestyle.

There is also the other aspect of influencer life. The up-and-coming athletes whose daily grind is an inspiration to many people.

No matter what type of influencer you are, you will be expected to fulfill many different roles throughout your career.

Each one will impact your audience in a different way, and if you can provide an all-round approach, that is ideal.

These are the different ways your work is taken in by people, and we’ve listed seven of them here.

Let’s take a look.

son heung min with body double

7 Roles of a Sports Influencer

A Role Model

Sports influencers inspire their followers by showcasing the dedication, hard work, and discipline that is required to excel in their chosen field.

Their journeys serve as motivation for individuals looking to achieve their fitness and sports goals.

The way they live their life, conduct themselves, and dedicate themselves to their work makes them a great role model to people who are looking to follow a similar career.

Especially if from a similar background, it shows that great things can be achieved if you push yourself in the right way, and this can be inspiring to many.

An Educator

Influencers provide valuable information about training techniques, workout routines, nutrition, and sports-related topics.

They educate their audience on best practices, helping followers make informed decisions about their fitness journeys.

There is a lot more to becoming an expert in your field than many people believe. Taking a glimpse into the life of a professional footballer for example, you will see a focused diet, regular training sessions, and much more.

Showing how to exercise, recover, eat, sleep, and much more can be really valuable to someone who is struggling and can’t work out why.

Providing this education is great content for someone who is looking to learn.

A Content Creator

Sports influencers generate a wide range of content, including videos, photos, blog posts, and social media updates.

Their creative efforts entertain, educate, and engage their audience while providing insights into their daily routines.

This is a key aspect of growing a following and maintaining a constant communication with them.

Basically, everything stems from your content. The story you want to tell, the lessons you want to give, and the tips you want to trade are all key aspects of this.

When it comes to creating content, make sure it is regular, and that ideas and uploads are always kept fresh so your following doesn’t get bored.

They follow you to be entertained and inspired, so make sure that you provide this.

A Motivator

With their personal stories of challenges and successes, influencers motivate others to overcome obstacles, push their limits, and achieve their goals, whether in sports or other areas of life.

If people can see a success story, then they will believe that they themselves can always do the same and will follow the advice you give to help them along the way.

A key aspect of becoming a talented athlete is motivation, so make sure that you always let the viewer know how much effort and desire has gone into making you the athlete you are today.

This motivation will rub off on them and lead them to pick up their boots and get out for more practise to boost them along their own journey.

man balancing ball on head

A Storyteller

Sports influencers often share their personal journeys, creating narratives that resonate with their audience.

These stories can be tales of triumph, perseverance, and the pursuit of excellence.

This is a key aspect of building a following as if people can relate to your story and take plenty of meaning from it, then they are sure to gain plenty of insight from your content.

This lends itself to a few other categories listed here, such as motivation and education, and your story should provide both of these and more.

While it is great to showcase a skill you can do, for example, showing the journey of learning it and how you finally mastered it is much more compelling and can leave a much bigger effect on the audience.

Most influencers have overcome challenges and hardship in getting to where they are, so let your viewer know about this, as this will help them overcome challenges of their own.

An Agent of Change

Sports influencers can drive change and awareness on important issues, such as mental health, body positivity, and gender equality, by using their platforms to initiate meaningful conversations.

This is a side to being a sports influencer that is very important, as it can really open up a dialogue on pressing matters that are important to you.

As an influencer, people will look up to you and admire you, so use this feeling to speak to them on sensitive issues and provide your guidance on the matter.

Another way you can be an agent of change is through innovation.

Influencers often experiment with new training methods, equipment, and workout routines.

They introduce innovative approaches to fitness, helping their audience stay up-to-date with the latest trends.

An Ambassador

The final role in this list is that of an ambassador.

We’ve all seen sports stars promoting their new sportswear and this is because they are an ambassador for a brand.

What this means is they wear the gear as a way of advertising it, and this is a really powerful tool in sports marketing and beyond.

If your favourite sports star wears Adidas boots for example, you’re a lot more likely to want a pair for yourself.

You can also discuss what’s good about the brand’s products and showcase the positive features yourself.

If you’re a runner, and you’ve just completed a marathon in a great pair of trainers, let your followers know.

Most of these will also be runners so this could be a big help to them, and the brand who created the shoes.

Jamie Redknapp

Sports Influencers at Sport & Motion

Want to fulfil these roles as a sports influencer?

Then Sport & Motion can help. Our database has a wide range of talented athletes, including influencers, who can work with you to boost your exposure and make the most of your expertise and skillset.

The rise of sports influencers has been rapid, and now is the perfect time for you to begin the journey to becoming one.

Want to know more? Then get in touch with our team today.

gabriel jesus

How to Become a Sports Influencer

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It has never been easier to create content and broadcast it to the world than it is right now.

With the emergence of social media meaning new videos can be uploaded everyday to an infinite number of people, if you want to be seen and share your story, then now is the time.

Sports influencers have taken advantage of this new world, promoting themselves across many different mediums to a worldwide audience.

So, if you’re sat at home with a ball at your feet and a story to tell, how can you join this exciting group of emerging sports influencers?

Well, here at Sport & Motion, we have a huge database of talented individuals that includes many sports influencers, and we’ve compiled this list of seven tips to help you on your journey.

Let’s take a look.

new balance models

7 Tips for Becoming a Sports Influencer

Identify Your Passion

Every sports influencer first has to find their space.

When people are looking for someone to influence and inspire them, they often look in niches that they are interested in. Whether it’s darts or dancing, a viewer will relate much more if someone is showcasing high talent in their favourite sport.

If you wear yourself too thin and try to cover too many bases, you run the risk of never really excelling in any of them, so it’s always a good idea to determine your specific area of interest and really finetune your skills for this.

While a varied portfolio can be a good thing, growing your expertise in one field will make you a real leader in the game, and that is a great position to be in if you want to grow your following.

Showcase an Authentic Story

The word influencer is key to knowing what will help further your career.

You need to be able to influence and to do that, you need a great story.

This needs to be something that is engaging and empowering. It also needs to be authentic.

Whether you have faced serious setbacks and overcome them, or simply show the work you’ve put in to reach the level of talent you are at right now, there are many ways to really grab a viewer’s attention.

You want them to be able to see themselves in you and find encouragement from your story to achieve their own.

This is when you truly become more than just someone with great skills, but someone who can really influence people.

Work with Others

If you want to reach as many people as possible in a quick time, working with other people in your industry is a great way to get there.

Not only does it allow you to reach a wider audience, but it gives an insight into how they work and may help you perfect your craft.

From the equipment they use to the way they tell their story, influencers who have much more experience than you are always great to learn from.

This can also add another dimension to your videos and can lead to fun and exciting new topics for content.

The more you network, the more you will grow your list of contacts in the business, and this will only help as they share your content, promote you, and provide great advice as you make your way up your career ladder.

football sports talent

Offer Value to Viewers

Growing a following is essential to becoming a sports influencer.

The more people who view your work, the more chance it has of being shared and interacted with which will only help you promote your brand more.

The content you produce must provide some value to the viewer in order to get them to watch and be engaged with it.

This can come in many forms.

It could be as simple as sitting in a room and giving advice. This could be nutritional advice, exercise tips, or simply answers to questions viewers may have.

You could also teach skills and provide methods on how someone at home can master them. This can include tricks as well.

Through tips, tutorials, and insights, you will always leave a viewer fulfilled after watching one of your videos, and this can be a big help in growing your status as an influencer.

Work Across Multiple Platforms

The key to reaching the most people is to work across as many platforms as possible.

There are several social media outlets now on which you can post content, so spend some time delving into your audience and working out exactly where they are.

Of course, your outreach doesn’t always have to be digital.

You can head to sports events, play in competitions, and meet fans in other ways to add a personal touch to your interactions.

The more visible you are, the better. The key is to be seen, spread your name, and share your story, so take advantage of the abundance of ways there is to do this and never miss an opportunity to pick up a new fan.

Create Great Content

Everything stems from your content.

This is what people see first when they click on your profile, so you must make sure it is exciting and engaging.

A recent study found a user on mobile looks at a Facebook video for an average of 1.7 seconds.

That is not a lot of time to grab someone’s attention, so you must produce content that is eye-catching.

This lends itself back to the point about making something of value. If a viewer thinks they will gain something from your content, they will watch, so don’t waste precious seconds and get straight to it.

This content should showcase your passion and expertise in your chosen industry and should be done in many forms to attract many people.

This includes blog posts, videos, social media posts, and more. If you can educate, inspire, and entertain with each post, you’re on the right track.

Invest in Good Equipment

One thing that can make a huge difference in the life and work of an influencer is high-quality equipment.

From cameras to microphones, the right tools can increase the quality of your content tenfold.

If your videos look grainy, or the sound is muffled, you will lose a lot of viewers as it won’t look professional.

You need your videos to be crisp and clear, and through good lighting, sound, and visuals, you can achieve this straight away and blow your viewers away with every new video.

While this equipment may be expensive to begin with, it will certainly be a great investment as you grow your following. If it costs too much right now, keep an eye out for second-hand items which can be purchased for cheaper, or see if you can collaborate with other influencers and use their equipment.

wsl players

Sports Influencers at Sport & Motion

One final tip we would give is to join an agency.

Sport & Motion has a huge database of talented athletes which includes influencers. Our consultants work with them to get their careers on the right path, finding them great opportunities to grow and hone their skills.

Sounds like something you may be interested in? Then get in touch with our team and sign up today.

marcus rashford

How to Use Sports Stars for Your Marketing Campaign

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For many years, sports stars have been used in sports productions to help market new products.

From Usain Bolt advertising lightning-fast internet speeds, to Thierry Henry adding a bit of ‘va va voom’ to a car advert, these global figures make great additions to any advertising campaign.

Sports stars and influencers bring many things to an advert, including big followings and inspirational stories.

But how can you utilize them in your next production?

Well, here at Sport & Motion, we’ve worked with global stars from Anthony Joshua to Marcus Rashford to create some great marketing videos, and here’s a guide on how you can do the same.

Let’s take a look.

Anthony Joshua

The Power of Sports Influencers on Marketing

Sports influencers are the perfect figures to use to market any brand, and there are many reasons why.

Whether you are a sports brand, or any other type of business, having a recognisable sports star featuring in your story is a big help in attracting a wide audience base and catching a viewer’s attention.

And they aren’t the only benefits:

  • Targeted Audience – If you are selling something related to cricket, for example, there is a high chance the people interested in the product will also be interested in the stars of the sport. If you can feature these in your marketing, you are appealing directly to the audience you are hoping to target which is just what you want.
  • Credibility – Something that helps to sell a product is endorsements from experts in the field. This means if you can get a professional cyclist to advertise a new helmet and say it works really well, many people will trust what is being said much more than if it was just an ordinary member of the public.
  • An Emotional Connection – Sport is a highly emotional thing. Nike has a great advertisement that takes you straight to Tiger Woods going through many steps of his career, before winning his 15th major. Marketing like this can help to bring the exhilaration felt watching these events unfold back and create a real buzz around an advert.
  • Wide Reach – Sports stars have a huge global reach that encompasses much more than many brands. For famous figures in the world of basketball, football, and more, their fans and followers are in the millions. This means that if they feature in an advertisement, you already have a massive audience who will be interested which can really help in growing the reach of your company and product.
  • Better Engagement – The idea of marketing is to get people engaged. This can be tricky when you only have a twenty or thirty second timeslot. Using sports stars is a great way to immediately catch people’s attention and get them commenting, sharing, and liking the content, which is a great way to let it grow organically.

These are just a few ways sports influencers can boost your marketing, and if you’re now thinking of using one in your next campaign, here are eight ways you can do it.

8 Ways to Incorporate Sports Stars into Your Sports Production

Tell Their Story

If you can get a viewer engrossed in a story, then this is great for marketing. Not only will they feel the emotion throughout, but they will also remember the campaign and want to know more.

Stories are great ways of showing how a sports star has overcome adversity, achieved their goals, and forged their successful career.

If you can align this with your brand, you’re sure to capture many people’s attention.

We shot this advert with Son Heung-Min (and a sports body double) which showed a little bit of his transition to European football, and how through his skills he has shone to overcome any negativity and become a global star.

Showcase Their Skills

What many people want to see from sports influencers (check out our blog on the rise of sports influencers for extra reading) is some exceptional skills.

Many influencers may not be known on a global scale but will be well followed in their own field.

Take this advertisement we helped shoot for Toyota, in which a BMX freestyler captures the viewer straight away with some stunning skills.

In this case, the fluid motion of the bike is replicated in the car, which is what was used to really sell the product.

If you can show exceptional talent and use this to incorporate your brand into a powerful marketing message, then you’re sure to make a stunning video.

Even better if you can show them performing the skills using your product to help them.

Have Them Interact with the Public

Not all marketing campaigns have to tell a story.

Some can simply be a sports influencers getting out in the public and setting challenges.

They can compare their skills to the people they meet and allow the chosen few to be star features in the film as well.

This is a great way of making your brand feel fun, and creating something that feels really organic and natural.

We recently shot this video during the Leeds United vs Liverpool Premier League match, using a female freestyle football influencer to wander through the match-going fans setting challenges whilst incorporating the product, which makes for a really compelling watch.

This kind of approach works really well when it comes to putting videos out on Social Media channels such as Instagram and Tik Tok.

Place Them in the Heart of the Action

Not all action has to appear on the pitch.

You can also incorporate different stories that really get the heartrate rising, such as we did in this advertisement for the Barclay’s Women’s Super League.

We set the scene with a traditional photo shoot before everything burst into action with a frenzy of activity.

This was an exciting advert that not only had plenty of thrills, but also gave the sports stars a way to showcase their skill in a different way than expected.

If you want to really grab the attention of the viewer at home, then putting your stars in situations such as this which are outlandish and explosive is always a great way to do so.

Show a Different Side to Them

Many sports influencers are only ever seen in their kit taking part in sporting events.

This isn’t their whole life though, and if you can show a different side to them, such as we did in this advertisement for Nivea starring Ben Youngs, it creates a heartfelt and warming production.

By seamlessly skipping between him starring in an England rugby union shit, and also him at home playing with his children, we showed many different aspects to not just the sports star, but also the man.

This is a great way to get people to relate to your chosen influencer and be able to really see what they are like outside of the sport and what is important to them, which can be really appealing to a watching audience.

Set Them a Challenge

We’ve mentioned earlier about how a great video is made by an influencer setting the public a challenge, but what about doing it the other way around?

Sports influencers have mostly gotten to where they are through exceptional skill, so why not put this to the test.

Have a heavyweight boxer on a punching machine, or a long-distance runner trying to break records and showcase the action in your advertisement.

Alternatively, why not take them right out of their comfort zone and challenge them to something they don’t excel in.

This is a great way of creating something a little bit different and adding a touch of humour to your production, such as what we did with Jamie Redknapp when we advertised Rana.

Place the Viewer in Their Shoes

Some sports productions can feel like a really immersive experience.

If a video can pick you up from your couch and place you right in the middle of a sports scene, then this is sure to captivate you from the get-go.

We used stars from Manchester United to shoot this video for Adidas, which takes you straight into the heart of the dressing room before taking you out on the training pitch and showing you some action.

This is a great way of putting the viewer into the sports star’s shoes, and showing the exciting and sometimes brutal nature of the sports they excel in.

By doing this, your viewer can really appreciate the skills of the athlete and for a short while feel like they are the one stepping onto the hallowed turf.

Add Some Humour

Everyone likes to have a laugh, so why not use your sports star to add some humour to your advertisement?

There are many ways that you can do this, including really taking them out of their comfort zone, or getting them to overexaggerate the character traits they are well known for.

This is what we did with David Ginola, who is known for his good looks and footballing talent, and through him (plus our very own Colin Nell showcasing his football skills) we used his personality to really sell the brand and in this case the competition.

This is a great way of creating something memorable that may stand out among the other, more traditional sports productions.

Sports Production with Sport & Motion

If you would like to create stunning sports productions using amazing sports influencers, talent, choreography, and more, then Sport & Motion are here to help.

Our team can help pinpoint the perfect sports stars for your project, and even choreograph and direct the final piece to make sure it is just right for representing your brand.

Whether a short social media clip, or a long advertisement, we can help, so get in touch today to find out more.

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