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March 2023

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What Is a sports consultant

 535 428 Selina Ahmed
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If you’ve taken a look through the Sport & Motion website, you may have seen the phrase sports consultant used a lot.

But what does this phrase mean?

Well, in a nutshell, it means we are a team that stays on top of the current trends in sports and fitness, and we use this to help brands, athletes, entertainers, and more to find roles and productions that suits their needs and help to progress their careers.

There is high demand for sports consultants, and in this article, we’re going to show you why.

Let’s take a look.

What Does a Sports Consultant Do?

There are many different roles that a sports consultant can carry out.

These include:

  • Strategic Planning – When it comes to promoting a brand, there is much more that goes into it than just creating a production. Planning a strategy for a client is a key role of a sports consultant, and this includes conducting market research, identifying exciting opportunities by analysing new trends, and building a plan to really get the brand into the forefront of the public mind.
  • Management – When I say management, there are many different areas under this umbrella. It includes athlete management, which can involve contract negotiations and the seeking out of potential career opportunities. It can also mean sports event management, which involves co-ordinating logistics and ensuring everything runs smoothly.
  • Key Person Selection – When sports talent comes to us for guidance, there are often a few key roles they need help with. A good sports consultant should have access to a wide range of coaches, agents, and marketing executives who can work with a new athlete to promote themselves, make the most of their ability, and build a career in their chosen industry.
  • Marketing and Branding – Speaking of marketing, a sports consultancy team are able to handle many aspects of this themselves for clients that are individual athletes or big brands. From developing branding strategies, to creating marketing campaigns, whether they be on social media, advertisements, or in sports events.
  • Development Opportunities – Every client we have wants to grow in their career, and as a sports consultant, we are always looking for ways to help them do just that. We do this in various ways, including seeking out partnerships for business clients, or sponsorships for our individual athletes. We also help to seek out new revenue streams and develop marketing plans to really take your career to the next level.

There are many more roles that a sports consultant carries out, so if you want to know more, why not get in touch with our team today and we can talk you through exactly what we can do for you.

football sports talent

Sports Consultancy for Brands

A sports consultant can work with brands to help them maximise the potential of their sports-related initiatives.

Many sports and fitness brands recognise the value and power that their chosen sport fosters, and so working with a consultant they can unlock various ways of attracting audiences, building communities, and growing engagement.

Some things a sports consultant will do with a brand is help build a strategic plan that aligns with the overall goals and objectives.

A consultant will also look at the target audience, analyse market trends, and look at the competition to devise a plan of how to get the most attention from a campaign.

If deals and partnerships need to be negotiated, when putting on events or working with leagues, a consultant will also be on hand to offer advice and handle negotiations.

With the help of sports consultants, brands can make informed decision, execute successful marketing campaigns, and build a strong network, making it a great way of getting your business off the ground.

Sports Consultancy for Athletes

If you’re an athlete, you can also use a sports consultancy team.

A consultant will help you to navigate your professional career and achieve your goals on and off the field.

Building your personal brand can be tricky, with lots of competition out there, and that’s why a sports consultant can make such a difference.

Spotting potential opportunities such as media appearances and sponsorships, as well as handling contract negotiations is all part of the consultant’s remit.

But it’s not all financial.

A sports consultant will be like an advisor throughout your career, helping you to build a following, whether this be in social media or beyond.

Through building key relationships and starring in (or even creating) engaging content, you are sure to soon realise your goals, and a consultant will be by your side all the way, helping pick out great roles, and ensuring it is your name that gets put in front of the director or organiser.

sports models mma

Benefits of Working with a Sports Consultant

Working with a sports consultant comes with many benefits, including:

Expertise

A consultant will come with years of knowledge and experience in dealing with many situations across many different sports, and this can be invaluable when providing guidance and support throughout a client’s career.

Strategic Planning

When promoting a brand or an athlete, having a good strategy is everything. Using a consultant to help you plan a marketing strategy is always a good idea and will help ensure your goals, audience, and market are all taken into account.

Access to Networks

If you are a new brand or an unknown athlete, then you may struggle finding the right contacts to help get you through the door. Not with a sports consultant though, as they will come with an extensive network and be able to connect you with some opportunities that you wouldn’t of had access to before.

Negotiation Skills

Making sure you always get the right deal when negotiation with clients, sponsors, and brands is key to always making sure you are getting the most out of your work. A consultant will help here, advising on figures you should aim for and helping to negotiate tricky contract situations.

Grow Your Brand

Most people hire a sports consultant because they want to grow their brand, and there’s a good reason for that. They are experts in promoting a brand or athlete, and will provide you with all the hints, tips, and opportunities you need to get your name in front of your potential audience.

Keep Track of Your Finances

Some sports consultants will even keep an eye on the financial side for you, ensuring that any investments, or financial plans that you may have for the future are wise. This can be a big help to new athletes or brands that aren’t too financially savvy.

Keep Your Performance Levels Up

Not just off the field, but a sports consultant can also help boost your career on the field. Through advice and training, mentally and physically, a sports consultant will ensure you are always in the best shape and are prepared for what is needed for you to really make a mark in your chosen industry.

Sports Consultancy with Sport & Motion

If you are an athlete or brand and you would love to work with a sports consultant, then look no further than Sport & Motion.

We have over a decade of experience building campaigns and helping to grow athletes and brands and take them to the next level.

Want to know how we can help you?

Get in touch today.

man slamming ball down in sports choreography

7 Tips for Creating Great Sports Choreography

 953 518 Matthew Morris
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If you’ve been captivated by a sports film you’ve seen, or an advertisement you saw flash up on your television or your social media, then you have fallen for the power of sports choreography.

Sports choreography is the science behind taking athletes and performers and providing them with the platform to really put on a show.

This can be on a stage or behind a camera, but the final result has to be captivating, entertaining, and inspiring.

So, how can you make great choreography? And what effect does it have?

Let’s take a look.

The Effects of Good Sports Choreography

Good sports choreography can have a positive effect on the athletes performing the choreography, the audience watching the performance, and the company who are using the production to boost their brand.

Some key effects are:

  • Improved Skillset – Asking an athlete to perform many different moves and tricks that they wouldn’t often perform on their own is a great way of boosting their talent and skillset. Not only that, but it can help increase other characteristics such as teamwork, instruction taking, and athleticism.
  • Engaging an Audience – The point of a sports production is to leave a lasting impression on the audience and make sure they don’t forget the brand in question. By using great sports choreography, you can take the watching audience on a journey and really make them feel like they are right there watching some great sports talent.
  • Brand Recognition – If the audience are remembering the sports production, then they will also remember the brand. An advertisement or film that lives long the memory is exactly what the brand wants, and if the choreography can help to persuade the audience to go out and buy one of the brand’s products, then it has done exactly what was asked.

7 Sports Choreography Tips

So, now you know exactly what good sports choreography can do, here are seven tips on how you can achieve it.

1. Know the Sport

In order to create compelling and realistic sports choreography, it is important that you have a good idea of the sport you are portraying.

This includes knowing the rules of the sport, the movements that are involved, and some techniques and skills that unique to the sport that can be used to wow an audience.

The visual aspects of the production must be realistic, and the audience must think they are watching a real star of the sport in action, so making sure the form and methods on show are right for the sport in question is key to a believable and compelling production.

When we worked with Anthony Joshua (and a sports body double) for this Under Armour campaign, it was vital the action looked just like it would if it was a professional at the highest level, such as Joshua himself, so we had to make the elements with the body double true to life, and this involved really focusing on the sport.

2. Focus on Storytelling

What all good sports productions need is a good story.

This is something that will inspire the watching audience and make them want to go out and emulate the athlete or sports influencer who starred in the advertisement or film.

Think about the narrative or emotion you would like to convey through the performance, and design the choreography accordingly.

Try and think of what will captivate the audience and what they can relate to, whether it’s an underdog story, or the story of an up-and-coming athlete, or someone at the top of their game.

If the viewer can put themselves in the story and feel the emotion that is being portrayed, you’re sure to leave a lasting impression.

Take a look the work we did with Son Heung-Min for Tiger Beer where we provided a story to really make the production come to life.

3. Work with the Athletes

A good sports choreographer will know that while they are an expert in planning and putting on a show, they also need to listen to the athletes as well to really know how to make the most out of their skills.

The athletes who you are asking to perform the choreography will know their bodies and abilities best, so don’t be afraid to collaborate with them to highlight their strengths and help them to perform at their best.

This can also help to create a more authentic and engaging performance and may also allow some unique skills held by the athlete to be put on show that you may not have known of otherwise.

This advertisement we helped create for Sign in App shows highly talented individuals showcasing some serious skills, so by letting them have some direction and show us what they’ve got, the production really benefited.

4. Use Music to your Advantage

The right music can change the whole feel of a sports production.

Consider the tempo, rhythm, and mood of the audio that is accompanying your sports choreography as this will have a big effect on how the finished product comes across to an audience.

Think of the emotion that you want to portray with your choreography and choose your music wisely as the wrong type may completely change the feel of it all.

Also, when planning your choreography, think of musical cues and crescendos and how you can use these best to really maximise the story you are telling.

For example, look at how we used music to build tension and burst into lifte when the action begins in this Kick it Out Campaign video.

5. Keep the Audience in Mind

One thing that you must always remember is what the audience is going to see.

Whether you are putting on a sports event, or filming a short video, you must always focus on how it is coming across the to the public on the outside.

Make sure your choreography is allowing the athletes on stage or screen to really put on a show, and that it is tailored to the audience in question.

For example, if you are providing choreography to advertise rugby boots for adults, the final product will be much different compared to if you were advertising children’s products.

Knowing your audience is key to creating choreography that will really capture their attention, so never forget about them.

For example, when we created this campaign for Paypal, we had a certain age of user in mind, and we used this to create a production tailored for them.

6. Incorporate Creative Elements

There are many different creative elements that you can incorporate into your sports choreography, especially when making a video or film.

For example, why not use green screen like we did in this Bet365 advertisement. There is a world of technology and special features that you can use to really wow an audience, so don’t be afraid to build your choreography with these in mind.

Everything from props to lighting can have a huge effect on the production you make, so always assess the setting and make sure you are really making the most of the surrounding and any additional features that are available.

7. Don’t Forget the Power of Practising

And the final point, is always remember to rehearse.

Especially if you are performing live at an event, but still vital when behind a camera, working with your athletes to really finetune the choreography is key to creating the best final product that you can.

This is the period where you can check that your athletes are comfortable with the roles and actions you are asking to perform, and also pick up any flaws in your choreography that can be ironed it before the cameras start to roll.

Creating a production such as this one we made for the Barclay’s Women’s Super League incorporates many different sequences, and therefore had to be rehearsed to make sure when it began, everyone had a good idea of what they needed to do, and where they needed to be.

Sports Choreography with Sport & Motion

Are you a brand looking for a stunning sports production with expert choreography to help promote your brand?

Then why not get in touch with Sport & Motion today.

We have years of experience across many different sports and industries in creating stunning shows that are sure to captivate an audience.

We look forward to hearing from you.

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