Sports Talent

athlete about to run a race

Key Things a Sports Consultancy Agency Looks for in Athletes

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In the dynamic and highly competitive world of sports, sports consultancies play a pivotal role in shaping the careers of athletes.

Here at Sport & Motion, we have seen a wide range of talented individuals enter our database and make great strides forward in their careers.

Of course, our team do their part in this, providing advice and great opportunities, but the athlete is also integral to their own success.

When picking an individual, there are certain characteristics we look for that show us this person is destined for greatness, and in this blog, we’re going to run through seven of them.

Let’s take a look.

BMX freestyler at sports event

Exceptional Athletic Ability

First and foremost, an athlete must possess outstanding skills in their respective sport.

This includes physical attributes like strength, speed, and endurance, as well as technical skills specific to their chosen field.

However, raw talent alone isn’t enough.

Consultancies also look for athletes who demonstrate a commitment to constantly improving their abilities through training and practice.

Being great at a sport comes in many different forms. For example, a runner may be able to run a great time in the 100 metres, and another may be a great endurance runner.

Finding your niche and honing your skills is the ideal way to create a space for you in the market, and a consultancy will surely be glad to take you on.

Strong Work Ethic and Discipline

The path to becoming a successful athlete is paved with hard work and discipline.

Sports consultancies value individuals who show dedication to their craft, are willing to put in the hours of training, and can maintain discipline in their lifestyle.

This also includes the ability to recover from setbacks and continue striving for improvement.

We want to take on someone who will be with us for the long haul. We don’t need every athlete in our database to be the final package just yet, but we need to be ready to believe they will get there, and having a great attitude is integral to that.

This mental fortitude is also great at influencing younger fans watching on, and you’re sure to bring people around to your way of thinking the more people see you and notice your resilience and self-belief.

Mental Toughness and Resilience

Sports are as much a mental game as a physical one.

Athletes who can maintain focus, handle pressure, and bounce back from setbacks are highly sought after.

Mental toughness is a key attribute that consultancies assess, as it often determines how an athlete performs in critical, high-stress situations.

Sometimes there may be an instance where an athlete doesn’t get picked for a big production or doesn’t manage to hit their goals.

This is a setback, but what matters is how you bounce back from this, and make sure the next time an opportunity comes around, you’re in a better position to take it.

Teamwork Qualities

While individual talent is important, sports are often about teamwork.

Even in individual sports, the ability to work well with coaches, trainers, and support staff is crucial.

Here at Sport & Motion, we often send out talented clients to great jobs in productions and events.

We need to know that the athlete is going to respond well to the advice given by directors, choreographers, and more, whilst on set and that they will always represent our brand in the best possible way.

Marketability

In the modern era of sports, an athlete’s marketability is almost as important as their athletic performance.

Sports consultancies look for individuals who can serve as brand ambassadors. This includes having a marketable personality, a clean public image, and the ability to connect with fans and the media.

We want someone who is approachable and friendly, and that can always delight an audience with their skills and build their brand.

This kind of personality radiates through a camera and can be felt by anyone watching their work, so this is a key aspect of growing your brand and making a name for yourself in this industry.

This is also a big benefit when it comes to building sponsorships and partnerships which can be a big boost to an athlete in their career.

Adaptability and Learning Agility

The ability to adapt to different roles is crucial.

Consultancies look for athletes who are quick learners and are open to feedback and new ideas.

You may be a freestyler who loves putting on a show at big events, but maybe you’re asked to star in a production doing something different

This adaptability extends far beyond just performing, encompassing the ability to adjust to different cultures and environments, especially in international projects.

Good Physical Fitness

Long-term health and fitness are key considerations.

Athletes must maintain peak physical condition and show a proactive approach to preventing injuries.

If this can be maintained properly, there is no reason an athlete’s career shouldn’t go from strength to strength, constantly evolving and growing until they’re a household name.

Without constant work on physical levels, the work can become harder, especially as an athlete gets older, so this is a key consideration.

sports models mma

Sport & Motion

In conclusion, while natural talent is a significant factor, it’s the combination of physical prowess, mental strength, discipline, teamwork, marketability, adaptability, and health that makes an athlete truly stand out.

Sports consultancies are on the lookout for these multi-dimensional athletes who can excel in the competitive world of sports while being exemplary figures in all aspects of their lives.

For aspiring athletes, understanding these aspects and working on them can be key to catching the eye of a top sports consultancy.

And if you think that sounds like you then why not get in touch with our team today? We can discuss the next steps with you. And if you think you’re already at the level to take on some roles and think we may be the right sports consultancy agency for you, head on straight over to our application portal to join our database.

A Guide to Navigating Sports Sponsorships and Partnerships

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In the fast-paced world of sports, sponsorships and partnerships play a pivotal role in shaping the success of athletes, teams, and events.

There can be talented individuals working with brands to promote their gear, or sports productions being commissioned by huge brands.

At Sport and Motion, we understand the complexities and nuances involved in these collaborations and have worked with global names like Under Armour, Nike, and Adidas in the past.

Our experience in the industry has equipped us with insights that we believe are crucial for navigating sports sponsorships and partnerships effectively, and we want to share them with you today in this guide.

Let’s take a look.

The Sports Sponsorship Landscape

The first step in navigating sports sponsorships is understanding the landscape.

The sports industry offers a diverse range of sponsorship opportunities, from individual athlete endorsements to large-scale event partnerships.

It’s essential for any sports talent to identify the right fit for their brand or entity, aligning their values and goals with those of their sponsorship partner.

This is key to continuing along your brand journey and creating a story and persona that fits your ethos.

A good sponsorship can be the making of an individual or sports event, and the benefits should be shared between both parties.

The Benefits of Sports Sponsorships and Partnerships

There are many benefits to working with big brands in the world of sports, including:

Financial Support

Sponsorships often provide financial backing, which can be crucial for covering individual expenses such as travel and training costs, as well as helping to improve the quality of events and productions.

Broader Reach and Exposure

Being associated with a brand can increase visibility and recognition for an individual or an event.

It can really open the door in terms of promotion and help attract a wider audience through brand marketing as well as your own.

It can also help to enhance credibility, and when people see your name or event tied in with a big brand, it is a great first impression.

Access to Resources and Equipment

If you are a talented individual, a sponsorship can be your key to getting some great equipment.

This is often provided for free as long as you wear it and promote the brand you are sponsored by, which can be a big help when starting out your career.

Shared Expertise and Networking

Partnerships allow for the sharing of expertise, knowledge, and best practices which can significantly improve the planning and execution of the event.

For an individual, it can also be a great way of networking and meeting influential people in their chosen field.

Motivation and Morale Boost

If you have spent hours planning an event, or years working on your personal skillset to become a leader in your chosen sport, knowing a big brand believes in you enough to work with you can provide a huge boost to your morale and self-belief.

football sports talent

The Power of Mutual Benefits

The core of successful sponsorships and partnerships lies in mutual benefit.

At Sport and Motion, we emphasise the importance of creating relationships where both parties gain value.

This could be through brand exposure, community engagement, or shared resources.

Understanding and respecting each partner’s objectives is key to a fruitful relationship, and this kind of bond is vital for a long-lasting relationship between brands and individuals.

How to Negotiate and Structure Sports Sponsorship Deals

Effective negotiation and deal structuring are critical.

This involves clear communication, understanding legal implications, and ensuring that agreements are fair and transparent.

Our expertise lies in crafting deals that not only meet our client’s immediate needs but also consider long-term implications and potential growth.

Some things we always consider are:

  • Opportunities – We will always start by identifying brands or companies whose values and target audience align with your sport or event and build a list of potential sponsors and partners that we can discuss before choosing the perfect one.
  • The Need of the Sponsor – We get to know the sponsor and what they want to achieve, whether it’s brand exposure, community engagement, or another goal. We use these needs to plan the next steps and ensure a long-lasting relationship is feasible.
  • The Benefits – Whether for an event or individual, we get a good grasp of what each sponsor and partner can provide, weighing up the benefits before advising you on the best decision.
  • Flexibility – Negotiation is a key part of this process, and we love working with sponsors who can be flexible to the desires of the individual and event in question. Our team of experts have negotiated many contracts and always looks to achieve the best deal for both parties.
  • Clarity – Once terms are agreed upon, ensure all details are clearly outlined in a contract, including payment terms, duration, deliverables, and any other obligations. Clarity and transparency are key to avoiding any issues further down the line.

These are just a handful of some of the things to consider, and that is why it is so important to work with a sports consultant who can provide tailored advice to get an individual or event the best sponsors and partners for them.

Staying Ahead of the Game

In today’s digital age, leveraging online platforms for sponsorships and partnerships is non-negotiable.

Social media and various other media outlets offer unparalleled reach and engagement opportunities.

We help our clients optimise their digital strategy, ensuring that their sponsorships and partnerships are effectively showcased across various online channels.

The sports sponsorship landscape is ever-evolving.

Staying ahead of industry trends and adapting strategies accordingly is crucial.

We keep our finger on the pulse of the latest developments, from emerging sports technologies to shifting consumer behaviours, to ensure our clients’ sponsorships and partnerships are current and impactful.

Understanding the Impact of Sports Sponsorships and Partnerships

Evaluating the impact of sponsorships and partnerships is crucial for ongoing success.

There are many ways of working out if the relationship is beneficial, and a good place to start is by setting out KPIs to assess how much exposure and engagement you and your event are getting from this partnership.

At Sport and Motion, we use data-driven approaches to assess the effectiveness of each partnership, ensuring our clients get the best value.

From measuring the ROI of the sponsorships to comparing results against industry benchmarks, we make everything as clear as possible to provide a transparent and honest evaluation of the sponsorship deal in place.

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Sports Consultancy with Sport and Motion

Navigating sports sponsorships and partnerships requires a blend of strategic thinking, industry knowledge, and adaptability.

 At Sport and Motion, we pride ourselves on guiding our clients through this complex landscape, ensuring that each partnership is not just a transaction, but a stepping stone to greater success in the sports world.

We also organise events and love bringing partners on board to make each show that extra bit more special.

Want to know more? Or if you would like to join our database of talented individuals, then get in touch today.

kai havertz case study

How to Ensure a Smooth Production when Working with Famous Sports Stars

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Working with sports stars for advertising shoots can be an exciting yet challenging experience.

Here at Sport & Motion, we love working with global names, such as Anthony Joshua, Kai Havertz, and captains of WSL teams.

These athletes often have a large following and can bring significant attention to the brand we are working with. Working with these talented athletes is always a thrill, and seeing their skills up close is a great part of the work we do.

However, there are challenges, and in this guide, we’re going to delve into the best way to work with famous sports stars and influencers, and how to make the best sports production with them in a lead role.

Let’s take a look.

Pre-Production Planning

One of the most important times in this whole process, is before filming of the production begins. There are many things to consider at this time, including:

Research the Athlete

The first step is to get to know everything you can about the athlete in question.

Start at the beginning, learning about the start of their journey and how they forged their career.

Think about their career highlights, interviews they have done, and the persona they portray as this can all be used to add to the production.

You should try to tailor the shoot to better fit their persona and public roles or it may be confusing to viewers.

Clear Communication

Make sure you have a clear line of communication with the athlete’s management team.

Discuss schedules, expectations, and any specific requirements the athlete may have. We mentioned earlier that many influencers and athletes have extremely busy schedules, so try and be as transparent and communicative as possible to ensure it all goes smoothly.

Establishing a single point of contact early on and using tools like project management software and shared calendars can really help here.

Script and Storyboard

Prepare a detailed script and storyboard. This should include all dialogue and actions throughout the production, with an emphasis on what is expected of the sports star.

Share these with the athlete and their team for approval before the production begins so you know that they have a clear idea of what is coming and there will be no unexpected issues.

Sending these weeks in advance is always a good idea so any concerns can be ironed out before filming begins.

Location and Logistics

You should always start with a few locations in mind before filtering down to the perfect spot.

There are a few factors to consider when selecting this.

It is important that the location you choose is aesthetically pleasing and relevant to the advertisement. This way you will be able to set the scene and create a believable story.

You should also choose a location that is convenient for the athlete and ensure all logistics are sorted well in advance.

Finally, find somewhere you are allowed to film, and ensure all required permits are granted and that the amenities are in place to make sure the filming can run smoothly (this includes changing rooms, toilets etc.)

Legalities

Make sure to have all contracts, including image rights and NDAs, signed before the shoot.

You should use lawyers to ensure that everything is being signed off correctly and there is nothing that could cause any issues.

Other things to consider are termination fees, compensation figures and image rights.

The more famous and established the athletes, the more legal formalities there may be so make sure you have a professional make sure everything is as should be before the production begins.

During the Shoot

Punctuality

Athletes have tight schedules. This means that the time slot they have assigned to film the production is often set in stone, and there isn’t much wiggle room on either side.

It is always a good idea to make sure everything is set up before they arrive so you can make the most of their time.

Run a few test shots to ensure all equipment is working correctly, as the last thing you need is a sports star on a tight schedule and faulty equipment that is slowing down the shoot.

Briefing

Brief the athlete on the shoot’s flow, what you expect from them, and how they can prepare.

The best time they do this is when they arrive, as this will give them enough time to plan how they can best spend their time preparing for and filming the shoot.

This is also a great time to provide answers to any questions that the athlete may have and make sure they are happy with everything that is in place.

Flexibility

Be prepared to adapt.

Athletes are not professional actors, so you may need to adjust your approach and techniques used to get the best performance.

If something isn’t working, then make sure you have a plan B (and even a plan C) waiting in the wings that is ready to go.

This way, you won’t waste any time on the day of production trying to come up with new ideas.

You may also find that the athletes themselves have some ideas. They know their skills better than anyone else, so make sure you adapt to this and incorporate some new scenes or shots accordingly.

Respect Their Limits

Don’t ask them to do anything that might risk injury or fatigue, especially if they are in-season.

At the briefing when the athlete arrives, you should consult them on all aspects of the shoot, and this includes anything which they may be uncomfortable with.

This is a good time to do this as it gives you plenty of time to adapt.

Some athletes may not be allowed certain things due to the risk of injury, and they may have orders from their clubs and sponsors to hold back, so be aware of this and plan the shoot accordingly.

Capture Extra Content

What happens when a professional footballer is waiting between shots and there is a ball at their feet?

Chances are they will play with it, taking shots at goal or practising skills.

 If time allows, capture this additional footage or photos as it can be used for social media or future campaigns.

Some of these shots may even make their way into the final production, so try and never miss a beat.

Post-Production

Review

Share the initial edits with the athlete and their team for feedback.

Most established influencers will have a brand image, so you must share the content with them to ensure it aligns with this.

You should also consider the brands they represent here, especially the one for whom the production has been created, as this is also a representation of them.

If there are any issues here, be prepared and adapt (this is when having additional shots can come in handy as you may need some replacements).

Final Edits

Make any necessary changes and prepare the final version of the advertisement.

Take on board any feedback you have received from the athlete and other professionals when making these edits, as this can lead to some real improvements in the final production.

Before finalising, ensure all stakeholders have seen the advertisement and are happy with the content.

Payment

Ensure that all payments are processed as per the contract.

These payments should always be transparent and well-documented. In most cases, you may have paid an initial deposit to secure the sports star for the duration of the shoot, so make sure your figures add up and that the right amount is paid to the relevant parties.

Launch

Coordinate with the athlete for a joint social media push when the advertisement goes live.

Many established sports stars will come with a big following, and they will be influencers in their own right.

This opens up your sports advertisement to a whole new audience and new ways of marketing, and if you can time the release to synchronise with the athlete posting the production, then this is sure to have a big effect and really help it pick up traction.

Say Thank You

A small token of appreciation or a thank-you note can go a long way in maintaining a good relationship for future collaborations.

Send a personalised thank you note or a small gift as a token of your appreciation for the hard work the sports star put into the shoot.

If you worked closely with specific members of their teams, such as agents and personal assistants, it can also be nice to send them a thank-you gift, and this can lead to another valuable relationship.

Sport & Motion

Working with sports stars can be a win-win situation when done correctly. Some historic work has been done in this field to create stunning and emotive advertisements.

Here at Sport & Motion, we love working with global sports stars and have worked with huge influencers such as Son Heung-Min, Jamie Redknapp, and the Philippines basketball team.

If you have a production in mind, need help bringing an idea to life, or if you are a sports star looking to grow your brand and start your career, we can help you.

Get in touch with our team today to know more.

man spinning ball for kick it out campaign

Personal Branding for Sports Professionals: Standing Out in a Competitive Field

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Have you ever wondered why some sports influencers seem to be everywhere while others seem to get much less exposure?

While there are many reasons this may be the case, one common one is a lack of personal branding.

In today’s hyper-competitive sports landscape, being a top-notch athlete isn’t always enough.

You need to be a brand and a personality that people can connect with and root for.

Personal branding isn’t just about self-promotion; it’s about creating a unique identity that sets you apart from the crowd.

It’s what turns sports talent into icons and legends.

So, if you’re looking to elevate your game both on and off the field, you’re in the right place, as the team at Sport & Motion has created this guide just for you.

Let’s take a look.

The Importance of Personal Branding in Sports

Let’s get real for a second. Sports is a tough industry to forge a career in.

You’re competing against hundreds, if not thousands, of athletes which can make it really hard to stand out and get noticed.

So, how do you rise above the noise and make sure fans, sponsors, consultants, and even scouts take notice?

The answer is personal branding.

Think of your personal brand as your own personal cheerleader. It’s what makes people sit up and pay attention when you walk into your chosen area of battle.

A strong personal brand can be your ticket to better sponsorship deals, more auditions and roles in great sports productions, and a deeper connection with your fans.

A well-crafted personal brand also gives you a sense of control over your public image.

You get to decide how people perceive you, rather than leaving it to chance or the whims of the media.

In a nutshell, your personal brand is your career’s best friend.

So, why wouldn’t you invest in it?

football freestyler

Key Elements of a Strong Personal Brand

I know what you’re thinking. You want to grow and build your personal brand, but where do you start?

Well, don’t worry as we’ve got you covered.

Here are the building blocks you’ll need to kickstart your personal brand:

Authenticity

First things first, be yourself.

People can spot a fake from a mile away. Authenticity is what makes your brand relatable and trustworthy.

So, whether you’re the funny guy, the underdog, or the wise veteran, embrace it and use it to influence people.

Your uniqueness is your strength.

Consistency

Imagine if McDonald’s suddenly started selling sushi. Weird, right?

Consistency is key in branding.

From your social media posts to interviews, make sure there’s a common thread that ties everything together.

This helps people instantly recognise and remember you.

Value Proposition

What sets you apart from the rest?

Maybe you’re a cricket player with a knack for hitting big sixes, or perhaps you’re a football player with incredible defensive skills.

Identify what you bring to the table and make it the cornerstone of your brand.

Online Presence

In today’s digital age, if you’re not online, you’re already at a disadvantage when it comes to building an audience and growing your brand.

Your online presence is your brand’s shopfront.

Make sure it’s inviting, informative, and a true reflection of who you are.

Social media platforms are your best friends here; use them wisely.

These are a handful of key elements of a good personal brand, and if you think you have what it takes to really get started, then follow these simple steps to ensure you set off on the right path and stay on it.

Getting Started on Your Branding Journey

Building a personal brand might seem daunting, but the challenge is a key part of growing your personality and character.

There is a lot to cover though, so let’s break it down into manageable steps:

Step 1: Identify Your Unique Selling Points (USPs)

First off, grab a pen and paper (or open a new doc on your computer) and jot down what makes you special.

Are you a tennis player with a killer serve?

A football player with unmatched speed?

Whatever it is, write it down.

These are your USPs, and they’ll be the backbone of your brand.

Step 2: Create High-Quality Content

Content is King when it comes to building a persona and brand.

Start a blog, launch a YouTube channel, or simply be more active on social media.

Share tips, behind-the-scenes looks, or even day-in-the-life videos.

The goal is to provide value to your audience while showcasing your personality and skills.

Step 3: Engage with Your Audience

Posting content is great, but engagement is where the magic happens.

Respond to comments, ask for feedback, and don’t be afraid to jump into relevant conversations online.

The more you interact, the more people will feel connected to you and your brand.

Step 4: Leverage Social Media

You don’t have to be on every platform but pick 2-3 where your audience hangs out the most.

Use these platforms to share updates, celebrate wins, and even show some love to your fans.

Remember, social media is a two-way street.

How Sport & Motion can Help

Personal branding is not a one-time effort; it’s an ongoing process that requires attention, consistency, and a whole lot of passion.

Now, you may be wondering if there is professional help which can guide you along your career ladder. That’s where we come in.

Based in London, we’re a sports consultancy company that offers a database of sports talent, stunning choreography for exciting sports productions, and can even help organise sports events.

Whether you need to find the right sports talent, create visually impressive and impactful content, or even get assistance with script writing and storyboards, we’ve got you covered.

Our expertise can add that extra layer of authenticity and realism to your brand, making you not just an athlete but a brand that resonates with people.

So, what are you waiting for? Get in touch today and let us help your personal brand grow.

young athlete for kick it out campaign

How Young Sports Talent Can Benefit from Joining a Sports Consultant & Casting Agency

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A sports consultancy agency is a great place for talented athletes to forge their career.

Through networking, coaching, and getting access to plenty of opportunities, skilled sports talent can begin to make the most of their athletic ability.

When it comes to young talent, being part of a sports consultancy and casting team also has many benefits.

This is a great place for skills to be honed and talent to be nurtured, and here at Sport & Motion, we love nothing more than seeing some of our younger talents grow and make the most of their potential.

In this guide, we want to let you know how being part of a team like this can help youth sports talent, so let’s take a look.

sports talent dunking basketball

Becoming a Young Sports Talent

Sports talent can be built at any age.

Whether you’re 50 or 15 (all under 16s must have written permission from a legal guardian to join our database), it’s never too late to get your head down and learn your craft.

Becoming a young sports talent requires determination and a real passion for your chosen sport.

This is a great time to learn not just what goes into becoming highly skilled, but also the mental aspect of a career in this industry.

If you are a young sports talent, then spend some time really working out what you want to do and how you want to get there.

If you would love to star on the stage and screen, then maybe Sport & Motion is the place for you.

Identifying Youth Sports Talent

Scouts are always on the lookout for the next big thing in sports.

Whether it is for professional teams, or to join a sports casting agency, looking for youth sports talent contains many different aspects.

Knowing what to look for is what makes consultants stand out, as they can quickly assess not just the physical attributes of a player, but also the mental side of things.

To make it in this industry, as we’ve mentioned, can be tough, and therefore it takes someone who is ready for the challenge to really forge ahead in their career.

Our consultants will use data and coach recommendations, as well as spend a while observing the talent. We look at social media platforms, stills, performances, and more to evaluate and pinpoint who has got what it takes to really make a name for themselves.

team of women for kick it out campaign

How Youth Sports Talent can Benefit from a Casting & Consultant Agency

Access to Professional Coaching

A sports consultant will provide great access to coaches and training that will help to further any athlete’s career.

If you’re a youth sports talent whose skills need a bit of finetuning, there will be experienced coaches who can ensure you do everything you can to reach your true potential.

This is more than just learning the sport, and may also contain training in discipline, teamwork, and resilience. These lessons can be just as important as time spent on the field and can really set an athlete up for a future in this sport.

Opportunity Exposure

One thing a sports casting agency specialises in is finding great roles for sports talent to fulfill.

They have the ability to open up many doors through their connections that may not have been achievable beforehand.

Whether it is tournaments and showcases with a live audience, or social media content and advertisements, if the role is just right for you, then a sports consultant can get your name in front of the director.

This is a great way to help kickstart your portfolio as well as build up your experience and knowledge of the industry.

Confidence Building

For many young sports stars, it can be tough to have the confidence to get in front of a camera or step onto a stage.

This can lead to stepping away from opportunities, but with a sports casting agency helping you, your confidence and resilience will grow, and you will soon be relishing these opportunities when they come around.

Through getting recognition for your work, being validated in your decisions, and gaining support from your fellow athletes and consultants, you won’t just grow as a sporting talent, but also as a person.

There may be challenges and setbacks along the way, but with the help of the people around you these will be overcome and in the long run, will only make you stronger and more resilient.

Balancing Education

For young athletes who are exceptional at a certain sport, education may sometimes fall by the wayside.

With a sports consultant though, this won’t be forgotten.

Many agencies will have a deep understanding of the importance of education and will work closely with athletes, their families, and educational institutions to ensure you are a well-rounded individual.

This is a vital part of building your character and cannot be understated.

It can feel tricky to balance both your sporting aspirations and your education, but your chosen consultant will be able to provide guidance on just that topic.

Growing a Love for Sport

Finally, the last thing a sports consultant would want you to do is fall out of love with sports.

While it can be a strange transition when your hobby becomes a business, this is made easier by having a sports casting agency looking over you.

They will ensure you are in an environment where you always feel encouraged and motivated to keep pushing forward and never grow tired of what you do.

The best sports talent showcase their love for their chosen sport throughout their work, and by helping your love for yours develop, we believe you will continue to become even better at what you do.

girls being filmed for sports production

Sports Consultancy & Casting from Sport & Motion

If you would like to become part of our database, no matter your age, then why not apply now.

We have over 750 talented and diverse individuals as part of our family, and you could be next, so get in touch today if you would like to know more.

We look forward to hearing from you.

marcus rashford

How to Use Sports Stars for Your Marketing Campaign

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For many years, sports stars have been used in sports productions to help market new products.

From Usain Bolt advertising lightning-fast internet speeds, to Thierry Henry adding a bit of ‘va va voom’ to a car advert, these global figures make great additions to any advertising campaign.

Sports stars and influencers bring many things to an advert, including big followings and inspirational stories.

But how can you utilize them in your next production?

Well, here at Sport & Motion, we’ve worked with global stars from Anthony Joshua to Marcus Rashford to create some great marketing videos, and here’s a guide on how you can do the same.

Let’s take a look.

Anthony Joshua

The Power of Sports Influencers on Marketing

Sports influencers are the perfect figures to use to market any brand, and there are many reasons why.

Whether you are a sports brand, or any other type of business, having a recognisable sports star featuring in your story is a big help in attracting a wide audience base and catching a viewer’s attention.

And they aren’t the only benefits:

  • Targeted Audience – If you are selling something related to cricket, for example, there is a high chance the people interested in the product will also be interested in the stars of the sport. If you can feature these in your marketing, you are appealing directly to the audience you are hoping to target which is just what you want.
  • Credibility – Something that helps to sell a product is endorsements from experts in the field. This means if you can get a professional cyclist to advertise a new helmet and say it works really well, many people will trust what is being said much more than if it was just an ordinary member of the public.
  • An Emotional Connection – Sport is a highly emotional thing. Nike has a great advertisement that takes you straight to Tiger Woods going through many steps of his career, before winning his 15th major. Marketing like this can help to bring the exhilaration felt watching these events unfold back and create a real buzz around an advert.
  • Wide Reach – Sports stars have a huge global reach that encompasses much more than many brands. For famous figures in the world of basketball, football, and more, their fans and followers are in the millions. This means that if they feature in an advertisement, you already have a massive audience who will be interested which can really help in growing the reach of your company and product.
  • Better Engagement – The idea of marketing is to get people engaged. This can be tricky when you only have a twenty or thirty second timeslot. Using sports stars is a great way to immediately catch people’s attention and get them commenting, sharing, and liking the content, which is a great way to let it grow organically.

These are just a few ways sports influencers can boost your marketing, and if you’re now thinking of using one in your next campaign, here are eight ways you can do it.

8 Ways to Incorporate Sports Stars into Your Sports Production

Tell Their Story

If you can get a viewer engrossed in a story, then this is great for marketing. Not only will they feel the emotion throughout, but they will also remember the campaign and want to know more.

Stories are great ways of showing how a sports star has overcome adversity, achieved their goals, and forged their successful career.

If you can align this with your brand, you’re sure to capture many people’s attention.

We shot this advert with Son Heung-Min (and a sports body double) which showed a little bit of his transition to European football, and how through his skills he has shone to overcome any negativity and become a global star.

Showcase Their Skills

What many people want to see from sports influencers (check out our blog on the rise of sports influencers for extra reading) is some exceptional skills.

Many influencers may not be known on a global scale but will be well followed in their own field.

Take this advertisement we helped shoot for Toyota, in which a BMX freestyler captures the viewer straight away with some stunning skills.

In this case, the fluid motion of the bike is replicated in the car, which is what was used to really sell the product.

If you can show exceptional talent and use this to incorporate your brand into a powerful marketing message, then you’re sure to make a stunning video.

Even better if you can show them performing the skills using your product to help them.

Have Them Interact with the Public

Not all marketing campaigns have to tell a story.

Some can simply be a sports influencers getting out in the public and setting challenges.

They can compare their skills to the people they meet and allow the chosen few to be star features in the film as well.

This is a great way of making your brand feel fun, and creating something that feels really organic and natural.

We recently shot this video during the Leeds United vs Liverpool Premier League match, using a female freestyle football influencer to wander through the match-going fans setting challenges whilst incorporating the product, which makes for a really compelling watch.

This kind of approach works really well when it comes to putting videos out on Social Media channels such as Instagram and Tik Tok.

Place Them in the Heart of the Action

Not all action has to appear on the pitch.

You can also incorporate different stories that really get the heartrate rising, such as we did in this advertisement for the Barclay’s Women’s Super League.

We set the scene with a traditional photo shoot before everything burst into action with a frenzy of activity.

This was an exciting advert that not only had plenty of thrills, but also gave the sports stars a way to showcase their skill in a different way than expected.

If you want to really grab the attention of the viewer at home, then putting your stars in situations such as this which are outlandish and explosive is always a great way to do so.

Show a Different Side to Them

Many sports influencers are only ever seen in their kit taking part in sporting events.

This isn’t their whole life though, and if you can show a different side to them, such as we did in this advertisement for Nivea starring Ben Youngs, it creates a heartfelt and warming production.

By seamlessly skipping between him starring in an England rugby union shit, and also him at home playing with his children, we showed many different aspects to not just the sports star, but also the man.

This is a great way to get people to relate to your chosen influencer and be able to really see what they are like outside of the sport and what is important to them, which can be really appealing to a watching audience.

Set Them a Challenge

We’ve mentioned earlier about how a great video is made by an influencer setting the public a challenge, but what about doing it the other way around?

Sports influencers have mostly gotten to where they are through exceptional skill, so why not put this to the test.

Have a heavyweight boxer on a punching machine, or a long-distance runner trying to break records and showcase the action in your advertisement.

Alternatively, why not take them right out of their comfort zone and challenge them to something they don’t excel in.

This is a great way of creating something a little bit different and adding a touch of humour to your production, such as what we did with Jamie Redknapp when we advertised Rana.

Place the Viewer in Their Shoes

Some sports productions can feel like a really immersive experience.

If a video can pick you up from your couch and place you right in the middle of a sports scene, then this is sure to captivate you from the get-go.

We used stars from Manchester United to shoot this video for Adidas, which takes you straight into the heart of the dressing room before taking you out on the training pitch and showing you some action.

This is a great way of putting the viewer into the sports star’s shoes, and showing the exciting and sometimes brutal nature of the sports they excel in.

By doing this, your viewer can really appreciate the skills of the athlete and for a short while feel like they are the one stepping onto the hallowed turf.

Add Some Humour

Everyone likes to have a laugh, so why not use your sports star to add some humour to your advertisement?

There are many ways that you can do this, including really taking them out of their comfort zone, or getting them to overexaggerate the character traits they are well known for.

This is what we did with David Ginola, who is known for his good looks and footballing talent, and through him (plus our very own Colin Nell showcasing his football skills) we used his personality to really sell the brand and in this case the competition.

This is a great way of creating something memorable that may stand out among the other, more traditional sports productions.

Sports Production with Sport & Motion

If you would like to create stunning sports productions using amazing sports influencers, talent, choreography, and more, then Sport & Motion are here to help.

Our team can help pinpoint the perfect sports stars for your project, and even choreograph and direct the final piece to make sure it is just right for representing your brand.

Whether a short social media clip, or a long advertisement, we can help, so get in touch today to find out more.

sports consultant with clients

Key Characteristics of a Good Sports Casting Agency

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Ever wondered how the sports talent you see on the screen finds their way into the productions they are starring in?

Well, it is often down to a sports casting agency.

This is a team that spots talented individuals and finds the perfect role for them in upcoming sports films and advertisements.

But what makes a good sports casting agency?

Well, we’ve created this guide to let you know just that.

But first, let’s start at the beginning.

What Does a Sports Casting Agency Do?

Sports talent casting is much more than just seeing an individual who possesses good skills and placing them in front of a camera.

There are many varied roles that an agency will undertake, including:

  • Talent Identification – An agent should have a keen eye for spotting potential sports talent. This doesn’t just mean established professionals, but also up-and-coming athletes who can really add something to a production.
  • Career Guidance – It can be hard for athletes to know the best steps to forge a career in this industry. A sports talent casting agent will have plenty of experience in this field and will provide advice and guidance throughout a sports talent’s career to ensure they’re always on the right track.
  • Finding the Perfect Role – When a role does come up, a casting agency won’t just put anyone forward for it. They will scan their database to find the perfect match not just for the production, but also for the athlete themselves.
  • Negotiations – There is always the business element of this industry to consider, and a good casting agency will always be by your side as you discuss contracts for roles you are working on, to make sure you always get the best deal.
  • Get to Know the Industry – A sports casting agent who has been working in this field for a long time will have many contacts that can help their clients fulfill their career goals. From marketers to coaches, having these opportunities to network is always valuable.

There are many other aspects to this role as well, and if you want to know more, why not check out our ‘what is a sports casting agency’ blog.

Now let’s take a look at what makes the ideal sports casting agency, and what five skills are crucial to being successful.

actors stood around director

5 Key Skills of a Good Sports Talent Casting Agent

An Observative Eye

The first step to building a strong database of clients is knowing how to spot talent.

While some individuals may possess a strong skillset, there are other factors to consider here, such as the ability to perform in front of a camera or crowd, and the attitude and personality of the sports talent in question.

Through watching many different athletes, a sports talent casting agent will be able to notice subtle nuances in performance that may go unnoticed by an untrained eye.

They will also be able to really assess and evaluate an athlete, taking into account all of the physical and mental attributes that will allow the agent to always pick the perfect opportunity for them.

A Strong Knowledge of Sports

Another vital skill a sports casting agent should possess is to have an extensive knowledge of various sports.

This is imperative for helping to spot talented individuals as well as getting an understanding of the productions that you are working on.

When it comes to viewing talent and helping to create great sports productions, knowing the rules and key components of all sports is vital.

You may have tennis stars mixing with long-distance runners in your database, and being able to spot what makes them so skilled and how they can showcase their talent in the right way is benefitted by knowing the sports that specialise in.

A Personable Approach

We’ve mentioned networking already in the blog, and it is important that a casting agent is effective in communicating with directors, clients, and beyond.

Growing your network is vital in spreading your knowledge base and also helps to get notified of great new opportunities that you may not have been made aware of before.

Having great networking skills will mean that you are always updated on upcoming events, industry trends, and new talent.

It is also vital you can effectively get your points across to your clients and directors. This will help as you guide your clients throughout their careers and ensure that you can build a relationship that is based on trust, constructive feedback, and a friendly rapport.

Good Business Skills

You mustn’t forget that this is a business, and a competitive one at that.

While getting your sports talent in front of directors and getting them recognised is a huge part of the role of a casting agent, it is also important that you have the business acumen to make sure you can close deals and always keep both parties happy.

Managing the landscape of athlete sponsorships and branding can be tricky, and that’s why an agent has to always have a keen understanding of the sports market and how the business works.

Knowing this inside out will ensure your clients always get the best deals around and that they’re always in safe hands when it comes to the business aspect of the role.

A Flexible and Adaptable Approach

Like many industries, the world of sports is always adapting and changing.

New trends emerge and new ways of working mean a flexible and adaptable approach is always needed to ensure you’re always current and providing your clients with the best opportunities for their careers in this exact moment.

This is vital if you are looking for long-term success in this industry.

This also means being flexible to what makes a client great, and having an open mind when it comes to all different sports and all different approaches to that sport.

Having an open mind will allow you to always see the best in the sports talent in front of you and always have your finger on the pulse when it comes to the latest trends.

Sports Casting with Sport & Motion

If you’re looking for a sports casting agency that has all of these skills and more, then why not get in touch with Sport & Motion?

Our team has years of experience working with a wide range of sports talent and has a huge database of happy clients whom we constantly find great roles for.

Why not check out some of our previous work to see exactly what we can provide for you and your career?

sports talent dunking basketball

How to Get Found by a Sports Talent Agency

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If you are a sports talent, and you’re looking to begin your career in your chosen field, then it’s always a great choice to work with a sports talent agency.

This is a team of sports consultants who can help represent an athlete and manage your career.

Sports consultants can help with many aspects of a sports talent’s career, including finding great opportunities and advising on the best ways to promote yourself.

If you are a sports talent, and you’re looking to work with an agency, then here are five tips on how to get spotted.

Let’s take a look.

Build Your Profile

The first thing that you need is a comprehensive profile that shows exactly what you’re about.

This will come in handy when pitching yourself to a sports talent agency, and also when sending your information out for casting when it comes to roles in sports productions and events.

So, what should your profile contain?

Well, a good place to start is by including your basic information and a quick biography detailing what makes you stand out amongst your competitors.

Next, add a highlight reel and really showcase what you can do and make yourself stand out to the casting teams that may come looking.

If you can work across several social media platforms and build a following on each, then you’re off to a great start and will already have plenty of fans and experience of putting on a show.

football freestyler

Attend Sports Events

A great way to network with fellow sports talent and place yourself under the watchful eye of many consultants, is by attending events.

Some of these may be competitions, such as freestyle contests, where you may get a chance to stand in front of an audience and show them what you’ve got.

Alternatively, you may be able to speak with event organisers to becoming a key attraction for the event and get your own timeslot to really put on a show.

All of this is great experience and when the work is done, you’re sure to have got plenty of people interested in you, your skills, and your story.

It also looks great on your profile if you can show lots of previous work in different scenarios.

Networking

Networking is key to building relationships that may well become fruitful in the future.

If you can get in contact with coaches, athletes, consultants, and anyone else working in your industry, you are opening yourself up to many chances for great roles and exposure.

By building your connections in the industry, you are increasing the likelihood of someone recommending you for a role that you’re perfect for.

A lot of the coaches and consultants you’re speaking to will know each other, so by acting professionally and friendly when you meet them, you are increasing your chances of getting picked up by an agency greatly.

And that’s not the only benefit of networking.

By speaking with professionals who have worked in this industry for many years, you are sure to pick up some invaluable advice that will only help to grow you as an athlete and enhance your career.

golf event in china

Reach Out to Sports Talent Agencies

A great way to find your place in a sports talent agency is to simply go directly to them.

Many sports talent agencies, such as Sport & Motion, allow athletes to get in touch and showcase their skills, which can be a great way to get your foot in the door.

It’s always a good idea to take a look into the different agencies you are thinking of applying to and make sure you pick one that matches your ethos, and you think will work best for you.

When ready, prepare your profile.

Provide all of the information requested accurately, as this is what the consultants will use to pick out the perfect jobs for you, and when it comes to showcasing your skills, make sure you are using videos and images that really show what you have got in your locker.

Going direct to the agency allows you to be in control and to choose yourself how you come across to the consultant, so this is a great way of getting noticed.

Want to get started today? Then why not apply to become part of our talent pool right now?

Keep Improving Your Game

This is an important point.

While the other four steps to getting into a sports talent agency have focused on practical ways of getting noticed, this one focuses on making sure you’re in the right shape when you do get seen.

While it is important to put time into the other steps, you mustn’t forget to always be looking to improve yourself.

By always looking to grow your skillset and learn new skills in your chosen sport, you will soon find that you achieve new milestones in your career, which will in turn make you much more attractive to sports talent agencies.

You will also naturally build your profile and following as you improve, as well as your confidence, meaning when the time does come to get some roles in productions and events, you are more than prepared.

football tournament

Sport & Motion: The Sports Talent Agency for You

If you’re looking for a great sports talent agency to represent you, then look no further than Sport & Motion.

We operate a unique talent file sharing system that allows directors and organisers to see all relevant information on our talent in a few clicks.

This makes it much more likely for them to choose you for their next role.

We are diverse and inclusive, and welcome all talented athletes with open arms.

No matter what sports you are in, or your experience level, why not apply today and one of our team will be in touch.

We love seeing athletes grow their career and find new and exciting ways of showing the world their exceptional talent, and you could be next, so don’t hesitate and become part of our talented database today.

lady holding football for kick it out campaign

What Makes Great Sports Talent?

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Sports talent comes in many shapes and sizes.

Here at Sport & Motion, we use our database of talented sports individuals to fill many roles in sports productions and events.

We are always on the lookout for great sports talent to further bolster our growing database.

But just what makes someone a great sports talent?

Let’s take a look.

What is Sports Talent?

Sports talent can mean a lot of things, but in a nutshell it is an individual who possesses a set of skills in a certain sport.

This may be football, athletics, golf, and more.

This individual is more than just someone who is a talented athlete though, they are someone who has a great personality and who can fulfil a role in a sporting production like a professional.

Sports talent often has many other skills, such as freestyling or acting skills, and must be able to leave a lasting impression on their audience.

Our sports talent are all exceptional individuals, and when assessing new applications, here are five key attributes that we look for.

basketball sports talent

5 Key Attributes of Good Sports Talent

There are many different things that can make a certain individual a great sports talent, but here are five common areas of excellence that we see in our database.

Sporting Ability

This one is going first because it is an essential part of becoming a sports talent.

No matter which sport you participate in, you will need to have plenty of skill in it.

When choosing sports talent to fulfil a role in a production, you will be required to either showcase your skill, or look like a skilled athlete in the sport in question.

This means you will need to have the right build for the role, and be able to look like you are professional in the sport.

Sporting ability can also mean that you are able to really put on a show. For example, if you are a football performer, you may be able to showcase some freestyling to really wow an audience and make an advertisement or sports film special.

At a sports event, if you can get the audience involved, either by putting on an interactive show or creating a match scenario, you are sure to leave a great impression on the public and really help to promote your brand.

On Camera Skills

There are many people who are very skilled at a certain sport but that may struggle when in front of a camera.

The same applies for sports talent performing at an event.

To be a successful sports talent, you must be comfortable in front of a camera. It helps if you know how a day of filming works, and if you know the terminology and methods that will be put into practise.

At events, you must be confident in front of an audience and be able to showcase your skills freely and really engage with the crowd.

Being in front of a camera isn’t easy, especially when trying to perform and showcase your sporting ability, so it’s always good to get lots of work under your belt, which brings me onto my next point.

Experience in Sports productions

Some people are natural sports talents brimming with confidence and packed with some amazing sporting skills.

For others though, it takes work, and having experience in working in sports productions and events can make a huge difference when it comes to creating the perfect sports film or really putting on a show.

Experience means you will be comfortable in front of a camera, and that you will have an idea of what is to be expected of you and be well prepared.

If you’re lacking experience, then try and find some smaller scale jobs to begin with which can provide a real insight into what goes into a sports talent.

Whether these are paid roles or not, building up a portfolio and growing your skillset is always a good thing.

An Engaging Personality

If you are a sports talent being used in productions, you are probably going to be representing a brand and trying to communicate and engage with their target audience.

This is where having an engaging personality is vital.

While having a great skillset in your chosen sport is important, you need to be able to showcase this and make what you’re doing stand out.

This can be from the way you perform, or the way you interact with the camera or your audience.

Being a sports talent is much more than just being a good sportsperson, it is being able to wow an audience and grab their attention.

If you are starring in an advertisement for example, you may only have 30 seconds to leave a lasting impression, so while your skills will help, your personality must shine through and speak to the public that are watching.

Good at Following Advice

The final step is to be a good listener and open to taking advice and instruction.

Being on a film set, or backstage at an event, can be tricky.

With multiple individuals who may be starring in the production trying to take instruction, and things like sports choreography to handle, you must be good at remembering your role and be able to execute it when the time comes.

Whether you’re a beginner on your first job, or someone packed with experience, being able to follow instructions from choreographers, consultants, and directors is vital in helping you become a key part of the production or event team.

Sports Talent with Sport & Motion

If you are a talented individual looking to star in sports productions and events, then why not get in touch with Sport & Motion.

We are a sports consultancy team who work with leading brands creating stunning sports productions, putting on events, and promoting brands.

If you want to become part of our talented database and star as a sports talent, then we’d love to speak to you.

football sports talent

What Is Sports Talent?

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What Is Sports Talent?

Here at Sport & Motion, we work endlessly to secure some of the most talented sports individuals across the globe and attach them to our database.

We are proud to provide sports talent to sports productions and events working across some of the biggest brands in the world.

But what do we mean when we say sports talent?

Well, here’s a guide on just what sports talent is and how sports talent can be used to promote a brand.

Let’s take a look.

What do we Mean by Sports Talent?

Sports talent is an individual who excels in their chosen field.

Out sports talent database contains a long list of diverse athletes that have great sporting personalities and a stunning set of skills.

Sports talent can be anyone, regardless of age, gender, disabilities, and more.

There are key attributes that a sport talent must have, including a strong skillset not just in sport, but also in performing in front of a crowd or a camera.

Personality is also important for sports talent. The work they undertake is often done to represent a brand so they must be engaging, approachable, and leave a lasting impression on the audience.

The Steps to Become a Sports Talent

Sports talents are used in many different industries, from film, social media campaigns, television advertisements, sporting events and more.

If you wanted to become a sports talent, here are the steps to take.

  • Grow Your Skillset – a key aspect of being a sports talent is being exceptional in your sport, so make sure you have finetuned your skills before applying for a talent role. Whether you are enhancing your skills in front of an audience, or making waves in your chosen sport, find what will make you a great sports talent and work on any improvements that need to be made.
  • Gain Some Experience – Experience is key when putting on a show or starring in front of a camera. Not only does it help you build confidence in your abilities, but it will also prepare you for any future show and make you well aware of the processes and methods used.
  • Apply to Become Part of Our Database – The next step is to join a sports consultancy agency such as Sport & Motion. Through our talent application form, we will get to know you and your skillset and add you to our database, ready for your next role. But applying to be part of the team isn’t the only way to get in, as we always have our eye on the pulse, constantly looking into emerging trends, staying connected to clubs, communities and specialist groups to help us identify the best sports talent out there.
  • Get Briefed – One of the first steps after joining our database is when we guide you through our brief for working within the sports advertising industry. This will inform you of the professionalism and high levels needed to represent our company, and the brands you will be starring for.
  • Get to Work – As soon as the perfect role for you appears, we will act quickly to ensure you land the part and your career as a sports talent can really begin.
man spinning ball for kick it out campaign

How Brands Use Sports Talent

There are many ways in which sports talent can be used.

Sports productions are a common method, and this means in films, advertisements, and social media campaigns used to help grow a brand.

The sports talent may be performing as part of the production, or they may be acting, or even performing as a sports body double, but their skillset and athleticism will stand out and are sure to catch the eye of the audience.

Sports talent are also used during events, where they can be used to engage an audience and showcase their skills to really put on a show.

These individuals are there to influence, engage, and impress an audience, and the aim is to leave a lasting impression of the production, event, and most importantly, the brand.

Sports talent can help to bring excitement, understanding, and personality to an event or advertisement.

If you are a brand looking to take on some sports talent for your latest project, Sport & Motion can help, with our advanced sports talent file sharing system which allows brands to view profiles, access professional photos and videos, and see all relevant information easily and efficiently, making your decision on just who to hire a quick one.

What Sport & Motion Provides to Our Sports Talent

We are a sports consultancy team who have a large database of talented and exciting sporting individuals.

Becoming a member of the Sport & Motion family has many benefits, including these three.

Mentoring

Through years of working in this industry, we know exactly what it takes to become a successful sports talent. Our knowledge has built through many experiences, and we love nothing more than helping emerging sports talent get their careers started by offering advice on how to excel and really make the most of the talent they have got.

Find You the Perfect Jobs

Whenever a new project comes our way, we will search through our database and find the individuals who are most suited to the role. This means we don’t send you to any job, but only ones where you can truly shine. Whether you’re a sports body double, sports model, influencer, or more, we will find you the perfect roles to advance your career.

Put Our Faith in You

We trust in our sports database to deliver on any job and will always strive to add any new or emerging sports talent to our team. We are willing to take a chance on someone who may be lacking experience or may not be fully at the top of their game, if we can see potential in them, and we love nothing more than seeing them shine and grow as we help them secure more jobs.

rugby sports talent

Sports Talent with Sport & Motion

If you are a talented individual who wants to being showcasing their skills in front of an audience, whether live or on a screen, then get in touch today and become part of our database.

Or, if you’re a brand looking to hire someone to take your sports production to the next level, then contact our team who will search our database to find the perfect individual for you.

We can’t wait to hear from you.

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