Sport Events

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7 Tips to Make the Most of any Sports Event

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Whether you’re a seasoned sports fan or a newcomer to the thrilling world of live sports, attending a sporting event in person is an experience unlike any other.

There are many forms of sports events. It can be attending a live game, or visiting an organised day that is celebrating a certain sport or brand, such as we help to organise here at Sport & Motion.

With any sporting event, no matter the size and scale of it, there are certain things you can do to really ensure you make the most of this exhilarating experience.

We want the attendees to go home happy from every one of our events, and therefore we’ve compiled these seven top tips to help.

Let’s take a look.

Sports Events with Sport & Motion

Let’s start with a bit of an idea of the work we do here at Sport & Motion.

Our team has built up years of experience consulting and assisting with the organisation of many different kinds of sports events.

With every one, we use our authenticity and creativity to make something that is unique and sure to showcase the best of the sports talent on show.

There are many things you must consider when putting on such a show, including picking the right venue, always maintaining focus on the core messages of the brand, and ultimately making sure everything runs as it should.

This encompasses various aspects like sports consultancy, talent, activations, production, and involving influencers to add a unique touch to the events.

So, now you know the work we put in, here’s how you can enjoy the big event to the maximum.

7 Tips for Attending Sports Events

Get Your Tickets Booked Early

Popular events sell out quickly.

Buy your tickets well in advance to secure you get a spot at the event.

This is especially important when events are happening in smaller locations and if influencers and big brand sponsorships are being used as these can draw a big crowd.

Understand the Location Rules

Different venues have different rules regarding what you can bring in.

Check their website beforehand for information on items like bags, cameras, and food, especially if your event is being hosted in a stadium.

Always respect the stewards and sports events companies working on the day and stick to the rules they give to help everything run smoothly.

Be a courteous spectator. Follow venue rules, avoid obstructive behaviour like standing for long periods if it blocks others’ views, and be respectful to other attendees.

It’s also a good idea to ensure you know where all of the emergency exits and first aid stations are just in case you need to use one later on.

Plan Your Transportation

Decide how you’ll get to the event.

Consider public transportation options to avoid parking hassles and traffic. If driving, know where to park and the costs involved.

Big events can cause some congestion, so it is always a good idea to set off a little earlier just to make sure you don’t miss any of the show.

It’s also wise to think about your exit strategy to avoid the rush when the event is close to finishing. Waiting a few extra minutes before leaving or knowing a less crowded route can make a big difference, especially when you’re with children.

Know the Schedule

It is important that you know what is happening, and when it is taking place.

Be clear about the event’s timetable, including when gates open, when the event starts, and any pre-event activities you might want to attend.

Events can run throughout a day with different things taking place, so make sure you know what you want to see and are in the right place to spot it.

Many events now have apps that you can download which can be really helpful in pointing you in the right direction for the best shows of the day.

Arrive Early

It is always a good idea to get to the venue as early as possible.

Getting there early can help you avoid long lines and give you time to find the best spot to stand or sit, explore the event, and soak in the atmosphere.

As anticipation builds, being able to take it all in can really help to make the full day extra special.

Who knows, you may even stumble upon a smaller show you didn’t expect.

Capture the Moment

While it is important that you take in the atmosphere and really live the experience, it is also nice to take photos and videos so that you can remember the special day you had.

As shows take place, capture the moments that are really special as this will help you remember them in the future.

Of course, make sure you are always mindful of the event’s photography policy and the people around you.

Engage with Other Fans

Part of the fun is interacting with other attendees.

Cheer for your team, start a conversation with people sitting near you and enjoy the communal atmosphere.

This can be a great way of meeting like-minded people and sharing the experience with them can provide a real boost to your own enjoyment of the big day.

You are all there to enjoy the day and revel in the atmosphere, so don’t be afraid to speak to people and embrace the day.

And of course, when there are sports activations taking place, try and get involved as this is a great way to get up close and personal with the individuals putting on the show and learn from them.

Sports Events with Sport & Motion

Attending a sports event can be an unforgettable adventure, filled with stunning shows, different sports, talented individuals, and excited attendees.

Here at Sport & Motion, we love putting on these events and seeing them come together successfully and the happy faces of the attendees are what makes our job so special to us.

If you are a brand looking to host an event, or simply want to know more about what we can do, then get in touch with our team today.

The Importance of locating the right sporting venue for your sports event

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Choosing the right venue for your sporting event is not a decision to be taken lightly! When choosing a venue for your sporting event, it is important to consider all the factors that could potentially contribute to the success of your event.

Capacity and availability

Capacity is a key factor to consider when selecting an appropriate sports venue. The scale of the event must be considered; are you looking to maximise ticket sales, or is this a small private event? Secondly, make sure you check the potential venue is available for the dates that you require.


There are many aspects to consider when it comes to the location of a venue. The location will be a large factor for attendees as to whether they buy a ticket or not; is there sufficient parking? Does the area feel safe and secure? Is there public transport available nearby, and enough parking? You may also want to consider whether there are hotels and restaurants nearby. 

Facilities and additional costs

There is more to consider than purely the area that the sport is going to take place and the seating for the audience. For example, are there enough toilets to accommodate the size of the event? Is there food and water available? Some members of the public may require access to Wi-Fi. Not only do the needs of the audience need to be considered, it is also important to insure there are enough facilities for the athletes too. For example, warm up areas, changing rooms and showers. It is also important to remember that for some venues, additional costs may be required for facilities such as field lighting, cleaners and merchandise stalls. 

Layout and accessibility

Considering the style of the venue should be a factor to consider; for example, is it aesthetically pleasing? It is also important to ensure that the venue is accessible for everyone, for example wheelchair users, pushchairs and those with reduced mobility. Also, if you have sports talent showcasing their moves, do you have the right space for them?

Weather Conditions

Make sure your venue is suitable for an event come rain or shine! It is also a good idea to check venues policies for poor weather conditions, so this should be checked in advance and plans put in place.

Make sure you book your venue plenty in advance and remember that communication is key! Ensure you stay in contact with the venue manager, should any issues arise.

BMX freestyler at sports event

6 Different Sports you Can Use at Your Next Sports Event

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If you’re an athletic or sporting brand, a great way to promote your business and put on a real show for the local community is through a sports event.

But what is a sports event?

Well, it can be a number of things, but it always involves some sort of show or competition that is sure to delight and engage an audience.

There are many different sports you can use at your sports event, and here at Sport & Motion, we’ve worked with them all.

That’s why we’ve written this handy guide on six great different types of sports talent you can use.

Let’s take a look.

Setting up a Sports Event

There are many different layers to a sports event, and that’s why it is always a good idea to work with a sports consultant.

This is your pathway to the a world of talent such as sports models and sports influencers. Not only that, but a sports consultant knows the perfect way to set up and run an event.

From sports activations that are designed to really put on a show, to competitions where people can test their skills against other audience members or professionals, the experience of someone who has done this many times before is invaluable.

A great event should excite and engage the audience, and using sports activities is a great way of doing so, allowing your guests to see professionals do their thing, and even take part.

Want to know more about? Check out our complete guide to running a successful sports event.

Why a Sports Event Can Build Your Brand

If you’re looking to grow your customer base, then a sports event is ideal.

There are many ways you can get your local community involved and really reach out to a new audience.

Whether you’re using influencers to share their story and inspire the crowd, or you’re showcasing some skills from local, or even worldwide, talent, a sporting show never ceases to amaze.

From the biggest and most watched sports in the world, to something a bit more niche, holding physical activities and really putting on a production is always sure to entertain and leave a lasting impression of your brand.

6 Different Sports You Can Use at Your Sports Event

If you’re looking to hold a sporting event soon, then there are a huge amount of different sports you can use, and here are six of our favourites that we have worked with recently.

Football Freestylers

Football is one of the most popular sports in the world.

The latest world cup final was watched by nearly 20 million people in the UK alone, and there’s no sign of the love for this sport slowing down.

One of the great things about football, is it is so accessible, and is great for putting on a show.

While you may want to put on small matches, another side of football that is ideal for entertaining a crowd is football freestyling.

This is when individuals can really wow with some amazing skill and trickery with a football (and even tennis and golf balls), such as when we carried out a stadium launch for the aforementioned Qatar World Cup.

From keeping the ball balanced in the air, to performing keepy-ups and more, you’re sure to be amazed at what our freestylers can do.

Check out the video below to see some action from one of our latest events, including our very own founder, Colin Nell.

Basketball Freestylers

A sport that really lends itself to freestyling is basketball.

Some really popular aspects of this sport are the slam dunk contests and of course the Harlam Globetrotters who regularly tour the world putting on shows for their millions of fans.

A basketball freestyler can perform tricks with a ball that will blow your mind.

Juggling multiple balls at one time and spinning them on their finger (with multiple balls as shown in the video below) is only the beginning of what they can do.

The great thing about this, is all you need is a bit of space and a few basketballs, making this perfect for smaller sports events.

Rugby Freestylers

A sport that wouldn’t jump straight to the front of your mind when thinking about sports events, is rugby.

While the previous two sports are commonly used to showcase skills, rugby is more uncommon. This is another sport that works really well with freestyling though, and if you’re promoting a rugby-based brand, it can work perfectly at your event.

So, what does rugby freestyling involve?

Well, it can be many things, from spinning the ball on a pen to performing some gravity-defying moves while holding the ball.

It’s also a great method of sports activation and is perfect for getting young rugby-enthusiasts involved, as shown in the video below.

Parkour Entertainment

Something a bit more niche is parkour.

While this may not be a sport as watched as some of the others on this list, it couldn’t be more suited to really putting on a show at your sports event.

Parkour, also known as free running, often involves using natural obstacles to jump and climb across land in a visually stunning way.

If you have a space containing obstacles, then allowing your parkour talent to make their way across it is always sure to delight an audience.

Got a smaller space?

Well do not fear, as free runners can delight an audience anywhere with flips, jumps, and more acrobatics.

Our database contains some amazing talent in this category. Check out the video below and see how some of our parkour experts really put on a show at a local shopping centre.

BMX Entertainment

Another sport that may not be as watched as more of the above but lends itself really well to putting on a show is BMXing.

You may think this is a hard sport to showcase and that you need a large space filled with ramps, but the truth is very different.

Talented BMXers can showcase their skills in a small area, as shown in the video below.

There are tons of tricks BMX riders can do, from performing flips and jumps if you do have ramps available, to balancing on the bike in special ways and doing spins if you have a smaller space.

This is a great sport to use if you are a brand that is associated with high-octane, adrenaline filled action and you’re sure to get the crowd excited as your sports talent shows off their moves.

Golf Trickshots

Something that takes a huge amount of skill and is perfect for putting on a show and getting a crowd involved, is golf trickshots.

From keeping the ball in the air to using a net to showcase a drive, there are plenty of different tricks and skills that a golf expert can showcase to an audience.

As shown in the video below, this is a great way to get a crowd involved as well, as you can hand them a golf club and see how they get on.

Golf is a hugely popular sport all over the world, and if you’re promoting a brand associated with this sport, then some of our expert golf talent can really bring your show to life.

While not commonly seen as a high energy sport, these trickshots really bring a new element to the game and can open your business up to a whole new audience and really help to grow your brand.

Sports Events with Sport & Motion

If you are looking to put on a sport event, and wondering the best way to do it, why not see what a sports event company such as Sport & Motion can do to help.

We have access to expert individuals across a wide variety of sports so are sure to have the perfect sports talent to boost your brand.

Get in touch today to find out more, or why not check out our previous events to see just what we can do.

freestyler performing at an event

Why are Sport Events Companies Important?

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Why Are Sport Events Companies Important?

Sport events companies consist of event planners and event managers. Event companies can provide multiple things to help ensure any type of athletic sporting event runs smoothly.

What do Sport Events Companies Provide?

Sport events companies can help organise sport events for your organisation or company. This may be for hosting, celebrations, promotions, workshops etc but typically involving the public. A good sport events company will listen to what their client is looking for. As an events company you are required to provide the following information: time, cost, manpower and if there are any resource restrictions. Resources are incredibly important for sport events. As a sport event company, you need to be prepared for the space rented to not have enough room or if certain resources are outside the client’s budget etc.

Sport events companies should always be upfront about what they can do and provide to avoid any misunderstandings.

What are the Benefits of Sport Events Companies?

Sport events companies have experience to ensure your event runs correctly. They would know everything that could go wrong and will be prepared for it. Also, they could have connections. At Sport & Motion not only does company founder Colin Nell have experience working within sport events but has only the best sports talent and influencers to ensure your sport events are interactive and engaging. Sport events companies will also know some sponsors. Sponsors are great for business as they’ll promote your business on their socials, they’ll also show their fans that you’re a trusted company and they may even use your services after the event. Sponsors may also provide some financial support as well as.

Sport events also encourage the communities to come to together, not only does it boost the local economy and moral, but it helps the town gain some free publicity. This is great for local businesses e.g., restaurants and local hotels.

What are Sports Events?

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What Are Sports Events

Have you ever thought about what makes a sport event? Firstly, we must explore what a sporting event is. A sport event consists of an athletic activity, whether that be a specific skill or physically prowess. Sport events are usually competitive and rely on a set of rules issued by a national body or organisation.

How to make a sport event successful?

A successful sport event depends on various factors, this includes having a good sport consultant. A sport consultant will work with various people to ensure a sporting event has the right marketing and promoters to get it noticed. They will work with your sports talent to make sure they are noticed in their field.

How do sport events benefit sports talent?

Sport events are great way for the sports talent to get the chance to showcase their skills through sports activations, especially if they were once overlooked. Sport events gives talent a place to expand their portfolio and get noticed by sponsors etc and even make some money doing what they love.

It gives sports talent hope that they don’t need to give up on their specialised sport just because they aren’t in a team.

What do sport events do for the community?

Sport events bring the community together also are a positive way to generate some local business. Hosting a sport event can help boost the local economy and morale. Depending on the size of the event it could even bring business to local hotels, restaurants, and free publicity to the town. There are many sport events that even contribute to a specific local charity, not only helping the sports talent but the locals as well. Sport events encourage community unification and joy for everyone of all ages.

Are you looking for sports talent for an event? Or need help planning an event? Look no further than Sports and Motion, we have a highly experienced team that can provide you the help you need as a sports consultancy company.

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