Monthly Archives :

August 2021

What is Sports Choreography?

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Sports choreography is used commercially and in sport advertisements, especially when using a sport personality to promote a brand or product. A Sports Choreographer will use any sports talent to create a visually pleasing advert. 

Sport and Motion are highly experienced in creating unique concepts including sports choreography in London. Not only do they create emotive and impactful productions, but they also constantly deliver innovative and fresh content using sports choreography. 

Who do sports choreographers work with?
Sports choreographers will work alongside directors, producers, and sports talent. With the assistance of script writers and storyboard artists to create realistic promotional videos. 

Specialist Advice
By using a Sports Choreographer, you’re guaranteed expert advice on how the sporting talent should be acting in front of the camera. Whether this includes telling a basketball player what type of shot to shoot or a boxer on how they should be shadow boxing. Communication with these sporting stars is what makes them incredibly important.

Finding Sports Talent
Not only are sports choreographers knowledgeable in how the sports talent should be moving but they also have the eye to find the right talent that’ll suit a specific project. Sports choreographers usually have their own connections on performance models and sports body doubles, this usually means the talent has been vetted and is of high quality. 

Find out more on sports choreography and how it could benefit your brand. Also, if you’re looking to join our sporting talent listing apply here

Role of Sport Consultants in the Sports Industry

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Sports consultants work with professional athletes, sports teams, and corporations as marketing experts to help improve their involvement in sports. 

What do sport consultants do?
Working alongside directors, producers, and events planners to create and add sporting realism to any campaign including assistance with script writing, story boards and helping with specialised choreography with all details within the screen or event to ensure that there is authenticity and realism throughout. Sports consultancy is highly competitive, but Sport and Motion not only do consultancy but use their own specialised sports talent database and sports production teams to create promotional videos from initial storyboarding to post-production for the sports industry. 

Networking
Sport consultants require confidence to be able to network and market their services to multiple organisations, whether they’re big or small companies. This includes finding new sports talent as well finding sport projects and productions. 

Research
Sports consultants must be able to keep updated on the latest trends in the sports industry including marketing and sports development. 

Strategic Planning
Depending on the project and sports organisation, sports consultants need to come up with a strategy on how to approach the project. Also be able to provide reports to several teams and boards on prosed plans. 

Multiple projects
There could multiple projects happening at once, consultants must be able to priorities, multitask and be organised. This also includes handling contracts, hiring, and training sports talent and management staff. 

How To Book Sport Talent to Your Advertising Campaign or Sports Event

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Hiring the right actors and attaching the right sports talent to your filming or event can be what makes and breaks you. But to any producer or end client the process of finding a reliable company to source this at short notice can be quite daunting.

If you secure the right sports talent to your production or event, it can propel your brand. If all you can provide is a script/storyboard without the specialists, you won’t get so much as a glance. This is because large brands get shown creative briefs every day, if you have recognisable or distinctive up and coming talent secured it’ll seem like something worth investing in. 

Where to start
First you need to build the foundations, this means creating a solid creative brief tying in the brands key USP’s. Something that’s commercial and will stand out amongst the competition. Make sure the script has been seen by people and you’ve gained as much feedback as possible. 

Casting Talent
Finding the right sports talent is key, you need someone with some good connections and experience who knows sports inside out and can get you lots of amazing feedback from a wide selection of talent to fit any brief. This will get you in the door to pick your selection of talent. Rather than a database full of actors or part time enthusiasts Sports and Motion focuses on professionals or World champions. This approach ensures every scene is delivered correctly to the highest standard and is visually impressive. Sport and Motion provides a unique sports talent file sharing system, where you can view profiles with photos, video, and relevant information. You can find the right person for your production easily whilst saving on costly castings in half the time. 

Business plan and budget
You need a business plan; this will help you stay organised. Do all the research you need to prepare for the finances that’ll come from making this film or event. Once you have a clear business plan and budget it’ll be easier to gain funding for production. 

Get in touch with Sport and Motion if you need help finding sports talent or even a production service here.