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Why is Sponsorship important for Sport Events?

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Sport events are a great way to get your brand noticed and gain potential customers. Sport event sponsorship is a great way to advertise your brand and support the event.

Sponsorship can make an event bigger Sport events are a great way for athletes to get noticed. By getting a sponsor for the event you can ensure the athletes and sports talent are getting the recognition they deserve. Sponsors can provide the money to turn a small event to a massive one.

Sponsorship can alleviate stress on sports talent/athletes

Sport promoters are usually in charge of logistics, marketing, securing the budget, venue and generate attendance. This also includes sponsorship, however sometimes sports talent need to find sponsorship themselves, which could cause stress as they can’t focus on their talent and skills.

Also, by gaining sponsorship sports talent can feel motivated to work extra hard at the event, as they have a higher chance of getting noticed by multiple people.

Sponsor Partners can bring a bigger audience

Finding a sponsor that’s relatively popular, like a brand that’s big in the hosting town or city could be a massive plus. It’ll encourage people to watch it as well as let people know it’s an event they can trust.

Big sponsors will also be willing to promote your event on their social channels etc, which will attract a much bigger audience.

Higher attendance is more revenue

Your sponsor is supporting you financially, they would want this event to be a huge success and provide a return. The sponsorship will naturally provide a bigger audience than without, which will already create a high return. You could also provide, food/drinks and merch, this will help you earn that bit extra.

Sponsorships are incredibly important for sporting events, especially for getting your sports talent noticed. Which is the main priority for Sports and Motion. If you need sports talent for an event or need production work please get in touch.

What Is Sports Talent?

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Our Sports talent database contains diverse athletes that have great sporting personalities and a set of skills in a specific sport. Sports talent can be either male and female as well as disability sports across all races.

How To Look for Talent

Sports Talent recruitment requires athletes for campaigns for paid working opportunities in either TV, Film, Online Campaigns and live Sporting Events. This process usually consists of athletes submitting a talent application to Sport and Motion either by recommendation or by being targeted specifically for an opportunity. Successful candidates are added to the Sport and Motion database and are guided and briefed for working within the sports advertising industry to ensure a high level of professionalism and service is maintained throughout. Keeping an eye on emerging trends, staying connected to clubs, communities and specialist groups help Sport and Motion spot special unique talents early on to stay one step ahead.

Benefits of Using Sport Talent for Your Campaign

Finding the right sporting talent can really improve your film or event. The process of finding sports talent can be overwhelming, look at our tips on how to book sport talent for your advertising campaign or sports event.

Sports talent can bring customer engagement and interaction to an event, they can really leave a lasting impact on your customers and target market. Not only do Sport and Motion have access to the highest of quality talent but they can provide you with sports choreography and production.

Sports talent can help bring excitement, understanding and personality to an event or advertisement. With Sport and Motions advanced sports talent file sharing system, you can view profiles at ease, with access to professional photos, videos, and relevant information. Not only is this process simple but it can help save you money.

How This Helps Our Sports Talent

Sport and Motion encourage growth and want to help athletes who haven’t had their time to shine and/or in need of work. Sport and Motion are a sports consultancy company and will only get their sports talent the best jobs that’ll give them a recognition that they deserve.

It’s a competitive world and athletes need a place where they can show off their skills and abilities, Sport and Motion are mentors and trained to give athletes the attraction and help they need.

Sports Talent and Why Joining an Agency is Important

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What is sports talent?

Sports talent are athletes who have a unique set of skills in a specific field. As well as sports personalities with an inspiring message. Identifying sports talent starts with looking for young athletes who have future potential, these are often incredible athletes overlooked or de-selected early.

However, identifying sports talent too late or too early can be detrimental. Also talent scouts will look for those who are immediately talented and can often overlook those who are still developing and can be amazingly skilled later on. That’s where Sport and Motion comes in.

Why joining a talent agency is important?

Talent agencies like Sports and Motion are full of specialists in the sporting industry. With experts to help you, you can focus on yourself and improve your sport talent, especially enhancing your image.

Sport and Motion will do all the work to getting you a job due to their access to various contacts. This could be an event or advert.

Not only will they help shape your image and brand by increasing your followers and gaining more attraction, but Sport and Motion can help encourage you to be the best you can be in your field.  

Sport and Motion are a sports consultancy company, this means they can negotiate deals that’ll benefit their sporting talent and get them jobs that shows off their abilities.

There’s no shame in struggling to find work on your own, it’s a competitive world and everyone needs a helping hand, Sport and Motion are here to mentor you, find you jobs that suit your skills and get you noticed.

If you want to join our sport talent database apply now.

The Ultimate Guide To A Successful Sports Event

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Planning, marketing, and hosting a sports event can be quite overwhelming, especially if it’s your first time doing it. However, with these tips and considerations we can help you get the ball rolling and organise an amazing event.  

Preparing Your Sport Event 

When you plan for a sports event it’s just about the budget ad timeline, you also need to think about the sports talent and sponsors involved. You need to be able to see the bigger picture.  

What is your goal? Is it realistic for that type of sporting event? You need to think about how much time you have to execute it and the time it’ll take to hire sports talent and sponsors.  

Sport and Motion have an event sporting team that have years of experience. They can engage audiences through creativity and style, encouraging them to participate within the sporting event whilst pushing the core messages across.  

Look at some of the sports talent we have to help you get the most out of your event.  

Once you figured out what the overall goal is, you should think about location and date. When is the right time to hold this event? Can you find a venue that’ll have everything need? You need to set some deadlines for yourself to remain organised.  

The moment a plan is in place is when you look at financing and sponsorship. You also need to consider supplies for the venue and the health and safety aspect of the event and location.  

Promoting A Sporting Event  

There’s a lot of competition within the sporting market. Which is why your event must be promotable.  

The name of the event needs to be catchy and easy to remember. Posters are great for promoting events at gyms and sport halls. Social media is a great platform for getting influencers to promote your event. Asking all sporting talent and sponsors to help promote the event on their social platforms could gain the right kind of attention.  

Hosting A Sports Event 

This is probably the most stressful part, which is the day of the event and hosting it. Always check the weather before the day and have preparations in place for if you were planning to do the event outdoors.  

Make sure everyone working at the event have been briefed and know exactly what they’re doing. Along with a schedule everyone can see.  

Check equipment and that all resources are there. If sporting equipment is being used, you need to make sure any machines are working properly as an accident could be life threatening.  

Follow Up After Sports Event  

This is your chance to post any coverage and content you can. Along side this you would thank everyone who attended and the workers.  

You can use this time to collect feedback to ensure your next event is better.  

What is Sports Choreography?

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Sports choreography is used commercially and in sport advertisements, especially when using a sport personality to promote a brand or product. A Sports Choreographer will use any sports talent to create a visually pleasing advert. 

Sport and Motion are highly experienced in creating unique concepts including sports choreography in London. Not only do they create emotive and impactful productions, but they also constantly deliver innovative and fresh content using sports choreography. 

Who do sports choreographers work with?
Sports choreographers will work alongside directors, producers, and sports talent. With the assistance of script writers and storyboard artists to create realistic promotional videos. 

Specialist Advice
By using a Sports Choreographer, you’re guaranteed expert advice on how the sporting talent should be acting in front of the camera. Whether this includes telling a basketball player what type of shot to shoot or a boxer on how they should be shadow boxing. Communication with these sporting stars is what makes them incredibly important.

Finding Sports Talent
Not only are sports choreographers knowledgeable in how the sports talent should be moving but they also have the eye to find the right talent that’ll suit a specific project. Sports choreographers usually have their own connections on performance models and sports body doubles, this usually means the talent has been vetted and is of high quality. 

Find out more on sports choreography and how it could benefit your brand. Also, if you’re looking to join our sporting talent listing apply here

Role of Sport Consultants in the Sports Industry

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Sports consultants work with professional athletes, sports teams, and corporations as marketing experts to help improve their involvement in sports. 

What do sport consultants do?
Working alongside directors, producers, and events planners to create and add sporting realism to any campaign including assistance with script writing, story boards and helping with specialised choreography with all details within the screen or event to ensure that there is authenticity and realism throughout. Sports consultancy is highly competitive, but Sport and Motion not only do consultancy but use their own specialised sports talent database and sports production teams to create promotional videos from initial storyboarding to post-production for the sports industry. 

Networking
Sport consultants require confidence to be able to network and market their services to multiple organisations, whether they’re big or small companies. This includes finding new sports talent as well finding sport projects and productions. 

Research
Sports consultants must be able to keep updated on the latest trends in the sports industry including marketing and sports development. 

Strategic Planning
Depending on the project and sports organisation, sports consultants need to come up with a strategy on how to approach the project. Also be able to provide reports to several teams and boards on prosed plans. 

Multiple projects
There could multiple projects happening at once, consultants must be able to priorities, multitask and be organised. This also includes handling contracts, hiring, and training sports talent and management staff. 

How To Book Sport Talent to Your Advertising Campaign or Sports Event

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Hiring the right actors and attaching the right sports talent to your filming or event can be what makes and breaks you. But to any producer or end client the process of finding a reliable company to source this at short notice can be quite daunting.

If you secure the right sports talent to your production or event, it can propel your brand. If all you can provide is a script/storyboard without the specialists, you won’t get so much as a glance. This is because large brands get shown creative briefs every day, if you have recognisable or distinctive up and coming talent secured it’ll seem like something worth investing in. 

Where to start
First you need to build the foundations, this means creating a solid creative brief tying in the brands key USP’s. Something that’s commercial and will stand out amongst the competition. Make sure the script has been seen by people and you’ve gained as much feedback as possible. 

Casting Talent
Finding the right sports talent is key, you need someone with some good connections and experience who knows sports inside out and can get you lots of amazing feedback from a wide selection of talent to fit any brief. This will get you in the door to pick your selection of talent. Rather than a database full of actors or part time enthusiasts Sports and Motion focuses on professionals or World champions. This approach ensures every scene is delivered correctly to the highest standard and is visually impressive. Sport and Motion provides a unique sports talent file sharing system, where you can view profiles with photos, video, and relevant information. You can find the right person for your production easily whilst saving on costly castings in half the time. 

Business plan and budget
You need a business plan; this will help you stay organised. Do all the research you need to prepare for the finances that’ll come from making this film or event. Once you have a clear business plan and budget it’ll be easier to gain funding for production. 

Get in touch with Sport and Motion if you need help finding sports talent or even a production service here.