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As technology advances, so does the way many operations are run.

One such process that has changed dramatically since the days of auditioning events, is sports casting.

A sports casting event was once the only way that people could see talented individuals and make a choice on who to star in their production.

Now, there are sports casting agencies, such as Sport & Motion, who help to bridge the gap between talent and director.

But what exactly do we mean when we say sports casting? And why should you work with an agency on your next project?

Let’s take a look.

What is Sports Casting?

When a sports production is due to be made, one of the key considerations for any director is who will star in it.

They need to find someone relatable and who can target their key audience. The perfect candidate will also be an expert in their chosen sport, being able to showcase skills and achievements throughout the film.

So, how do they find these people?

Well, they use sports casting, which is the process of looking through potential candidates and picking the right one for the job.

This can be tricky though, and as the world of social media creates more opportunities for people to become a sports talent or influencer, it becomes harder to pinpoint the perfect person.

This is where a sports casting agency comes in.

Key Roles of a Sports Casting Agency

For directors and sports talent alike, a sports casting agency can play key roles in helping fill roles in productions with the right sport star.

Some key roles of a casting agency are:

• Talent Representation – A sports casting agency will have a wealth of talent in their database who they can offer to directors to help them pick someone for their film. They will work on behalf of both parties if needed, selling the characteristics of the client, and helping the director narrow their search to the perfect person.

• Job Seeking – Finding the right job can be hard, and that is why a sports talent casting agency will always have their finger on the pulse as they keep an eye out for any new openings that may be of interest to someone in their database. Once the right job comes up, they will put the right name forward and make sure they’re name is in the hat for the role.

• Application Guidance – It’s one thing finding the right job, but now you have to get it. A sports casting agency will not only have plenty of contacts who can help throughout your application, but they will also be able to provide guidance on how best to showcase your skills and get the role in question.

• Contract Negotiations – If you’re accepted for the part, then you will need to negotiate a contract. A sports casting agency will often have a consultancy service as well, which can help handle this aspect of the application process and make sure all goes well for client and director.

• Talent Spotting – We’ve mentioned earlier how important it is to find the perfect person for a role, and a sports casting agency can help with this, putting their best candidates forward to a director so they don’t have to go searching. They are also always on the lookout for new talent to join their database, meaning they can always provide fresh and up and coming stars to directors who are seeking them.

There are many other services sports casting directors provide, and more and more people are choosing to work with them now as they provide many stunning benefits.

The Benefits of Working with a Sports Casting Agency

Time is Saved

For directors and clients, spending a long time heading to casting events can be costly, both in time and money.

By working with a sports casting agency, you only get put forward for jobs that suit you, and all of your information, including your showreel, can be shared.

This means a director doesn’t have to spend days looking at applicants, and sports talent can get the job quickly if it fits.

Market Your Skills

If you’ve got plenty of skills but just don’t know how to showcase them, then it can be hard to get yourself in the frame for roles that could be perfect for you.

A sports casting agency is the middleman between you and the director and can make sure they see what you’re made of when looking to fill a spot.

Also, they can give advice on how to market yourself and build your brand while in between jobs so in the future, you can go for something bigger and better.

Provide All Information in One Place

One of the most time-consuming jobs when reviewing applicants is receiving all of the information.

It may be visual, such as someone’s height or even what their favoured hand is, or something different such as age, background, or skill level.

A sports casting agency packages all this into one profile which can be delivered together, meaning all the information you will ever need is in one place.

Access to a Wide Range of Talent

Every sports production is different. Different brands have different visions and messages that they would like to spread.

A sports casting agency will have access to hundreds of talented individuals, from world champions to up and coming talent, and therefore will always have someone who is ideal for your role.

No matter your budget, time constraints, and more, a sports casting agency will be flexible and listen to your needs before providing the right talent for you.

For clients, it gives a chance to rub shoulders with people at the top of their game and be associated with them, which can be inspiring and educational.

Industry Expertise

The final benefit of working with a sports casting agency is that you gain access to the expertise and experience of someone who has done this for many years.

Whether you’re looking to find the perfect role, or fill it, one of the casting team will be able to provide advice which will help you achieve your goal, which can be invaluable for someone new to the industry looking to find their way.

Whether it’s about the kind of person you’re looking for, the right roles, or the direction of the production, a sports casting agency can act as a sounding board and provide industry advice, access to contacts, and much more.

The Importance of Choosing the Right Sports Casting Agency

If you’re a client or director, choosing the right sports casting agency is vital.

Some things you must consider are:

• Reputation – Reputation is key to not only getting access to the best talent and jobs, but also getting accepted for roles. Choosing an agency with a track record of securing great talent and landing big roles will put you in the best place to do just the same.

• Connections – Having a wide network is vital for finding out about the best jobs and being able to get your name to the top of the list. From directors and choreographers, to consultants and influencers, the more people you can know the better the chance of finding out and landing the best jobs.

• Wealth of Talent – If you choose to work with an agency that has a small number of clients, then your options are limited on who can fill the room. What you need is a company who can provide a wide number of suitable clients, as well as giving all the information needed to help you make a decision.

• Compatibility – You must share the same passion for what you do and feel comfortable working alongside your chosen sports casting agency. If you can build up a good rapport with the team and feel safe in the knowledge they always have your best interests at heart, then this can give you peace of mind you’re in the right place.

• Services Offered – Some sports casting agencies may just get your name through the door, but some may offer much more. We’ve mentioned a few of these earlier, but things like contract negotiations and marketing are extra add ons that can add another dimension to the service you are getting.

Sport & Motion

If you’re looking for a sports casting agency that has a proven track record of filling big roles with great talent, then look no further than Sport & Motion.

Our database contains over 800 talented individuals who are hungry for the next big role.

From influencers and body doubles to models and more, we have the right person no matter what role you’re offering.

Want to know how we can fill the next spot in your sports production? Or are you a talented individual looking to join our family?

Then get in touch today.

Sports influencers come in many shapes and sizes.

There are the mainstream, world-famous stars of their chosen sports that garner attention and respect everywhere they go.

Alternatively, there are the up-and-comers, making their way through their career and showcasing their journey with their followers.

These aren’t the only types of sports influencers, and the rise of social media has coincided with a rise in this industry.

But when did sports influencers begin to emerge? And what has facilitated the recent rapid rise?

Let’s take a look.

The Birth of Sports Influencers

Sports has been a mainstay of public entertainment for centuries.

From the Roman Gladiators to Roma football club, people have gazed in wonder at their idols and jeered at their rivals for thousands of years.

So, when did sports influencers become a thing?

Well, this topic is a tricky one to find a concrete answer to.

For example, there is the Greek athlete Milo of Croton who has famous for being a champion wrestler around the year 6000 BC.

He was famous around this time for his many feats of strength and power, including carrying a full sized ox across his shoulders.

While there was no television, and Milo certainly didn’t showcase his skills on Tik Tok, he was still a renowned name that people flocked to visit and pay homage to.

There were hundreds and thousands of famous and influential sports figures such as Milo of Croton throughout time, but all changed when the television came around, and the ability to become an influencer to a worldwide audience was available.

Sports Influencers on the Television

When the television and radio became much more widespread, the news and tales of famous sports stars was much easier to hear or see.

This made becoming a worldwide star much easier.

Sports figures such as Babe Ruth were now no longer known to simply baseball fans, but were household names, starring in films and on shows.

And then, as the 20^th century passed it’s halfway point, a whole new raft of sports stars came along that were charismatic, energetic, not shy of the cameras, and most importantly, experts in their chosen sport.

Stars like Billie Jean King, Muhammad Ali, and Michael Jordan were regularly shown across television screens throughout the world.

Michael Jordan is a great example of how the role of a sports influencer began to change.

He was more than just a basketball player. He was the face behind one of the most popular trainers of all time. He starred in movie with Bugs Bunny. Every move he made was plastered across every newspaper.

Sports stars were now celebrities, and big brands were flocking to help them advertise their brand and wear their merchandise.

And then we headed into the 21^st Century, and everything changed.

The Social Media Sports Influencers

When platforms such as YouTube, Facebook, Twitter, Instagram and Tik Tok were released, the role of sports influencers changed.

No longer did they have to wait for opportunities to showcase their skills, they now had their own channels which they could post to as regularly as they would like.

This changed a lot in the world of sports influencers, due to many factors, including:

• Accessibility: Social media, video, and streaming platforms such as the ones listed above have made it much easier for talented individuals to create and share their own content. This makes it much easier to showcase what you’re about and allow your expertise and knowledge to help build an audience.

• Authenticity: A sports influencer who is working on social media platforms can be seen as an authentic role model to many young athletes. For example, if someone can see that an influencer lives and films near them and is becoming a star then it is a story they can relate to and really take inspiration from.

• Niche Audiences: There are hundreds of different sports out there, and while it used to be hard for some more niche ones to get coverage, that is not the case anymore. Whether it is specific teams, or specific sports, you can build your fanbase and send your content to them directly. For example, adrenaline junkie Travis Burke has built an audience of over 700,000 Instagram followers by showcasing great photography while out doing some extreme sports.

• Opportunities: There are now many more ways that a sports influencer can make money, such as using advertisements on their channel or being sponsored by brands to wear their gear. The bigger the audience of an influencer grows, the more money will be offered to form a partnership.

Sports influencers now don’t have to be professional athletes, or appear on television. They can build their own following creating videos how they would like.

It has led to huge names forging their own careers, such as Joe Wicks, who started out with exercise videos on YouTube and now has over 2 million subscribers on this channel alone.

While sports influencers can go in their own direction, there are other ways that they can build a career, and that is where our team at Sport & Motion come in.

Sports Influencer Opportunities

There are several ways sports influencers can use their audience and begin a career. With the help of a sports consultant, you can have access to a wide range of new and exciting opportunities.

Such as:

Brand Partnerships

As mentioned earlier, if you can partner with a brand and become an ambassador, you will get paid to wear their gear and use their equipment during your content, making this a great way to build your name and earn some money.

Sports Events

Sports events are often crying out for sports influencers who can come and showcase their skills, engage with the audience, and bring their following along with them. From sports activations and shows, to meet and greets and interviews, a sports influencer can be a big draw at an event and really make a difference in terms of ticket sales and audience enjoyment.

Sports Advertisements

The idea of a sports advertisement is to get an audience engaged and make them invest into a story. Influencers are a great way of doing this, as many have inspirational journeys they can portray and great skills to show. That is why using your name to star in sports films is a great choice for a sports influencer.

Sports Influencers and Sport & Motion

If you’re a sports influencer, and you would like to work with a sports consulting team who have the knowledge and expertise to help you really make the most of your career, then we would love to help.

From finding roles in great sports productions, starring at sports events, and getting to partner with leading brands, our team can help you find the opportunities that you have been looking for.

Want to know more? Then get in touch with our team today.

What is a Sports Influencer?

Athletes are often influential figures and role models.

Whether you’re a footballer regularly scoring goals in the Premier League, former sports stars who have now become celebrities, or simply exceptional athletes who are at the top of their game right now, using your passion, dedication and talent to promote events and companies is a big business.

Here at Sport & Motion, we regularly use our large database of sports influencers to help promote brands.

But just what is a sports influencer, and how can they help you in your next promotional project?

Let’s find out.

What Makes a Sports Influencer?

A sports influencer is often someone who has excelled in a certain field.

From gymnasts to weightlifters, if you have a story to tell and guidance to provide, then you have everything you need to become an influencer.

As an influencer grows a following, they will find many brands wanting to help them promote their products.

While the emergence of social media has changed advertising, sports influencers have been used to market products for many years.

Let us head back to 1984, and the Air Jordan. This was a shoe that became synonymous with one of one of the greatest basketball players of all time, Michael Jordan.

While the terminology may have been different, this is an early example of a sports influencer.

In modern times, sports influencers have many more ways to reach an audience, and this means that more people have the opportunity to become one.

Sports influencers are no longer just the biggest names in the best leagues in the world, but they are also content creators, freestylers, sports models, up and coming athletes, and much more.

Our database has a varied range of some of the most talented sports influencers around, meaning if you are an influencer, it could be a perfect place to find work.

Alternatively, if you are a brand looking for influencers to help boost your brand, we can pinpoint the exact individual for you.

But what can an influencer bring to your promotional campaign?

How to Use Sports Influencers for Promotional Videos and Events

Sports influencers often have a story.

Where they came from and their journey to get to where they are now is an inspiration, and this is why they are such a hit when promoting brands.

A key to choosing the right individual for your job, is to focus on what you are selling. For example, we’ve worked on projects with Marcus Rashford and Anthony Joshua.

Both of these are superstars in their own sport, but they would be best used selling different products. Out of the two, you wouldn’t pick Marcus Rashford to promote your boxing gloves, for example.

We also carried out this case study with stars of the WSL.

This was a great project, and these influencers are a huge influence on wa growing number of up and coming female athletes.

The key to influencer marketing is choosing a person your audience can relate with and gain inspiration from.

We’ve worked with major brands such as Adidas and Nike, and when promoting these brands, we use sports influencers who suit the products in question.

Influencers also bring their own followers, so using a famous sports star, such as Jamie Redknapp, in a promotional video is a great way of increasing your advertising reach.

From athletic build, talent, back story, and more, each sports influencer is different, but if you choose the right one, you are sure to hit the right note with your audience (a great way to do this through sports activations) and potentially open your brand up to a much wider audience.

Top Five Sports Influencers

When it comes to the top five sports influencers in the world, it is open to interpretation, but here are some that are definitely near the top of the list:

• Christiano Ronaldo – With over 500 million followers on Instagram, Ronaldo is definitely one of the leading sports influencers in the world. And there’s plenty of reasons why. He’s won nearly everything in football (as I write this he is still in with a chance for a World Cup medal) and is testament to the benefits of hard work and dedication.
• Serena Williams – Despite recently retiring, Serena Williams is still a hugely influential athlete. One of the greatest tennis players of all time and someone who has won it all, she has a massive following on Instagram and beyond.
• Lebron James – His Instagram handle is @KingJames, and that says all you need to know about one of the best basketball players of all time. Lebron James is an icon in America and boasts over 100 million followers.
• Ronda Rousey – A former Olympian who has gone on to take over the UFC and the WWE, Ronda Rousey has used her abilities to break ground in many industries, and this makes her a real influence to many people.
• Virat Kholi – With over 200 million followers on Instagram, Virat Kholi is one of the most highly followed sports stars. With millions of fans of his cricket ability not just in India, but across the world, there aren’t many bigger influencers than him.

How to Become a Sports Influencer

If you want to become a sports influencer, then don’t be put off by the names mentioned above.

There is a place in the influencer industry for people of all talents and fitness levels.

The key is to post content regularly and share your story. If you’re training for something in particular or want to showcase a competition win, then let the world know and before you know it, you may build a following and yourself become a sports influencer.

The key thing to do when you’re growing is to try and work as much as possible. That’s why it is such a great idea to sign up with a team such as Sport & Motion.

Through becoming a member of our database, you are sure to find work at events and in promotional videos which is a great way to further build your name and brand.

Our Sports Influencers

We work with a wide range of sports talents. From sports models and body doubles, to influencers and beyond, we work with some of the biggest and best stars in the business, and many up-and-coming talents as well.

If you want to become part of this team, or you are seeking sports influencers to use to promote your brand or event, then get in touch with our team today.

WHAT ARE SPORTS CASTING DIRECTORS LOOKING FOR?

Sports casting directors are looking for all types of athletic and sports talent, ranging from football players to martial arts. It’s essentially trying to find the diamond in the rough of sporting talent so that sports casting directors can showcase their talents and skills. 

What do sports casting directors want?  

Casting directors tend to look for sporting talent with exceptional skills and are personable. However, every job requires something different. Whether this is for sport events, a promotional video or advertisement, they may need a certain set of skills, gender or certain look that only a specific athlete can provide.  

Sport & Motion have a huge sports talent database making the casting process simpler. With just one click of a button you can access a variety of talent profiles with key information, photos and videos so you can make an informed decision. Holding cast events are now a thing of the past, technology has allowed casting directors to decide without wasting time and money.  

Tips for sports talent in castings 

• Be approachable. Chances are as sports talent you need to be engaging especially for sport events and adverts. You need to portray confidence in your abilities but not arrogance, by appearing as friendly, professional and likeable your talent will inspire those watching, including casting directors and producers.  
• Think about the big picture. Not all jobs are going to be ideal but they’re all steppingstones to that big break. Don’t act like certain jobs are beneath you, all jobs add to your experience.  
• Expect the unexpected. As sports talent, sports casting directors will expect you to be flexible and adaptable. Be prepared to improvise even on the job.  
• Showcase your best. Ensure you’ve fit, conditioned and practiced your skills, you need to be in top condition to be able to show off the best of your abilities.  

Sport & Motion have revolutionised the sports casting system to make it easier for everyone involved. Not only do you have access to an 800+ talent database of sports models, sports body doubles, sports influencers and talent, but you could ask the Sport & Motion team to help refine your search. By providing a simple mood board or key requirements we can help your visuals come to life.  

Get in touch if you’re looking for sports talent or if you have a set of skills and want to be added to our sports talent database.  

What Is Sports Management?

Sports management is much like sports consultancy. They work with the business side of sports and recreation. Sport management might involve working on a sports team’s finances, managing sport events, or acting as a form of communication between coaches, sports choreographers, and the media.

How do you become a sports manager?

There are a variety of degree programs in sports management. These are available at a university or online at both undergraduate/graduate levels. Sports management requires excellent analytical thinking, confidence, and communication skills. However, a degree isn’t necessary but helps.

Work experience is just as useful such as, coaching youth sports clubs, becoming involved in the management and operations of a sports club and volunteering at sport events and amateur teams.

What do sport managers do?

Much of what a sport manager does is behind the scenes. You can find careers in the following fields:

• Teaching sports management
• Sports talent director
• Promotion’s manager
• Marketing
• Events manager
• Sports commissioner
• Sales
• Sponsorship

However, director level positions tend to require more advanced education such as a masters.

Sport & Motion are a sports consultancy company that do sports management to help organise sports events and manage their sports talent. Sports talent, whether it is body doubles, sports models, influencers, and more, needs sport managers who can help promote and get them involved in the best suited sport events.

The Benefits Of Using Sports Consultancy In London

London is an incredibly competitive area with loads of sports talent and sport events in need of sport consultants. Sport consultancy in London consists of landing sports business deals, this can include sponsorship for sporting events, individual players, sports models, and more.

Why use sport consultants in London?

Sport consultants will regularly look into sport trends, reviewing and analysing these to help provide the necessary advice to help sales and client performance. Not only does sports consultancy include looking at trends but it involves working with different people e.g. media, promoters, investors, sports influencers, and sport leagues. The high level of communication sport consultants in London have allows them to organise sport deals that’ll help sports talent and keep their best interests at heart.

What are the specific services sport consultants in London provide?

– Strategies

o Sport consultants need to use marketing strategies to make significant relationships with fans and sponsors.

– Fan Management

o They help gain and control fan engagement and spending, they also help with gaining more fans.

– Sponsorship Evaluation

o They’ll evaluate any sponsorship programme and provide an overview.

Other services sports consultants include market intelligence, financing, research, forecasting and media performance.

Sport & Motion have years of experience and was in fact founded by Colin Nell who has used his 20+ years of experience to gain insight into the sport industry making Sport & Motion experts in promotional events for media campaigns, organisations and the public sector.

Why Is Sponsorship Important For Sport Events?

Sport events are a great way to get your brand noticed and gain potential customers. Sport event sponsorship is a great way to advertise your brand and support the event.

Sponsorship can make an event bigger Sport events are a great way for athletes to get noticed. By getting a sponsor for the event you can ensure the athletes and sports talent are getting the recognition they deserve. Sponsors can provide the money to turn a small event to a massive one.

Sponsorship can alleviate stress on sports talent/athletes

Sport promoters are usually in charge of logistics, marketing, securing the budget, venue and generate attendance. This also includes sponsorship, however sometimes sports talent need to find sponsorship themselves, which could cause stress as they can’t focus on their talent and skills.

Also, by gaining sponsorship, sports influencers and talent can feel motivated to work extra hard at the event, as they have a higher chance of getting noticed by multiple people.

Sponsor Partners can bring a bigger audience

Finding a sponsor that’s relatively popular, like a brand that’s big in the hosting town or city could be a massive plus. It’ll encourage people to watch it as well as let people know it’s an event they can trust.

Big sponsors will also be willing to promote your event on their social channels etc, which will attract a much bigger audience.

Higher attendance is more revenue

Your sponsor is supporting you financially, they would want this event to be a huge success and provide a return. The sponsorship will naturally provide a bigger audience than without, which will already create a high return. You could also provide, food/drinks and merch, this will help you earn that bit extra.

There are many ways you can reach out to potential sponsors, including on website such as Sports – Business Directory UK – List of UK sports companies and sporting manufacturers, or through word of mouth and networking.

Sponsorships are incredibly important for sporting events, especially for getting your sports talent noticed. Which is the main priority for Sports and Motion. If you need sports talent for an event or need production work please get in touch.

Sports Talent And Why Joining An Agency Is Important

What is sports talent?

Sports talent are athletes who have a unique set of skills in a specific field. As well as sports personalities with an inspiring message. Identifying sports talent starts with looking for young athletes who have future potential, these are often incredible athletes overlooked or de-selected early.

However, identifying sports talent too late or too early can be detrimental. Also talent scouts will look for those who are immediately talented and can often overlook those who are still developing and can be amazingly skilled later on. That’s where Sport & Motion comes in.

Why joining a talent agency is important?

Talent agencies like Sports and Motion are full of specialists in the sporting industry. With experts to help you, you can focus on yourself and improve your sport talent, especially enhancing your image.

Sport & Motion will do all the work to getting you a job due to their access to various contacts. This could be an event or advert.

Not only will they help shape your image and brand by increasing your followers and gaining more attraction, but Sport & Motion can help encourage you to be the best you can be in your field.  

Sport & Motion are a sports consultancy company, this means they can negotiate deals that’ll benefit their sports models, talent, influencers, sports body doubles, and more, and get them jobs that shows off their abilities.

There’s no shame in struggling to find work on your own, it’s a competitive world and everyone needs a helping hand, Sport & Motion are here to mentor you, find you jobs that suit your skills and get you noticed.

If you want to join our sport talent database apply now.