September 2021

Why Is Sponsorship Important For Sport Events?

Sport events are a great way to get your brand noticed and gain potential customers. Sport event sponsorship is a great way to advertise your brand and support the event.

Sponsorship can make an event bigger Sport events are a great way for athletes to get noticed. By getting a sponsor for the event you can ensure the athletes and sports talent are getting the recognition they deserve. Sponsors can provide the money to turn a small event to a massive one.

Sponsorship can alleviate stress on sports talent/athletes

Sport promoters are usually in charge of logistics, marketing, securing the budget, venue and generate attendance. This also includes sponsorship, however sometimes sports talent need to find sponsorship themselves, which could cause stress as they can’t focus on their talent and skills.

Also, by gaining sponsorship, sports influencers and talent can feel motivated to work extra hard at the event, as they have a higher chance of getting noticed by multiple people.

Sponsor Partners can bring a bigger audience

Finding a sponsor that’s relatively popular, like a brand that’s big in the hosting town or city could be a massive plus. It’ll encourage people to watch it as well as let people know it’s an event they can trust.

Big sponsors will also be willing to promote your event on their social channels etc, which will attract a much bigger audience.

Higher attendance is more revenue

Your sponsor is supporting you financially, they would want this event to be a huge success and provide a return. The sponsorship will naturally provide a bigger audience than without, which will already create a high return. You could also provide, food/drinks and merch, this will help you earn that bit extra.

There are many ways you can reach out to potential sponsors, including on website such as Sports – Business Directory UK – List of UK sports companies and sporting manufacturers, or through word of mouth and networking.

Sponsorships are incredibly important for sporting events, especially for getting your sports talent noticed. Which is the main priority for Sports and Motion. If you need sports talent for an event or need production work please get in touch.

Sports Talent And Why Joining An Agency Is Important

What is sports talent?

Sports talent are athletes who have a unique set of skills in a specific field. As well as sports personalities with an inspiring message. Identifying sports talent starts with looking for young athletes who have future potential, these are often incredible athletes overlooked or de-selected early.

However, identifying sports talent too late or too early can be detrimental. Also talent scouts will look for those who are immediately talented and can often overlook those who are still developing and can be amazingly skilled later on. That’s where Sport & Motion comes in.

Why joining a talent agency is important?

Talent agencies like Sports and Motion are full of specialists in the sporting industry. With experts to help you, you can focus on yourself and improve your sport talent, especially enhancing your image.

Sport & Motion will do all the work to getting you a job due to their access to various contacts. This could be an event or advert.

Not only will they help shape your image and brand by increasing your followers and gaining more attraction, but Sport & Motion can help encourage you to be the best you can be in your field.  

Sport & Motion are a sports consultancy company, this means they can negotiate deals that’ll benefit their sports models, talent, influencers, sports body doubles, and more, and get them jobs that shows off their abilities.

There’s no shame in struggling to find work on your own, it’s a competitive world and everyone needs a helping hand, Sport & Motion are here to mentor you, find you jobs that suit your skills and get you noticed.

If you want to join our sport talent database apply now.

The Ultimate Guide To A Successful Sports Event

Planning, marketing, and hosting a sports event can be quite overwhelming, especially if it’s your first time doing it. However, with these tips and considerations we can help you get the ball rolling and organise an amazing event.  

Preparing Your Sport Event 

When you plan for a sports event it’s just about the budget ad timeline, you also need to think about the sports talent and sponsors involved. You need to be able to see the bigger picture.  

What is your goal? Is it realistic for that type of sporting event? You need to think about how much time you have to execute it and the time it’ll take to hire sports talent and sponsors.  

Sport & Motion have an event sporting team that have years of experience. They can engage audiences through creativity and style, encouraging them to participate within the sports activation whilst pushing the core messages across.  

Look at some of the sports talent we have to help you get the most out of your event.  

Once you figured out what the overall goal is, you should think about location and date. When is the right time to hold this event? Can you find a venue that’ll have everything need? You need to set some deadlines for yourself to remain organised.  

The moment a plan is in place is when you look at financing and sponsorship. You also need to consider supplies for the venue and the health and safety aspect of the event and location.  

Promoting A Sporting Event  

There’s a lot of competition within the sporting market. Which is why your event must be promotable.  

The name of the event needs to be catchy and easy to remember. Posters are great for promoting events at gyms and sport halls. Social media is a great platform for getting influencers to promote your event. Asking all sporting talent, and sponsors to help promote the event on their social platforms could gain the right kind of attention.  

Hosting A Sports Event 

This is probably the most stressful part, which is the day of the event and hosting it. Always check the weather before the day and have preparations in place for if you were planning to do the event outdoors.  

Make sure everyone working at the event have been briefed and know exactly what they’re doing. Along with a schedule everyone can see.  

Check equipment and that all resources are there. If sporting equipment is being used, you need to make sure any machines are working properly as an accident could be life threatening.  

Follow Up After Sports Event  

This is your chance to post any coverage and content you can. Along side this you would thank everyone who attended and the workers.  

You can use this time to collect feedback to ensure your next event is better.