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What Is a sports consultant

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If you’ve taken a look through the Sport & Motion website, you may have seen the phrase sports consultant used a lot.

But what does this phrase mean?

Well, in a nutshell, it means we are a team that stays on top of the current trends in sports and fitness, and we use this to help brands, athletes, entertainers, and more to find roles and productions that suits their needs and help to progress their careers.

There is high demand for sports consultants, and in this article, we’re going to show you why.

Let’s take a look.

What Does a Sports Consultant Do?

There are many different roles that a sports consultant can carry out.

These include:

  • Strategic Planning – When it comes to promoting a brand, there is much more that goes into it than just creating a production. Planning a strategy for a client is a key role of a sports consultant, and this includes conducting market research, identifying exciting opportunities by analysing new trends, and building a plan to really get the brand into the forefront of the public mind.
  • Management – When I say management, there are many different areas under this umbrella. It includes athlete management, which can involve contract negotiations and the seeking out of potential career opportunities. It can also mean sports event management, which involves co-ordinating logistics and ensuring everything runs smoothly.
  • Key Person Selection – When sports talent comes to us for guidance, there are often a few key roles they need help with. A good sports consultant should have access to a wide range of coaches, agents, and marketing executives who can work with a new athlete to promote themselves, make the most of their ability, and build a career in their chosen industry.
  • Marketing and Branding – Speaking of marketing, a sports consultancy team are able to handle many aspects of this themselves for clients that are individual athletes or big brands. From developing branding strategies, to creating marketing campaigns, whether they be on social media, advertisements, or in sports events.
  • Development Opportunities – Every client we have wants to grow in their career, and as a sports consultant, we are always looking for ways to help them do just that. We do this in various ways, including seeking out partnerships for business clients, or sponsorships for our individual athletes. We also help to seek out new revenue streams and develop marketing plans to really take your career to the next level.

There are many more roles that a sports consultant carries out, so if you want to know more, why not get in touch with our team today and we can talk you through exactly what we can do for you.

football sports talent

Sports Consultancy for Brands

A sports consultant can work with brands to help them maximise the potential of their sports-related initiatives.

Many sports and fitness brands recognise the value and power that their chosen sport fosters, and so working with a consultant they can unlock various ways of attracting audiences, building communities, and growing engagement.

Some things a sports consultant will do with a brand is help build a strategic plan that aligns with the overall goals and objectives.

A consultant will also look at the target audience, analyse market trends, and look at the competition to devise a plan of how to get the most attention from a campaign.

If deals and partnerships need to be negotiated, when putting on events or working with leagues, a consultant will also be on hand to offer advice and handle negotiations.

With the help of sports consultants, brands can make informed decision, execute successful marketing campaigns, and build a strong network, making it a great way of getting your business off the ground.

Sports Consultancy for Athletes

If you’re an athlete, you can also use a sports consultancy team.

A consultant will help you to navigate your professional career and achieve your goals on and off the field.

Building your personal brand can be tricky, with lots of competition out there, and that’s why a sports consultant can make such a difference.

Spotting potential opportunities such as media appearances and sponsorships, as well as handling contract negotiations is all part of the consultant’s remit.

But it’s not all financial.

A sports consultant will be like an advisor throughout your career, helping you to build a following, whether this be in social media or beyond.

Through building key relationships and starring in (or even creating) engaging content, you are sure to soon realise your goals, and a consultant will be by your side all the way, helping pick out great roles, and ensuring it is your name that gets put in front of the director or organiser.

sports models mma

Benefits of Working with a Sports Consultant

Working with a sports consultant comes with many benefits, including:

Expertise

A consultant will come with years of knowledge and experience in dealing with many situations across many different sports, and this can be invaluable when providing guidance and support throughout a client’s career.

Strategic Planning

When promoting a brand or an athlete, having a good strategy is everything. Using a consultant to help you plan a marketing strategy is always a good idea and will help ensure your goals, audience, and market are all taken into account.

Access to Networks

If you are a new brand or an unknown athlete, then you may struggle finding the right contacts to help get you through the door. Not with a sports consultant though, as they will come with an extensive network and be able to connect you with some opportunities that you wouldn’t of had access to before.

Negotiation Skills

Making sure you always get the right deal when negotiation with clients, sponsors, and brands is key to always making sure you are getting the most out of your work. A consultant will help here, advising on figures you should aim for and helping to negotiate tricky contract situations.

Grow Your Brand

Most people hire a sports consultant because they want to grow their brand, and there’s a good reason for that. They are experts in promoting a brand or athlete, and will provide you with all the hints, tips, and opportunities you need to get your name in front of your potential audience.

Keep Track of Your Finances

Some sports consultants will even keep an eye on the financial side for you, ensuring that any investments, or financial plans that you may have for the future are wise. This can be a big help to new athletes or brands that aren’t too financially savvy.

Keep Your Performance Levels Up

Not just off the field, but a sports consultant can also help boost your career on the field. Through advice and training, mentally and physically, a sports consultant will ensure you are always in the best shape and are prepared for what is needed for you to really make a mark in your chosen industry.

Sports Consultancy with Sport & Motion

If you are an athlete or brand and you would love to work with a sports consultant, then look no further than Sport & Motion.

We have over a decade of experience building campaigns and helping to grow athletes and brands and take them to the next level.

Want to know how we can help you?

Get in touch today.

football sports talent

What Is Sports Talent?

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What Is Sports Talent?

Here at Sport & Motion, we work endlessly to secure some of the most talented sports individuals across the globe and attach them to our database.

We are proud to provide sports talent to sports productions and events working across some of the biggest brands in the world.

But what do we mean when we say sports talent?

Well, here’s a guide on just what sports talent is and how sports talent can be used to promote a brand.

Let’s take a look.

What do we Mean by Sports Talent?

Sports talent is an individual who excels in their chosen field.

Out sports talent database contains a long list of diverse athletes that have great sporting personalities and a stunning set of skills.

Sports talent can be anyone, regardless of age, gender, disabilities, and more.

There are key attributes that a sport talent must have, including a strong skillset not just in sport, but also in performing in front of a crowd or a camera.

Personality is also important for sports talent. The work they undertake is often done to represent a brand so they must be engaging, approachable, and leave a lasting impression on the audience.

The Steps to Become a Sports Talent

Sports talents are used in many different industries, from film, social media campaigns, television advertisements, sporting events and more.

If you wanted to become a sports talent, here are the steps to take.

  • Grow Your Skillset – a key aspect of being a sports talent is being exceptional in your sport, so make sure you have finetuned your skills before applying for a talent role. Whether you are enhancing your skills in front of an audience, or making waves in your chosen sport, find what will make you a great sports talent and work on any improvements that need to be made.
  • Gain Some Experience – Experience is key when putting on a show or starring in front of a camera. Not only does it help you build confidence in your abilities, but it will also prepare you for any future show and make you well aware of the processes and methods used.
  • Apply to Become Part of Our Database – The next step is to join a sports consultancy agency such as Sport & Motion. Through our talent application form, we will get to know you and your skillset and add you to our database, ready for your next role. But applying to be part of the team isn’t the only way to get in, as we always have our eye on the pulse, constantly looking into emerging trends, staying connected to clubs, communities and specialist groups to help us identify the best sports talent out there.
  • Get Briefed – One of the first steps after joining our database is when we guide you through our brief for working within the sports advertising industry. This will inform you of the professionalism and high levels needed to represent our company, and the brands you will be starring for.
  • Get to Work – As soon as the perfect role for you appears, we will act quickly to ensure you land the part and your career as a sports talent can really begin.
man spinning ball for kick it out campaign

How Brands Use Sports Talent

There are many ways in which sports talent can be used.

Sports productions are a common method, and this means in films, advertisements, and social media campaigns used to help grow a brand.

The sports talent may be performing as part of the production, or they may be acting, or even performing as a sports body double, but their skillset and athleticism will stand out and are sure to catch the eye of the audience.

Sports talent are also used during events, where they can be used to engage an audience and showcase their skills to really put on a show.

These individuals are there to influence, engage, and impress an audience, and the aim is to leave a lasting impression of the production, event, and most importantly, the brand.

Sports talent can help to bring excitement, understanding, and personality to an event or advertisement.

If you are a brand looking to take on some sports talent for your latest project, Sport & Motion can help, with our advanced sports talent file sharing system which allows brands to view profiles, access professional photos and videos, and see all relevant information easily and efficiently, making your decision on just who to hire a quick one.

What Sport & Motion Provides to Our Sports Talent

We are a sports consultancy team who have a large database of talented and exciting sporting individuals.

Becoming a member of the Sport & Motion family has many benefits, including these three.

Mentoring

Through years of working in this industry, we know exactly what it takes to become a successful sports talent. Our knowledge has built through many experiences, and we love nothing more than helping emerging sports talent get their careers started by offering advice on how to excel and really make the most of the talent they have got.

Find You the Perfect Jobs

Whenever a new project comes our way, we will search through our database and find the individuals who are most suited to the role. This means we don’t send you to any job, but only ones where you can truly shine. Whether you’re a sports body double, sports model, influencer, or more, we will find you the perfect roles to advance your career.

Put Our Faith in You

We trust in our sports database to deliver on any job and will always strive to add any new or emerging sports talent to our team. We are willing to take a chance on someone who may be lacking experience or may not be fully at the top of their game, if we can see potential in them, and we love nothing more than seeing them shine and grow as we help them secure more jobs.

rugby sports talent

Sports Talent with Sport & Motion

If you are a talented individual who wants to being showcasing their skills in front of an audience, whether live or on a screen, then get in touch today and become part of our database.

Or, if you’re a brand looking to hire someone to take your sports production to the next level, then contact our team who will search our database to find the perfect individual for you.

We can’t wait to hear from you.

What are sports casting directors looking for?

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WHAT ARE SPORTS CASTING DIRECTORS LOOKING FOR?

Sports casting directors are looking for all types of athletic and sports talent, ranging from football players to martial arts. It’s essentially trying to find the diamond in the rough of sporting talent so that sports casting directors can showcase their talents and skills. 

What do sports casting directors want?  

Casting directors tend to look for sporting talent with exceptional skills and are personable. However, every job requires something different. Whether this is for sport events, a promotional video or advertisement, they may need a certain set of skills, gender or certain look that only a specific athlete can provide.  

Sport & Motion have a huge sports talent database making the casting process simpler. With just one click of a button you can access a variety of talent profiles with key information, photos and videos so you can make an informed decision. Holding cast events are now a thing of the past, technology has allowed casting directors to decide without wasting time and money.  

Tips for sports talent in castings 

  • Be approachable. Chances are as sports talent you need to be engaging especially for sport events and adverts. You need to portray confidence in your abilities but not arrogance, by appearing as friendly, professional and likeable your talent will inspire those watching, including casting directors and producers.  
  • Think about the big picture. Not all jobs are going to be ideal but they’re all steppingstones to that big break. Don’t act like certain jobs are beneath you, all jobs add to your experience.  
  • Expect the unexpected. As sports talent, sports casting directors will expect you to be flexible and adaptable. Be prepared to improvise even on the job.  
  • Showcase your best. Ensure you’ve fit, conditioned and practiced your skills, you need to be in top condition to be able to show off the best of your abilities.  

Sport & Motion have revolutionised the sports casting system to make it easier for everyone involved. Not only do you have access to an 800+ talent database of sports models, sports body doubles, sports influencers and talent, but you could ask the Sport & Motion team to help refine your search. By providing a simple mood board or key requirements we can help your visuals come to life.  

Get in touch if you’re looking for sports talent or if you have a set of skills and want to be added to our sports talent database.  

What is Sports Management?

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What Is Sports Management?

Sports management is much like sports consultancy. They work with the business side of sports and recreation. Sport management might involve working on a sports team’s finances, managing sport events, or acting as a form of communication between coaches, sports choreographers, and the media.

How do you become a sports manager?

There are a variety of degree programs in sports management. These are available at a university or online at both undergraduate/graduate levels. Sports management requires excellent analytical thinking, confidence, and communication skills. However, a degree isn’t necessary but helps.

Work experience is just as useful such as, coaching youth sports clubs, becoming involved in the management and operations of a sports club and volunteering at sport events and amateur teams.

What do sport managers do?

Much of what a sport manager does is behind the scenes. You can find careers in the following fields:

  • Teaching sports management
  • Sports talent director
  • Promotion’s manager
  • Marketing
  • Events manager
  • Sports commissioner
  • Sales
  • Sponsorship

However, director level positions tend to require more advanced education such as a masters.

Sport & Motion are a sports consultancy company that do sports management to help organise sports events and manage their sports talent. Sports talent, whether it is body doubles, sports models, influencers, and more, needs sport managers who can help promote and get them involved in the best suited sport events.

The Benefits of Using Sports Consultancy in London

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The Benefits Of Using Sports Consultancy In London

London is an incredibly competitive area with loads of sports talent and sport events in need of sport consultants. Sport consultancy in London consists of landing sports business deals, this can include sponsorship for sporting events, individual players, sports models, and more.

Why use sport consultants in London?

Sport consultants will regularly look into sport trends, reviewing and analysing these to help provide the necessary advice to help sales and client performance. Not only does sports consultancy include looking at trends but it involves working with different people e.g. media, promoters, investors, sports influencers, and sport leagues. The high level of communication sport consultants in London have allows them to organise sport deals that’ll help sports talent and keep their best interests at heart.

What are the specific services sport consultants in London provide?

– Strategies

o Sport consultants need to use marketing strategies to make significant relationships with fans and sponsors.

– Fan Management

o They help gain and control fan engagement and spending, they also help with gaining more fans.

– Sponsorship Evaluation

o They’ll evaluate any sponsorship programme and provide an overview.

Other services sports consultants include market intelligence, financing, research, forecasting and media performance.

Sport & Motion have years of experience and was in fact founded by Colin Nell who has used his 20+ years of experience to gain insight into the sport industry making Sport & Motion experts in promotional events for media campaigns, organisations and the public sector.

freestyler performing at an event

Why are Sport Events Companies Important?

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Why Are Sport Events Companies Important?

Sport events companies consist of event planners and event managers. Event companies can provide multiple things to help ensure any type of athletic sporting event runs smoothly.

What do Sport Events Companies Provide?

Sport events companies can help organise sport events for your organisation or company. This may be for hosting, celebrations, promotions, workshops etc but typically involving the public. A good sport events company will listen to what their client is looking for. As an events company you are required to provide the following information: time, cost, manpower and if there are any resource restrictions. Resources are incredibly important for sport events. As a sport event company, you need to be prepared for the space rented to not have enough room or if certain resources are outside the client’s budget etc.

Sport events companies should always be upfront about what they can do and provide to avoid any misunderstandings.

What are the Benefits of Sport Events Companies?

Sport events companies have experience to ensure your event runs correctly. They would know everything that could go wrong and will be prepared for it. Also, they could have connections. At Sport & Motion not only does company founder Colin Nell have experience working within sport events but has only the best sports talent and influencers to ensure your sport events are interactive and engaging. Sport events companies will also know some sponsors. Sponsors are great for business as they’ll promote your business on their socials, they’ll also show their fans that you’re a trusted company and they may even use your services after the event. Sponsors may also provide some financial support as well as.

Sport events also encourage the communities to come to together, not only does it boost the local economy and moral, but it helps the town gain some free publicity. This is great for local businesses e.g., restaurants and local hotels.

What are Sports Events?

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What Are Sports Events

Have you ever thought about what makes a sport event? Firstly, we must explore what a sporting event is. A sport event consists of an athletic activity, whether that be a specific skill or physically prowess. Sport events are usually competitive and rely on a set of rules issued by a national body or organisation.

How to make a sport event successful?

A successful sport event depends on various factors, this includes having a good sport consultant. A sport consultant will work with various people to ensure a sporting event has the right marketing and promoters to get it noticed. They will work with your sports talent to make sure they are noticed in their field.

How do sport events benefit sports talent?

Sport events are great way for the sports talent to get the chance to showcase their skills through sports activations, especially if they were once overlooked. Sport events gives talent a place to expand their portfolio and get noticed by sponsors etc and even make some money doing what they love.

It gives sports talent hope that they don’t need to give up on their specialised sport just because they aren’t in a team.

What do sport events do for the community?

Sport events bring the community together also are a positive way to generate some local business. Hosting a sport event can help boost the local economy and morale. Depending on the size of the event it could even bring business to local hotels, restaurants, and free publicity to the town. There are many sport events that even contribute to a specific local charity, not only helping the sports talent but the locals as well. Sport events encourage community unification and joy for everyone of all ages.

Are you looking for sports talent for an event? Or need help planning an event? Look no further than Sports and Motion, we have a highly experienced team that can provide you the help you need as a sports consultancy company.

Why is Sponsorship important for Sport Events?

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Why Is Sponsorship Important For Sport Events?

Sport events are a great way to get your brand noticed and gain potential customers. Sport event sponsorship is a great way to advertise your brand and support the event.

Sponsorship can make an event bigger Sport events are a great way for athletes to get noticed. By getting a sponsor for the event you can ensure the athletes and sports talent are getting the recognition they deserve. Sponsors can provide the money to turn a small event to a massive one.

Sponsorship can alleviate stress on sports talent/athletes

Sport promoters are usually in charge of logistics, marketing, securing the budget, venue and generate attendance. This also includes sponsorship, however sometimes sports talent need to find sponsorship themselves, which could cause stress as they can’t focus on their talent and skills.

Also, by gaining sponsorship, sports influencers and talent can feel motivated to work extra hard at the event, as they have a higher chance of getting noticed by multiple people.

Sponsor Partners can bring a bigger audience

Finding a sponsor that’s relatively popular, like a brand that’s big in the hosting town or city could be a massive plus. It’ll encourage people to watch it as well as let people know it’s an event they can trust.

Big sponsors will also be willing to promote your event on their social channels etc, which will attract a much bigger audience.

Higher attendance is more revenue

Your sponsor is supporting you financially, they would want this event to be a huge success and provide a return. The sponsorship will naturally provide a bigger audience than without, which will already create a high return. You could also provide, food/drinks and merch, this will help you earn that bit extra.

There are many ways you can reach out to potential sponsors, including on website such as Sports – Business Directory UK – List of UK sports companies and sporting manufacturers, or through word of mouth and networking.

Sponsorships are incredibly important for sporting events, especially for getting your sports talent noticed. Which is the main priority for Sports and Motion. If you need sports talent for an event or need production work please get in touch.

Sports Talent and Why Joining an Agency is Important

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Sports Talent And Why Joining An Agency Is Important

What is sports talent?

Sports talent are athletes who have a unique set of skills in a specific field. As well as sports personalities with an inspiring message. Identifying sports talent starts with looking for young athletes who have future potential, these are often incredible athletes overlooked or de-selected early.

However, identifying sports talent too late or too early can be detrimental. Also talent scouts will look for those who are immediately talented and can often overlook those who are still developing and can be amazingly skilled later on. That’s where Sport & Motion comes in.

Why joining a talent agency is important?

Talent agencies like Sports and Motion are full of specialists in the sporting industry. With experts to help you, you can focus on yourself and improve your sport talent, especially enhancing your image.

Sport & Motion will do all the work to getting you a job due to their access to various contacts. This could be an event or advert.

Not only will they help shape your image and brand by increasing your followers and gaining more attraction, but Sport & Motion can help encourage you to be the best you can be in your field.  

Sport & Motion are a sports consultancy company, this means they can negotiate deals that’ll benefit their sports models, talent, influencers, sports body doubles, and more, and get them jobs that shows off their abilities.

There’s no shame in struggling to find work on your own, it’s a competitive world and everyone needs a helping hand, Sport & Motion are here to mentor you, find you jobs that suit your skills and get you noticed.

If you want to join our sport talent database apply now.

The Ultimate Guide To A Successful Sports Event

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The Ultimate Guide To A Successful Sports Event

Planning, marketing, and hosting a sports event can be quite overwhelming, especially if it’s your first time doing it. However, with these tips and considerations we can help you get the ball rolling and organise an amazing event.  

Preparing Your Sport Event 

When you plan for a sports event it’s just about the budget ad timeline, you also need to think about the sports talent and sponsors involved. You need to be able to see the bigger picture.  

What is your goal? Is it realistic for that type of sporting event? You need to think about how much time you have to execute it and the time it’ll take to hire sports talent and sponsors.  

Sport & Motion have an event sporting team that have years of experience. They can engage audiences through creativity and style, encouraging them to participate within the sports activation whilst pushing the core messages across.  

Look at some of the sports talent we have to help you get the most out of your event.  

Once you figured out what the overall goal is, you should think about location and date. When is the right time to hold this event? Can you find a venue that’ll have everything need? You need to set some deadlines for yourself to remain organised.  

The moment a plan is in place is when you look at financing and sponsorship. You also need to consider supplies for the venue and the health and safety aspect of the event and location.  

Promoting A Sporting Event  

There’s a lot of competition within the sporting market. Which is why your event must be promotable.  

The name of the event needs to be catchy and easy to remember. Posters are great for promoting events at gyms and sport halls. Social media is a great platform for getting influencers to promote your event. Asking all sporting talent, and sponsors to help promote the event on their social platforms could gain the right kind of attention.  

Hosting A Sports Event 

This is probably the most stressful part, which is the day of the event and hosting it. Always check the weather before the day and have preparations in place for if you were planning to do the event outdoors.  

Make sure everyone working at the event have been briefed and know exactly what they’re doing. Along with a schedule everyone can see.  

Check equipment and that all resources are there. If sporting equipment is being used, you need to make sure any machines are working properly as an accident could be life threatening.  

Follow Up After Sports Event  

This is your chance to post any coverage and content you can. Along side this you would thank everyone who attended and the workers.  

You can use this time to collect feedback to ensure your next event is better.  

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