Daily Archives :

Monday, August 21, 2023

boxer standing in ring

What are the Roles of a Sports Influencer?

1000 650 mattd

There are many different types of sports influencers.

There are global superstars who amass millions of followers aiming to get a glimpse into their lifestyle.

There is also the other aspect of influencer life. The up-and-coming athletes whose daily grind is an inspiration to many people.

No matter what type of influencer you are, you will be expected to fulfill many different roles throughout your career.

Each one will impact your audience in a different way, and if you can provide an all-round approach, that is ideal.

These are the different ways your work is taken in by people, and we’ve listed seven of them here.

Let’s take a look.

son heung min with body double

7 Roles of a Sports Influencer

A Role Model

Sports influencers inspire their followers by showcasing the dedication, hard work, and discipline that is required to excel in their chosen field.

Their journeys serve as motivation for individuals looking to achieve their fitness and sports goals.

The way they live their life, conduct themselves, and dedicate themselves to their work makes them a great role model to people who are looking to follow a similar career.

Especially if from a similar background, it shows that great things can be achieved if you push yourself in the right way, and this can be inspiring to many.

An Educator

Influencers provide valuable information about training techniques, workout routines, nutrition, and sports-related topics.

They educate their audience on best practices, helping followers make informed decisions about their fitness journeys.

There is a lot more to becoming an expert in your field than many people believe. Taking a glimpse into the life of a professional footballer for example, you will see a focused diet, regular training sessions, and much more.

Showing how to exercise, recover, eat, sleep, and much more can be really valuable to someone who is struggling and can’t work out why.

Providing this education is great content for someone who is looking to learn.

A Content Creator

Sports influencers generate a wide range of content, including videos, photos, blog posts, and social media updates.

Their creative efforts entertain, educate, and engage their audience while providing insights into their daily routines.

This is a key aspect of growing a following and maintaining a constant communication with them.

Basically, everything stems from your content. The story you want to tell, the lessons you want to give, and the tips you want to trade are all key aspects of this.

When it comes to creating content, make sure it is regular, and that ideas and uploads are always kept fresh so your following doesn’t get bored.

They follow you to be entertained and inspired, so make sure that you provide this.

A Motivator

With their personal stories of challenges and successes, influencers motivate others to overcome obstacles, push their limits, and achieve their goals, whether in sports or other areas of life.

If people can see a success story, then they will believe that they themselves can always do the same and will follow the advice you give to help them along the way.

A key aspect of becoming a talented athlete is motivation, so make sure that you always let the viewer know how much effort and desire has gone into making you the athlete you are today.

This motivation will rub off on them and lead them to pick up their boots and get out for more practise to boost them along their own journey.

man balancing ball on head

A Storyteller

Sports influencers often share their personal journeys, creating narratives that resonate with their audience.

These stories can be tales of triumph, perseverance, and the pursuit of excellence.

This is a key aspect of building a following as if people can relate to your story and take plenty of meaning from it, then they are sure to gain plenty of insight from your content.

This lends itself to a few other categories listed here, such as motivation and education, and your story should provide both of these and more.

While it is great to showcase a skill you can do, for example, showing the journey of learning it and how you finally mastered it is much more compelling and can leave a much bigger effect on the audience.

Most influencers have overcome challenges and hardship in getting to where they are, so let your viewer know about this, as this will help them overcome challenges of their own.

An Agent of Change

Sports influencers can drive change and awareness on important issues, such as mental health, body positivity, and gender equality, by using their platforms to initiate meaningful conversations.

This is a side to being a sports influencer that is very important, as it can really open up a dialogue on pressing matters that are important to you.

As an influencer, people will look up to you and admire you, so use this feeling to speak to them on sensitive issues and provide your guidance on the matter.

Another way you can be an agent of change is through innovation.

Influencers often experiment with new training methods, equipment, and workout routines.

They introduce innovative approaches to fitness, helping their audience stay up-to-date with the latest trends.

An Ambassador

The final role in this list is that of an ambassador.

We’ve all seen sports stars promoting their new sportswear and this is because they are an ambassador for a brand.

What this means is they wear the gear as a way of advertising it, and this is a really powerful tool in sports marketing and beyond.

If your favourite sports star wears Adidas boots for example, you’re a lot more likely to want a pair for yourself.

You can also discuss what’s good about the brand’s products and showcase the positive features yourself.

If you’re a runner, and you’ve just completed a marathon in a great pair of trainers, let your followers know.

Most of these will also be runners so this could be a big help to them, and the brand who created the shoes.

Jamie Redknapp

Sports Influencers at Sport & Motion

Want to fulfil these roles as a sports influencer?

Then Sport & Motion can help. Our database has a wide range of talented athletes, including influencers, who can work with you to boost your exposure and make the most of your expertise and skillset.

The rise of sports influencers has been rapid, and now is the perfect time for you to begin the journey to becoming one.

Want to know more? Then get in touch with our team today.

gabriel jesus

How to Become a Sports Influencer

640 359 mattd

It has never been easier to create content and broadcast it to the world than it is right now.

With the emergence of social media meaning new videos can be uploaded everyday to an infinite number of people, if you want to be seen and share your story, then now is the time.

Sports influencers have taken advantage of this new world, promoting themselves across many different mediums to a worldwide audience.

So, if you’re sat at home with a ball at your feet and a story to tell, how can you join this exciting group of emerging sports influencers?

Well, here at Sport & Motion, we have a huge database of talented individuals that includes many sports influencers, and we’ve compiled this list of seven tips to help you on your journey.

Let’s take a look.

new balance models

7 Tips for Becoming a Sports Influencer

Identify Your Passion

Every sports influencer first has to find their space.

When people are looking for someone to influence and inspire them, they often look in niches that they are interested in. Whether it’s darts or dancing, a viewer will relate much more if someone is showcasing high talent in their favourite sport.

If you wear yourself too thin and try to cover too many bases, you run the risk of never really excelling in any of them, so it’s always a good idea to determine your specific area of interest and really finetune your skills for this.

While a varied portfolio can be a good thing, growing your expertise in one field will make you a real leader in the game, and that is a great position to be in if you want to grow your following.

Showcase an Authentic Story

The word influencer is key to knowing what will help further your career.

You need to be able to influence and to do that, you need a great story.

This needs to be something that is engaging and empowering. It also needs to be authentic.

Whether you have faced serious setbacks and overcome them, or simply show the work you’ve put in to reach the level of talent you are at right now, there are many ways to really grab a viewer’s attention.

You want them to be able to see themselves in you and find encouragement from your story to achieve their own.

This is when you truly become more than just someone with great skills, but someone who can really influence people.

Work with Others

If you want to reach as many people as possible in a quick time, working with other people in your industry is a great way to get there.

Not only does it allow you to reach a wider audience, but it gives an insight into how they work and may help you perfect your craft.

From the equipment they use to the way they tell their story, influencers who have much more experience than you are always great to learn from.

This can also add another dimension to your videos and can lead to fun and exciting new topics for content.

The more you network, the more you will grow your list of contacts in the business, and this will only help as they share your content, promote you, and provide great advice as you make your way up your career ladder.

football sports talent

Offer Value to Viewers

Growing a following is essential to becoming a sports influencer.

The more people who view your work, the more chance it has of being shared and interacted with which will only help you promote your brand more.

The content you produce must provide some value to the viewer in order to get them to watch and be engaged with it.

This can come in many forms.

It could be as simple as sitting in a room and giving advice. This could be nutritional advice, exercise tips, or simply answers to questions viewers may have.

You could also teach skills and provide methods on how someone at home can master them. This can include tricks as well.

Through tips, tutorials, and insights, you will always leave a viewer fulfilled after watching one of your videos, and this can be a big help in growing your status as an influencer.

Work Across Multiple Platforms

The key to reaching the most people is to work across as many platforms as possible.

There are several social media outlets now on which you can post content, so spend some time delving into your audience and working out exactly where they are.

Of course, your outreach doesn’t always have to be digital.

You can head to sports events, play in competitions, and meet fans in other ways to add a personal touch to your interactions.

The more visible you are, the better. The key is to be seen, spread your name, and share your story, so take advantage of the abundance of ways there is to do this and never miss an opportunity to pick up a new fan.

Create Great Content

Everything stems from your content.

This is what people see first when they click on your profile, so you must make sure it is exciting and engaging.

A recent study found a user on mobile looks at a Facebook video for an average of 1.7 seconds.

That is not a lot of time to grab someone’s attention, so you must produce content that is eye-catching.

This lends itself back to the point about making something of value. If a viewer thinks they will gain something from your content, they will watch, so don’t waste precious seconds and get straight to it.

This content should showcase your passion and expertise in your chosen industry and should be done in many forms to attract many people.

This includes blog posts, videos, social media posts, and more. If you can educate, inspire, and entertain with each post, you’re on the right track.

Invest in Good Equipment

One thing that can make a huge difference in the life and work of an influencer is high-quality equipment.

From cameras to microphones, the right tools can increase the quality of your content tenfold.

If your videos look grainy, or the sound is muffled, you will lose a lot of viewers as it won’t look professional.

You need your videos to be crisp and clear, and through good lighting, sound, and visuals, you can achieve this straight away and blow your viewers away with every new video.

While this equipment may be expensive to begin with, it will certainly be a great investment as you grow your following. If it costs too much right now, keep an eye out for second-hand items which can be purchased for cheaper, or see if you can collaborate with other influencers and use their equipment.

wsl players

Sports Influencers at Sport & Motion

One final tip we would give is to join an agency.

Sport & Motion has a huge database of talented athletes which includes influencers. Our consultants work with them to get their careers on the right path, finding them great opportunities to grow and hone their skills.

Sounds like something you may be interested in? Then get in touch with our team and sign up today.

choreographer watching on

Behind the Scenes of a Sports Advertising Campaign, From Start to Finish

535 428 mattd

If you’re a fan of watching the match on a Sunday afternoon, or the boxing on a Saturday night, you will probably find a wide range of sporting advertisements between segments of the show.

These are normally 30 second clips that use sports to showcase a brand.

But how do these small films get onto your screen? How does it all begin? And who is involved?

Here at Sport & Motion, we have worked on many sports productions in many different industries, and we’ve created this 7-step guide to building the perfect sports advertising campaign.

Let’s take a look.

actors stood around director

Step-by-Step Approach to a Sports Advertising Campaign

Step 1: Building the Concept

Everything begins with an idea.

One of the great things about sports productions is there are no limits. Whether you want to use global influencers in wide-reaching locations, or simply an unknown sports talent with nothing but a ball at their feet, either can be used in effective ways.

The brainstorming phase involves marketers, creatives, and often athletes themselves, sitting down to discuss the campaign’s core message, theme, and goals. A key factor here is deciding on the audience, and how best to appeal to them.

Whether it’s promoting a new product, celebrating a milestone, or supporting a cause, this stage sets the foundation for the entire campaign, and the end goal at this stage is to have a clear vision of how the final product will look.

Now the steps to bring it to life begin.

Step 2: Choose Your Team

Once you have the plan in place, you need the people to help create it.

While a core team will have been established in the planning phase, you still need to pick out sports talent to play key parts.

One option here is to use recognised names, such as we did in our advertisements starring Anthony Joshua and Son Heung-Min. Athlete endorsements play a significant role in sports advertising.

Brands collaborate with athletes whose values align with the campaign’s message. These partnerships are carefully cultivated to ensure authenticity, creating a genuine connection between the athlete and the brand.

Another good idea is to use up-and-coming talent, who can really leave an impression and resonate with the viewer at home.

Step 3: Develop a Creative Plan

So, you have the concept and the vision for the final product, now it’s time to delve into the nitty gritty.

Using sports choreographers alongside copywriters, designers, and more, work out a play-by-play guide to how each scene will look.

They create visually stunning graphics, write compelling ad copy, and produce videos that evoke emotion and excitement.

This will be your blueprint that everyone will work from in the coming months as the production is bought to life, so make sure everything is well-covered and easy to understand.

This is another key document and plenty of time should be spent ensuring it is perfect before the filming begins.

female footballer being filmed

Step 4: Pick Your Platforms

Modern sports advertising spans across various platforms, including TV, social media, websites, and even physical installations.

A multi-platform strategy ensures that the campaign reaches the audience wherever they are, maximizing its impact.

Each platform might require tailored content to suit its format and audience expectations.

For example, a younger audience may resonate more with a campaign that features heavily on social media and is more interactive, whereas you may get more reach from a different audience if you do television advertisements or sports events appearances.

Finding the right platform and tailoring your sports advertisement to be optimised for this is key to getting the most impact from your target viewers.

Step 5: Create Your Content

Now the time has come to create the content.

This is when all of the planning, meetings, recruiting, and more, come together to bring the vision of your sports advertisement to life.

Everyone will be present to ensure the production that is being acted out and filmed is in line with the plans created in the development phases.

This is one of, if not the most important stage and meticulous detail needs to go into every shot to make sure when it is all complete, the final product is as stunning as can be.

One of the key roles we fulfill here at Sport & Motion is the sports choreography aspect of this, and you can step into our shoes for a day in the life of one of our team in this guide.

Step 6: Launch and Promote

Once everything is done and your sports advertisement has been approved, it is time to get it live.

This is a really exciting stage as you get to see your production in the flesh and live on the medium it was intended for.

Brands often carefully choose the timing of the campaign launch to coincide with important sports events or moments that resonate with the target audience.

Social media teasers, countdowns, and behind-the-scenes sneak peeks build anticipation and excitement among fans, so don’t be afraid to build a buzz before the big day.

Once your campaign is unleashed, it is time to breathe a sigh of relief as the hard work has been done, but that doesn’t mean you can stop there.

Step 7: Engage and Analyse

Once the advertisement is live and is being seen by an audience, you need to assess the performance and see how it’s going.

Engaging the audience is vital for the campaign’s success. Brands encourage interaction through hashtags, contests, and challenges that encourage fans to share their experiences.

This user-generated content becomes an integral part of the campaign, fostering a sense of community and involvement.

Constant monitoring of the campaign is also essential.

Brands track metrics such as engagement rates, website traffic, social media mentions, and sales data. This information provides valuable insights into the campaign’s performance and helps marketers make data-driven adjustments if needed.

And finally, you should keep an eye on the campaign’s success in meeting its goals, whether it’s increasing brand awareness, driving sales, or enhancing brand sentiment.

This analysis informs future campaigns and provides valuable lessons for continuous improvement.

sports model being filmed on exercise bike

Sports Advertising from Sport & Motion

Looking to build an exciting sports advertisement for your brand?

Sports & Motion can help. Whether you need choreographers, sports talent, influencers, and more, our database is sure to have the perfect person to fill the role.

Want to know more? Then get in touch with our team today.

Chatbot Open Button