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The Ultimate Guide To A Successful Sports Event

Planning, marketing, and hosting a sports event can be quite overwhelming, especially if it’s your first time doing it. However, with these tips and considerations we can help you get the ball rolling and organise an amazing event.  

Preparing Your Sport Event 

When you plan for a sports event it’s just about the budget ad timeline, you also need to think about the sports talent and sponsors involved. You need to be able to see the bigger picture.  

What is your goal? Is it realistic for that type of sporting event? You need to think about how much time you have to execute it and the time it’ll take to hire sports talent and sponsors.  

Sport & Motion have an event sporting team that have years of experience. They can engage audiences through creativity and style, encouraging them to participate within the sports activation whilst pushing the core messages across.  

Look at some of the sports talent we have to help you get the most out of your event.  

Once you figured out what the overall goal is, you should think about location and date. When is the right time to hold this event? Can you find a venue that’ll have everything need? You need to set some deadlines for yourself to remain organised.  

The moment a plan is in place is when you look at financing and sponsorship. You also need to consider supplies for the venue and the health and safety aspect of the event and location.  

Promoting A Sporting Event  

There’s a lot of competition within the sporting market. Which is why your event must be promotable.  

The name of the event needs to be catchy and easy to remember. Posters are great for promoting events at gyms and sport halls. Social media is a great platform for getting influencers to promote your event. Asking all sporting talent, and sponsors to help promote the event on their social platforms could gain the right kind of attention.  

Hosting A Sports Event 

This is probably the most stressful part, which is the day of the event and hosting it. Always check the weather before the day and have preparations in place for if you were planning to do the event outdoors.  

Make sure everyone working at the event have been briefed and know exactly what they’re doing. Along with a schedule everyone can see.  

Check equipment and that all resources are there. If sporting equipment is being used, you need to make sure any machines are working properly as an accident could be life threatening.  

Follow Up After Sports Event  

This is your chance to post any coverage and content you can. Along side this you would thank everyone who attended and the workers.  

You can use this time to collect feedback to ensure your next event is better.  

Role Of Sport Consultants In The Sports Industry

Sports consultants work with professional athletes, sports teams, and corporations as marketing experts to help improve their involvement in sports. 

What do sport consultants do?

Working alongside directors, producers, and events planners to create and add sporting realism to any campaign including assistance with script writing, story boards, and helping with specialised sports choreography with all details within the screen or event to ensure that there is authenticity and realism throughout. Sports consultancy is highly competitive, but Sport & Motion not only do consultancy but use their own specialised sports talent database and sports production teams to create promotional videos from initial storyboarding to post-production for the sports industry. 

Networking

Sport consultants require confidence to be able to network and market their services to multiple organisations, whether they’re big or small companies. This includes finding new sports talent, whether it be sports body doubles, sports models, influencers, and more, as well finding sport projects and productions. 

Research

Sports consultants must be able to keep updated on the latest trends in the sports industry including marketing and sports development. 

Strategic Planning

Depending on the project and sports organisation, sports consultants need to come up with a strategy on how to approach the project. Also be able to provide reports to several teams and boards on prosed plans. 

Multiple projects

There could multiple projects happening at once, consultants must be able to priorities, multitask and be organised. This also includes handling contracts, hiring, and training sports talent and management staff. 

How To Book Sport Talent To Your Advertising Campaign Or Sports Event

Hiring the right actors and attaching the right sports talent to your filming or event can be what makes and breaks you. But to any producer or end client the process of finding a reliable company to source this at short notice can be quite daunting.

If you secure the right sports talent to your production or event, it can propel your brand. If all you can provide is a script/storyboard without the specialists, you won’t get so much as a glance. This is because large brands get shown creative briefs every day, if you have recognisable or distinctive up and coming talent secured it’ll seem like something worth investing in. 

Where to start

First you need to build the foundations, this means creating a solid creative brief tying in the brands key USP’s. Something that’s commercial and will stand out amongst the competition. Make sure the script has been seen by people and you’ve gained as much feedback as possible.

Business plan and budget

You need a business plan; this will help you stay organised. Do all the research you need to prepare for the finances that’ll come from making this film or event. Once you have a clear business plan and budget it’ll be easier to gain funding for production. 

Get in touch with Sport and Motion if you need help finding sports talent or even a production service here. 

Casting Talent

Finding the right sports talent is key, you need someone with some good connections and experience who knows sports inside out and can get you lots of amazing feedback from a wide selection of talent to fit any brief. This will get you in the door to pick your selection of talent, from sports influencers, body doubles, sports models, and more. Rather than a database full of actors or part time enthusiasts Sports and Motion focuses on professionals or World champions. This approach ensures every scene is delivered correctly to the highest standard and is visually impressive, with sports choreography that allows our talent to really showcase their skills. Sport and Motion provides a unique sports talent file sharing system, where you can view profiles with photos, video, and relevant information. You can find the right person for your production easily whilst saving on costly castings in half the time.