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Matthew Morris

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Different Techniques to Use for a Sports Production

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When making a sports film, there are many different methods that you can use to grab the viewers attention and make them invested.

These are key techniques that are tried and tested throughout decades of film making and are ideal for setting a scene and telling a story.

Here at Sport & Motion, we have created many different sports films throughout the years, and we have used many different techniques, including the seven listed in this blog.

Let’s take a look.

7 Sports Production Filming Techniques

Establishing Shots

This is one of the most important shots of the entire production.

The establishing shot is the image that sets the scene for the whole film, so getting it right is vital to get the viewer’s interest.

These are often wide-angle shots that show where the film is taking place, such as a stadium or sports field.

This is such an important shot as you set the tone for the whole production. Is it going to be dark and moody or bright and joyful?

Your establishing shot provides these answers and is the beginning of your story.

Take a look at the opening scene to this sports production we made to advertise the Solheim Cup. It is a slow panning shot over the course with emotive music in the background, which instantly shows the setting and tone of the upcoming film.

Slow Motion

Something that works really well in sports productions are slow motion shots.

You will have spent plenty of time picking the right sports talent to star in your production, so make sure you let them showcase their skills.

Using slow motion shots are ideal for showing the form and skills of an individual.

Not only that, but they are great for building tension.

If you are making a football film for example, and your striker hits a shot that looks like it may be about to drift past the goalkeeper in the dying seconds of the game, slowing things down and making the audience hold their breath as they await an outcome is sure to build intensity and add to the drama of the film you are creating.

This advertisement for the Women’s Super League contains a stunning final shot of an acrobatic volley, which is much more effective as everything slows down for a second, adding massively to the tension.


A great sports production captures more than just the skills of the sports talent.

It also takes into account the emotion that sport can muster in a person, and using close up shots is a great way of showcasing this to the audience.

A manager barking orders from the sideline. A player hitting their shot just wide. A fighter throwing a punch as the opponent tries to block it.

All of these can be shown much clearer if you get up close and personal with the action and close-up shots are one of the best ways to do this.

If you have a critical moment in your sports production, make sure the audience get a clear view of it and make sure they don’t miss any crucial touches or skills that are a key part of the story.

This advertisement for Under Armour starring Anthony Joshua (and a sports body double) contains many close ups of his face, showcasing his passion and emotion which is underlined through his voice over (more on this later).

POV Shots

Do you want your audience to feel like they are part of the action?

Using point of view shots that puts them in the shoes of the sports talent starring in the advert is a great way of transporting them onto the field, track, or stadium and is a good method when you want to immerse viewers at home in the action.

It also adds a real sense of what it is like to be there performing the sport.

For example, if a rugby player is charging into a sea of bodies, showing this from their point of view really allows the audience to see for themselves how this would look and make them feel.

This short film for Adidas uses a point of view camera angle and movements to put you right in the heart of the Manchester United changing room, and also out on the Old Trafford pitch.


With many sports productions, such as advertisements, you don’t get a long time to tell your story.

If you want to showcase an individual improving quickly through hard work and determination, then a great way to do this without taking up too much time is through a montage.

This can show quick clips of an individual training, their coaches reactions, their improvement in shape and skill, and much more to tell a story efficiently.

Montages are used in many different types of film as someone goes through a process of learning and improving, and this is a dynamic and fast-paced way of storytelling that lends itself perfectly to short snippets of film.

This advertisement for StatSports showed a range of different youngsters battling with professionals to better themselves in the form of different montages, finishing with them realising their goals and hitting their targets.

Voice Overs

Another classic method for telling a story is using a voiceover.

This is a great way to add context to a story, or showcase a monologue or motivational speech without having to steer away from the action that is taking place.

This is often done in first person, and allows a sporting individual to tell their story and talk of their struggles and progress while the viewer can see the action still taking place.

It’s also a great way to let the viewer know of the feelings and thoughts of your sports star without having to use too many close-ups or break away from the action.

A voice over can also be done by a narrator who tells the story as it unfolds, or by an external speaker who may be associated with the product or brand that you are advertising.

This advertisement for Dove which stars rugby union star Stuart Hogg uses a voiceover to advertise the product and link it well to the action taking place during the film.

Colour Grading

Our final technique is colour grading.

This method involves amending the colour of a film to enhance the story.

For example, if you are making a joyous film full of optimism, then you may use bright and vibrant colours. A gritty, documentary-style film may be shown in a darker and more atmospheric colourings.

Black and white is also often used to add a whole different feel to a sports production.

The colour grading of a sports production has a huge effect on how it is portrayed, so use it wisely as you make a sports production that is the full package and really hits the mark with your viewing audience.

Take a look at this advertisement we made with Son Heung-Min (and a body double) which contained some colour grading in key moments, starting with darker colours and black and white scenes and bursting into colour near the end.

Sports Production at Sport & Motion

Our team have years of experience in creating sports productions that capture the attention of an audience and tell a great story.

If you would like us to work with your brand or would like to discuss a sports production project that you have planned, then get in touch with Sport & Motion today.

man slamming ball down in sports choreography

7 Tips for Creating Great Sports Choreography

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If you’ve been captivated by a sports film you’ve seen, or an advertisement you saw flash up on your television or your social media, then you have fallen for the power of sports choreography.

Sports choreography is the science behind taking athletes and performers and providing them with the platform to really put on a show.

This can be on a stage or behind a camera, but the final result has to be captivating, entertaining, and inspiring.

So, how can you make great choreography? And what effect does it have?

Let’s take a look.

The Effects of Good Sports Choreography

Good sports choreography can have a positive effect on the athletes performing the choreography, the audience watching the performance, and the company who are using the production to boost their brand.

Some key effects are:

  • Improved Skillset – Asking an athlete to perform many different moves and tricks that they wouldn’t often perform on their own is a great way of boosting their talent and skillset. Not only that, but it can help increase other characteristics such as teamwork, instruction taking, and athleticism.
  • Engaging an Audience – The point of a sports production is to leave a lasting impression on the audience and make sure they don’t forget the brand in question. By using great sports choreography, you can take the watching audience on a journey and really make them feel like they are right there watching some great sports talent.
  • Brand Recognition – If the audience are remembering the sports production, then they will also remember the brand. An advertisement or film that lives long the memory is exactly what the brand wants, and if the choreography can help to persuade the audience to go out and buy one of the brand’s products, then it has done exactly what was asked.

7 Sports Choreography Tips

So, now you know exactly what good sports choreography can do, here are seven tips on how you can achieve it.

1. Know the Sport

In order to create compelling and realistic sports choreography, it is important that you have a good idea of the sport you are portraying.

This includes knowing the rules of the sport, the movements that are involved, and some techniques and skills that unique to the sport that can be used to wow an audience.

The visual aspects of the production must be realistic, and the audience must think they are watching a real star of the sport in action, so making sure the form and methods on show are right for the sport in question is key to a believable and compelling production.

When we worked with Anthony Joshua (and a sports body double) for this Under Armour campaign, it was vital the action looked just like it would if it was a professional at the highest level, such as Joshua himself, so we had to make the elements with the body double true to life, and this involved really focusing on the sport.

2. Focus on Storytelling

What all good sports productions need is a good story.

This is something that will inspire the watching audience and make them want to go out and emulate the athlete or sports influencer who starred in the advertisement or film.

Think about the narrative or emotion you would like to convey through the performance, and design the choreography accordingly.

Try and think of what will captivate the audience and what they can relate to, whether it’s an underdog story, or the story of an up-and-coming athlete, or someone at the top of their game.

If the viewer can put themselves in the story and feel the emotion that is being portrayed, you’re sure to leave a lasting impression.

Take a look the work we did with Son Heung-Min for Tiger Beer where we provided a story to really make the production come to life.

3. Work with the Athletes

A good sports choreographer will know that while they are an expert in planning and putting on a show, they also need to listen to the athletes as well to really know how to make the most out of their skills.

The athletes who you are asking to perform the choreography will know their bodies and abilities best, so don’t be afraid to collaborate with them to highlight their strengths and help them to perform at their best.

This can also help to create a more authentic and engaging performance and may also allow some unique skills held by the athlete to be put on show that you may not have known of otherwise.

This advertisement we helped create for Sign in App shows highly talented individuals showcasing some serious skills, so by letting them have some direction and show us what they’ve got, the production really benefited.

4. Use Music to your Advantage

The right music can change the whole feel of a sports production.

Consider the tempo, rhythm, and mood of the audio that is accompanying your sports choreography as this will have a big effect on how the finished product comes across to an audience.

Think of the emotion that you want to portray with your choreography and choose your music wisely as the wrong type may completely change the feel of it all.

Also, when planning your choreography, think of musical cues and crescendos and how you can use these best to really maximise the story you are telling.

For example, look at how we used music to build tension and burst into lifte when the action begins in this Kick it Out Campaign video.

5. Keep the Audience in Mind

One thing that you must always remember is what the audience is going to see.

Whether you are putting on a sports event, or filming a short video, you must always focus on how it is coming across the to the public on the outside.

Make sure your choreography is allowing the athletes on stage or screen to really put on a show, and that it is tailored to the audience in question.

For example, if you are providing choreography to advertise rugby boots for adults, the final product will be much different compared to if you were advertising children’s products.

Knowing your audience is key to creating choreography that will really capture their attention, so never forget about them.

For example, when we created this campaign for Paypal, we had a certain age of user in mind, and we used this to create a production tailored for them.

6. Incorporate Creative Elements

There are many different creative elements that you can incorporate into your sports choreography, especially when making a video or film.

For example, why not use green screen like we did in this Bet365 advertisement. There is a world of technology and special features that you can use to really wow an audience, so don’t be afraid to build your choreography with these in mind.

Everything from props to lighting can have a huge effect on the production you make, so always assess the setting and make sure you are really making the most of the surrounding and any additional features that are available.

7. Don’t Forget the Power of Practising

And the final point, is always remember to rehearse.

Especially if you are performing live at an event, but still vital when behind a camera, working with your athletes to really finetune the choreography is key to creating the best final product that you can.

This is the period where you can check that your athletes are comfortable with the roles and actions you are asking to perform, and also pick up any flaws in your choreography that can be ironed it before the cameras start to roll.

Creating a production such as this one we made for the Barclay’s Women’s Super League incorporates many different sequences, and therefore had to be rehearsed to make sure when it began, everyone had a good idea of what they needed to do, and where they needed to be.

Sports Choreography with Sport & Motion

Are you a brand looking for a stunning sports production with expert choreography to help promote your brand?

Then why not get in touch with Sport & Motion today.

We have years of experience across many different sports and industries in creating stunning shows that are sure to captivate an audience.

We look forward to hearing from you.

BMX freestyler at sports event

6 Different Sports you Can Use at Your Next Sports Event

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If you’re an athletic or sporting brand, a great way to promote your business and put on a real show for the local community is through a sports event.

But what is a sports event?

Well, it can be a number of things, but it always involves some sort of show or competition that is sure to delight and engage an audience.

There are many different sports you can use at your sports event, and here at Sport & Motion, we’ve worked with them all.

That’s why we’ve written this handy guide on six great different types of sports talent you can use.

Let’s take a look.

Setting up a Sports Event

There are many different layers to a sports event, and that’s why it is always a good idea to work with a sports consultant.

This is your pathway to the a world of talent such as sports models and sports influencers. Not only that, but a sports consultant knows the perfect way to set up and run an event.

From sports activations that are designed to really put on a show, to competitions where people can test their skills against other audience members or professionals, the experience of someone who has done this many times before is invaluable.

A great event should excite and engage the audience, and using sports activities is a great way of doing so, allowing your guests to see professionals do their thing, and even take part.

Want to know more about? Check out our complete guide to running a successful sports event.

Why a Sports Event Can Build Your Brand

If you’re looking to grow your customer base, then a sports event is ideal.

There are many ways you can get your local community involved and really reach out to a new audience.

Whether you’re using influencers to share their story and inspire the crowd, or you’re showcasing some skills from local, or even worldwide, talent, a sporting show never ceases to amaze.

From the biggest and most watched sports in the world, to something a bit more niche, holding physical activities and really putting on a production is always sure to entertain and leave a lasting impression of your brand.

6 Different Sports You Can Use at Your Sports Event

If you’re looking to hold a sporting event soon, then there are a huge amount of different sports you can use, and here are six of our favourites that we have worked with recently.

Football Freestylers

Football is one of the most popular sports in the world.

The latest world cup final was watched by nearly 20 million people in the UK alone, and there’s no sign of the love for this sport slowing down.

One of the great things about football, is it is so accessible, and is great for putting on a show.

While you may want to put on small matches, another side of football that is ideal for entertaining a crowd is football freestyling.

This is when individuals can really wow with some amazing skill and trickery with a football (and even tennis and golf balls), such as when we carried out a stadium launch for the aforementioned Qatar World Cup.

From keeping the ball balanced in the air, to performing keepy-ups and more, you’re sure to be amazed at what our freestylers can do.

Check out the video below to see some action from one of our latest events, including our very own founder, Colin Nell.

Basketball Freestylers

A sport that really lends itself to freestyling is basketball.

Some really popular aspects of this sport are the slam dunk contests and of course the Harlam Globetrotters who regularly tour the world putting on shows for their millions of fans.

A basketball freestyler can perform tricks with a ball that will blow your mind.

Juggling multiple balls at one time and spinning them on their finger (with multiple balls as shown in the video below) is only the beginning of what they can do.

The great thing about this, is all you need is a bit of space and a few basketballs, making this perfect for smaller sports events.

Rugby Freestylers

A sport that wouldn’t jump straight to the front of your mind when thinking about sports events, is rugby.

While the previous two sports are commonly used to showcase skills, rugby is more uncommon. This is another sport that works really well with freestyling though, and if you’re promoting a rugby-based brand, it can work perfectly at your event.

So, what does rugby freestyling involve?

Well, it can be many things, from spinning the ball on a pen to performing some gravity-defying moves while holding the ball.

It’s also a great method of sports activation and is perfect for getting young rugby-enthusiasts involved, as shown in the video below.

Parkour Entertainment

Something a bit more niche is parkour.

While this may not be a sport as watched as some of the others on this list, it couldn’t be more suited to really putting on a show at your sports event.

Parkour, also known as free running, often involves using natural obstacles to jump and climb across land in a visually stunning way.

If you have a space containing obstacles, then allowing your parkour talent to make their way across it is always sure to delight an audience.

Got a smaller space?

Well do not fear, as free runners can delight an audience anywhere with flips, jumps, and more acrobatics.

Our database contains some amazing talent in this category. Check out the video below and see how some of our parkour experts really put on a show at a local shopping centre.

BMX Entertainment

Another sport that may not be as watched as more of the above but lends itself really well to putting on a show is BMXing.

You may think this is a hard sport to showcase and that you need a large space filled with ramps, but the truth is very different.

Talented BMXers can showcase their skills in a small area, as shown in the video below.

There are tons of tricks BMX riders can do, from performing flips and jumps if you do have ramps available, to balancing on the bike in special ways and doing spins if you have a smaller space.

This is a great sport to use if you are a brand that is associated with high-octane, adrenaline filled action and you’re sure to get the crowd excited as your sports talent shows off their moves.

Golf Trickshots

Something that takes a huge amount of skill and is perfect for putting on a show and getting a crowd involved, is golf trickshots.

From keeping the ball in the air to using a net to showcase a drive, there are plenty of different tricks and skills that a golf expert can showcase to an audience.

As shown in the video below, this is a great way to get a crowd involved as well, as you can hand them a golf club and see how they get on.

Golf is a hugely popular sport all over the world, and if you’re promoting a brand associated with this sport, then some of our expert golf talent can really bring your show to life.

While not commonly seen as a high energy sport, these trickshots really bring a new element to the game and can open your business up to a whole new audience and really help to grow your brand.

Sports Events with Sport & Motion

If you are looking to put on a sport event, and wondering the best way to do it, why not see what a sports event company such as Sport & Motion can do to help.

We have access to expert individuals across a wide variety of sports so are sure to have the perfect sports talent to boost your brand.

Get in touch today to find out more, or why not check out our previous events to see just what we can do.

wsl players

What is a sports influencer?

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What is a Sports Influencer?

Athletes are often influential figures and role models.

Whether you’re a footballer regularly scoring goals in the Premier League, former sports stars who have now become celebrities, or simply exceptional athletes who are at the top of their game right now, using your passion, dedication and talent to promote events and companies is a big business.

Here at Sport & Motion, we regularly use our large database of sports influencers to help promote brands.

But just what is a sports influencer, and how can they help you in your next promotional project?

Let’s find out.

What Makes a Sports Influencer?

A sports influencer is often someone who has excelled in a certain field.

From gymnasts to weightlifters, if you have a story to tell and guidance to provide, then you have everything you need to become an influencer.

As an influencer grows a following, they will find many brands wanting to help them promote their products.

While the emergence of social media has changed advertising, sports influencers have been used to market products for many years.

Let us head back to 1984, and the Air Jordan. This was a shoe that became synonymous with one of one of the greatest basketball players of all time, Michael Jordan.

While the terminology may have been different, this is an early example of a sports influencer.

In modern times, sports influencers have many more ways to reach an audience, and this means that more people have the opportunity to become one.

Sports influencers are no longer just the biggest names in the best leagues in the world, but they are also content creators, freestylers, sports models, up and coming athletes, and much more.

Our database has a varied range of some of the most talented sports influencers around, meaning if you are an influencer, it could be a perfect place to find work.

Alternatively, if you are a brand looking for influencers to help boost your brand, we can pinpoint the exact individual for you.

But what can an influencer bring to your promotional campaign?

Jamie Redknapp

How to Use Sports Influencers for Promotional Videos and Events

Sports influencers often have a story.

Where they came from and their journey to get to where they are now is an inspiration, and this is why they are such a hit when promoting brands.

A key to choosing the right individual for your job, is to focus on what you are selling. For example, we’ve worked on projects with Marcus Rashford and Anthony Joshua.

Both of these are superstars in their own sport, but they would be best used selling different products. Out of the two, you wouldn’t pick Marcus Rashford to promote your boxing gloves, for example.

We also carried out this case study with stars of the WSL.

This was a great project, and these influencers are a huge influence on wa growing number of up and coming female athletes.

The key to influencer marketing is choosing a person your audience can relate with and gain inspiration from.

We’ve worked with major brands such as Adidas and Nike, and when promoting these brands, we use sports influencers who suit the products in question.

Influencers also bring their own followers, so using a famous sports star, such as Jamie Redknapp, in a promotional video is a great way of increasing your advertising reach.

From athletic build, talent, back story, and more, each sports influencer is different, but if you choose the right one, you are sure to hit the right note with your audience (a great way to do this through sports activations) and potentially open your brand up to a much wider audience.

Top Five Sports Influencers

When it comes to the top five sports influencers in the world, it is open to interpretation, but here are some that are definitely near the top of the list:

  • Christiano Ronaldo – With over 500 million followers on Instagram, Ronaldo is definitely one of the leading sports influencers in the world. And there’s plenty of reasons why. He’s won nearly everything in football (as I write this he is still in with a chance for a World Cup medal) and is testament to the benefits of hard work and dedication.
  • Serena WilliamsDespite recently retiring, Serena Williams is still a hugely influential athlete. One of the greatest tennis players of all time and someone who has won it all, she has a massive following on Instagram and beyond.
  • Lebron JamesHis Instagram handle is @KingJames, and that says all you need to know about one of the best basketball players of all time. Lebron James is an icon in America and boasts over 100 million followers.
  • Ronda RouseyA former Olympian who has gone on to take over the UFC and the WWE, Ronda Rousey has used her abilities to break ground in many industries, and this makes her a real influence to many people.
  • Virat KholiWith over 200 million followers on Instagram, Virat Kholi is one of the most highly followed sports stars. With millions of fans of his cricket ability not just in India, but across the world, there aren’t many bigger influencers than him.
Anthony joshua sports body double

How to Become a Sports Influencer

If you want to become a sports influencer, then don’t be put off by the names mentioned above.

There is a place in the influencer industry for people of all talents and fitness levels.

The key is to post content regularly and share your story. If you’re training for something in particular or want to showcase a competition win, then let the world know and before you know it, you may build a following and yourself become a sports influencer.

The key thing to do when you’re growing is to try and work as much as possible. That’s why it is such a great idea to sign up with a team such as Sport & Motion.

Through becoming a member of our database, you are sure to find work at events and in promotional videos which is a great way to further build your name and brand.

Our Sports Influencers

We work with a wide range of sports talents. From sports models and body doubles, to influencers and beyond, we work with some of the biggest and best stars in the business, and many up-and-coming talents as well.

If you want to become part of this team, or you are seeking sports influencers to use to promote your brand or event, then get in touch with our team today.

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