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Matthew Morris

BMX freestyler at sports event

6 Different Sports you Can Use at Your Next Sports Event

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If you’re an athletic or sporting brand, a great way to promote your business and put on a real show for the local community is through a sports event.

But what is a sports event?

Well, it can be a number of things, but it always involves some sort of show or competition that is sure to delight and engage an audience.

There are many different sports you can use at your sports event, and here at Sport & Motion, we’ve worked with them all.

That’s why we’ve written this handy guide on six great different types of sports talent you can use.

Let’s take a look.

Setting up a Sports Event

There are many different layers to a sports event, and that’s why it is always a good idea to work with a sports consultant.

This is your pathway to the a world of talent such as sports models and sports influencers. Not only that, but a sports consultant knows the perfect way to set up and run an event.

From sports activations that are designed to really put on a show, to competitions where people can test their skills against other audience members or professionals, the experience of someone who has done this many times before is invaluable.

A great event should excite and engage the audience, and using sports activities is a great way of doing so, allowing your guests to see professionals do their thing, and even take part.

Want to know more about? Check out our complete guide to running a successful sports event.

Why a Sports Event Can Build Your Brand

If you’re looking to grow your customer base, then a sports event is ideal.

There are many ways you can get your local community involved and really reach out to a new audience.

Whether you’re using influencers to share their story and inspire the crowd, or you’re showcasing some skills from local, or even worldwide, talent, a sporting show never ceases to amaze.

From the biggest and most watched sports in the world, to something a bit more niche, holding physical activities and really putting on a production is always sure to entertain and leave a lasting impression of your brand.

6 Different Sports You Can Use at Your Sports Event

If you’re looking to hold a sporting event soon, then there are a huge amount of different sports you can use, and here are six of our favourites that we have worked with recently.

Football Freestylers

Football is one of the most popular sports in the world.

The latest world cup final was watched by nearly 20 million people in the UK alone, and there’s no sign of the love for this sport slowing down.

One of the great things about football, is it is so accessible, and is great for putting on a show.

While you may want to put on small matches, another side of football that is ideal for entertaining a crowd is football freestyling.

This is when individuals can really wow with some amazing skill and trickery with a football (and even tennis and golf balls), such as when we carried out a stadium launch for the aforementioned Qatar World Cup.

From keeping the ball balanced in the air, to performing keepy-ups and more, you’re sure to be amazed at what our freestylers can do.

Check out the video below to see some action from one of our latest events, including our very own founder, Colin Nell.

Basketball Freestylers

A sport that really lends itself to freestyling is basketball.

Some really popular aspects of this sport are the slam dunk contests and of course the Harlam Globetrotters who regularly tour the world putting on shows for their millions of fans.

A basketball freestyler can perform tricks with a ball that will blow your mind.

Juggling multiple balls at one time and spinning them on their finger (with multiple balls as shown in the video below) is only the beginning of what they can do.

The great thing about this, is all you need is a bit of space and a few basketballs, making this perfect for smaller sports events.

Rugby Freestylers

A sport that wouldn’t jump straight to the front of your mind when thinking about sports events, is rugby.

While the previous two sports are commonly used to showcase skills, rugby is more uncommon. This is another sport that works really well with freestyling though, and if you’re promoting a rugby-based brand, it can work perfectly at your event.

So, what does rugby freestyling involve?

Well, it can be many things, from spinning the ball on a pen to performing some gravity-defying moves while holding the ball.

It’s also a great method of sports activation and is perfect for getting young rugby-enthusiasts involved, as shown in the video below.

Parkour Entertainment

Something a bit more niche is parkour.

While this may not be a sport as watched as some of the others on this list, it couldn’t be more suited to really putting on a show at your sports event.

Parkour, also known as free running, often involves using natural obstacles to jump and climb across land in a visually stunning way.

If you have a space containing obstacles, then allowing your parkour talent to make their way across it is always sure to delight an audience.

Got a smaller space?

Well do not fear, as free runners can delight an audience anywhere with flips, jumps, and more acrobatics.

Our database contains some amazing talent in this category. Check out the video below and see how some of our parkour experts really put on a show at a local shopping centre.

BMX Entertainment

Another sport that may not be as watched as more of the above but lends itself really well to putting on a show is BMXing.

You may think this is a hard sport to showcase and that you need a large space filled with ramps, but the truth is very different.

Talented BMXers can showcase their skills in a small area, as shown in the video below.

There are tons of tricks BMX riders can do, from performing flips and jumps if you do have ramps available, to balancing on the bike in special ways and doing spins if you have a smaller space.

This is a great sport to use if you are a brand that is associated with high-octane, adrenaline filled action and you’re sure to get the crowd excited as your sports talent shows off their moves.

Golf Trickshots

Something that takes a huge amount of skill and is perfect for putting on a show and getting a crowd involved, is golf trickshots.

From keeping the ball in the air to using a net to showcase a drive, there are plenty of different tricks and skills that a golf expert can showcase to an audience.

As shown in the video below, this is a great way to get a crowd involved as well, as you can hand them a golf club and see how they get on.

Golf is a hugely popular sport all over the world, and if you’re promoting a brand associated with this sport, then some of our expert golf talent can really bring your show to life.

While not commonly seen as a high energy sport, these trickshots really bring a new element to the game and can open your business up to a whole new audience and really help to grow your brand.

Sports Events with Sport & Motion

If you are looking to put on a sport event, and wondering the best way to do it, why not see what a sports event company such as Sport & Motion can do to help.

We have access to expert individuals across a wide variety of sports so are sure to have the perfect sports talent to boost your brand.

Get in touch today to find out more, or why not check out our previous events to see just what we can do.

wsl players

What is a sports influencer?

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What is a Sports Influencer?

Athletes are often influential figures and role models.

Whether you’re a footballer regularly scoring goals in the Premier League, former sports stars who have now become celebrities, or simply exceptional athletes who are at the top of their game right now, using your passion, dedication and talent to promote events and companies is a big business.

Here at Sport & Motion, we regularly use our large database of sports influencers to help promote brands.

But just what is a sports influencer, and how can they help you in your next promotional project?

Let’s find out.

What Makes a Sports Influencer?

A sports influencer is often someone who has excelled in a certain field.

From gymnasts to weightlifters, if you have a story to tell and guidance to provide, then you have everything you need to become an influencer.

As an influencer grows a following, they will find many brands wanting to help them promote their products.

While the emergence of social media has changed advertising, sports influencers have been used to market products for many years.

Let us head back to 1984, and the Air Jordan. This was a shoe that became synonymous with one of one of the greatest basketball players of all time, Michael Jordan.

While the terminology may have been different, this is an early example of a sports influencer.

In modern times, sports influencers have many more ways to reach an audience, and this means that more people have the opportunity to become one.

Sports influencers are no longer just the biggest names in the best leagues in the world, but they are also content creators, freestylers, sports models, up and coming athletes, and much more.

Our database has a varied range of some of the most talented sports influencers around, meaning if you are an influencer, it could be a perfect place to find work.

Alternatively, if you are a brand looking for influencers to help boost your brand, we can pinpoint the exact individual for you.

But what can an influencer bring to your promotional campaign?

Jamie Redknapp

How to Use Sports Influencers for Promotional Videos and Events

Sports influencers often have a story.

Where they came from and their journey to get to where they are now is an inspiration, and this is why they are such a hit when promoting brands.

A key to choosing the right individual for your job, is to focus on what you are selling. For example, we’ve worked on projects with Marcus Rashford and Anthony Joshua.

Both of these are superstars in their own sport, but they would be best used selling different products. Out of the two, you wouldn’t pick Marcus Rashford to promote your boxing gloves, for example.

We also carried out this case study with stars of the WSL.

This was a great project, and these influencers are a huge influence on wa growing number of up and coming female athletes.

The key to influencer marketing is choosing a person your audience can relate with and gain inspiration from.

We’ve worked with major brands such as Adidas and Nike, and when promoting these brands, we use sports influencers who suit the products in question.

Influencers also bring their own followers, so using a famous sports star, such as Jamie Redknapp, in a promotional video is a great way of increasing your advertising reach.

From athletic build, talent, back story, and more, each sports influencer is different, but if you choose the right one, you are sure to hit the right note with your audience (a great way to do this through sports activations) and potentially open your brand up to a much wider audience.

Top Five Sports Influencers

When it comes to the top five sports influencers in the world, it is open to interpretation, but here are some that are definitely near the top of the list:

  • Christiano Ronaldo – With over 500 million followers on Instagram, Ronaldo is definitely one of the leading sports influencers in the world. And there’s plenty of reasons why. He’s won nearly everything in football (as I write this he is still in with a chance for a World Cup medal) and is testament to the benefits of hard work and dedication.
  • Serena WilliamsDespite recently retiring, Serena Williams is still a hugely influential athlete. One of the greatest tennis players of all time and someone who has won it all, she has a massive following on Instagram and beyond.
  • Lebron JamesHis Instagram handle is @KingJames, and that says all you need to know about one of the best basketball players of all time. Lebron James is an icon in America and boasts over 100 million followers.
  • Ronda RouseyA former Olympian who has gone on to take over the UFC and the WWE, Ronda Rousey has used her abilities to break ground in many industries, and this makes her a real influence to many people.
  • Virat KholiWith over 200 million followers on Instagram, Virat Kholi is one of the most highly followed sports stars. With millions of fans of his cricket ability not just in India, but across the world, there aren’t many bigger influencers than him.
Anthony joshua sports body double

How to Become a Sports Influencer

If you want to become a sports influencer, then don’t be put off by the names mentioned above.

There is a place in the influencer industry for people of all talents and fitness levels.

The key is to post content regularly and share your story. If you’re training for something in particular or want to showcase a competition win, then let the world know and before you know it, you may build a following and yourself become a sports influencer.

The key thing to do when you’re growing is to try and work as much as possible. That’s why it is such a great idea to sign up with a team such as Sport & Motion.

Through becoming a member of our database, you are sure to find work at events and in promotional videos which is a great way to further build your name and brand.

Our Sports Influencers

We work with a wide range of sports talents. From sports models and body doubles, to influencers and beyond, we work with some of the biggest and best stars in the business, and many up-and-coming talents as well.

If you want to become part of this team, or you are seeking sports influencers to use to promote your brand or event, then get in touch with our team today.