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How to Market and Advertise your Sports Brand

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There are many sports brands in the world.

These can be global businesses such as Nike and Adidas, which rack up billions in sales every year, or smaller businesses paving their way in this competitive industry.

No matter, where you are in your business journey, marketing is important.

But how can you market your sports brand? And what are the best techniques to build your audience?

Let’s find out.

7 Tips on Using Sports to Market Your Brand

Build Your Identity

Every business needs an identity.

This should start from the moment you build your brand. Elements of your brand including the logo, visual style of your marketing campaigns, and tone of voice that you use throughout your marketing is important and will change who your brand appeals to.

Are you trying to sell to up-and-coming sports stars looking to forge their way as a sports talent, or are you appealing to sports influencers already at the top of their game?

Building your voice and making it unique and personal to you will help you stand out and create a recognisable identity that fans can associate with.

lady holding football for kick it out campaign

Find Your Audience

We’ve touched on this already, but it’s important to know who your audience are and where you can find them.

Try to understand their demographic and interests and tailor your marketing campaigns so that it appeals to these people the most.

Will they see you the most on social media, or out at sports events? Working out the answer will help you get your brand in front of them where it can’t go unnoticed.

Marketing is all about meeting the right people with the right message at the right time, and if you can work out what these three elements are, you’re on your way to building a loyal audience base.

Use Social Media

Over half of the world’s population are on social media, and for these people, over two hours a day is spent scrolling through feeds daily.

That’s a lot of time that you can be getting your brand right in front of potential customer’s eyes.

Apps like Facebook, Instagram, and Tik Tok are ideal for creating promotional videos and images that can really help boost your following.

Some great ways to use social media to market your business are:

  • Behind the scenes content.
  • Sports talent interviews.
  • Highlight reels showcasing your brand.
  • Competitions and Giveaways.
  • Partnering with Influencers.

There are many other ways social media can be used for your sports business, so spend some time working out where your audience are (choosing the right platforms is important) and get to work creating content that they can engage with.

Invest in Content Marketing

Content marketing is a great way of providing valuable and exciting material that is sure to grab your audience’s attention.

This could be anything from videos showing a football freestyler pulling off some stunning tricks, to a blog informing the reader how to cool down after a run.

Content marketing can be written pieces, images, videos, podcasts, and more, and can be a great way of reaching people who may not be directly searching for your brand.

By providing valuable content, you can establish yourself as an authority and build trust with your audience.

Not only that, but you can also create stunning videos to showcase your products, containing sports talent and influencers to really grab people’s interest.

Work with Influencers

There’s no denying that we’re living in the world of influencers.

Many influencers come packed with millions of followers that you can get your brand in front of by partnering with the right people.

These partnerships are great for helping you tap into new markets and reach a new audience.

There is a common misconception that sports influencers are all celebrities, but this isn’t the case. There are many influencers out there that aren’t commonly known but have built up big followings just from showcasing their sports abilities.

These can be great people to work with and to help promote your brand and not only will they help you reach many people, but they are also experts at creating stunning content that is always exciting and enticing.

Attend Sports Events

A great place to meet your audience in the flesh is at sports events.

These are held regularly throughout the country and if you can find the right one to suit your sport, you can get some great networking and advertising done.

The way you attend a sports event is up to you.

You can be subtle, maybe setting up a stall and showcasing your products to people.

You can also be a bit more extravagant, having some sports talent associated with a brand put on a show or a sports activation where the crowd can also participate.

Sports events are ideal for not just meeting potential buyers, but also meeting other businesses, influencers, talent, and sports consultants who can offer advice and partnerships that will take your business to the next level.

Keep an Eye on Performance

The final step in your marketing campaign is to keep a close eye on results.

You may be able to naturally see how things are going by your sales figures improving or decreasing, but it is also worth keeping an eye on how many people are engaging with your brand.

How many people watched your latest video that you posted?

How many followers do you have on social media?

How many people showed interest at the latest sports event you attended?

By using the data taken from these places and assessing them to spot any weak points or improvements, you will be able to clearly see the trajectory of your business and adjust your strategy if needed.

Some marketing campaigns will work well, some won’t, so don’t be disheartened and use the good and bad results to work out how best to approach your advertising.

football sports talent

Sports Consultancy from Sport & Motion

If you are a sports brand looking to being your journey to global stardom, then working with a sports consultant such as the team at Sport & Motion will help.

We can advise you in all aspects of marketing and growing your brand and handle many more bits that you may not be able to do alone.

We also have a huge pool of sports talent and influencers and a wide range of access to sports events so we can help with all aspects of marketing and really build your following.

Want to know more? Then get in touch today.

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How to Get Found by a Sports Talent Agency

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If you are a sports talent, and you’re looking to begin your career in your chosen field, then it’s always a great choice to work with a sports talent agency.

This is a team of sports consultants who can help represent an athlete and manage your career.

Sports consultants can help with many aspects of a sports talent’s career, including finding great opportunities and advising on the best ways to promote yourself.

If you are a sports talent, and you’re looking to work with an agency, then here are five tips on how to get spotted.

Let’s take a look.

Build Your Profile

The first thing that you need is a comprehensive profile that shows exactly what you’re about.

This will come in handy when pitching yourself to a sports talent agency, and also when sending your information out for casting when it comes to roles in sports productions and events.

So, what should your profile contain?

Well, a good place to start is by including your basic information and a quick biography detailing what makes you stand out amongst your competitors.

Next, add a highlight reel and really showcase what you can do and make yourself stand out to the casting teams that may come looking.

If you can work across several social media platforms and build a following on each, then you’re off to a great start and will already have plenty of fans and experience of putting on a show.

football freestyler

Attend Sports Events

A great way to network with fellow sports talent and place yourself under the watchful eye of many consultants, is by attending events.

Some of these may be competitions, such as freestyle contests, where you may get a chance to stand in front of an audience and show them what you’ve got.

Alternatively, you may be able to speak with event organisers to becoming a key attraction for the event and get your own timeslot to really put on a show.

All of this is great experience and when the work is done, you’re sure to have got plenty of people interested in you, your skills, and your story.

It also looks great on your profile if you can show lots of previous work in different scenarios.

Networking

Networking is key to building relationships that may well become fruitful in the future.

If you can get in contact with coaches, athletes, consultants, and anyone else working in your industry, you are opening yourself up to many chances for great roles and exposure.

By building your connections in the industry, you are increasing the likelihood of someone recommending you for a role that you’re perfect for.

A lot of the coaches and consultants you’re speaking to will know each other, so by acting professionally and friendly when you meet them, you are increasing your chances of getting picked up by an agency greatly.

And that’s not the only benefit of networking.

By speaking with professionals who have worked in this industry for many years, you are sure to pick up some invaluable advice that will only help to grow you as an athlete and enhance your career.

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Reach Out to Sports Talent Agencies

A great way to find your place in a sports talent agency is to simply go directly to them.

Many sports talent agencies, such as Sport & Motion, allow athletes to get in touch and showcase their skills, which can be a great way to get your foot in the door.

It’s always a good idea to take a look into the different agencies you are thinking of applying to and make sure you pick one that matches your ethos, and you think will work best for you.

When ready, prepare your profile.

Provide all of the information requested accurately, as this is what the consultants will use to pick out the perfect jobs for you, and when it comes to showcasing your skills, make sure you are using videos and images that really show what you have got in your locker.

Going direct to the agency allows you to be in control and to choose yourself how you come across to the consultant, so this is a great way of getting noticed.

Want to get started today? Then why not apply to become part of our talent pool right now?

Keep Improving Your Game

This is an important point.

While the other four steps to getting into a sports talent agency have focused on practical ways of getting noticed, this one focuses on making sure you’re in the right shape when you do get seen.

While it is important to put time into the other steps, you mustn’t forget to always be looking to improve yourself.

By always looking to grow your skillset and learn new skills in your chosen sport, you will soon find that you achieve new milestones in your career, which will in turn make you much more attractive to sports talent agencies.

You will also naturally build your profile and following as you improve, as well as your confidence, meaning when the time does come to get some roles in productions and events, you are more than prepared.

football tournament

Sport & Motion: The Sports Talent Agency for You

If you’re looking for a great sports talent agency to represent you, then look no further than Sport & Motion.

We operate a unique talent file sharing system that allows directors and organisers to see all relevant information on our talent in a few clicks.

This makes it much more likely for them to choose you for their next role.

We are diverse and inclusive, and welcome all talented athletes with open arms.

No matter what sports you are in, or your experience level, why not apply today and one of our team will be in touch.

We love seeing athletes grow their career and find new and exciting ways of showing the world their exceptional talent, and you could be next, so don’t hesitate and become part of our talented database today.

Jamie Redknapp

The Rise of Sports Influencers

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Sports influencers come in many shapes and sizes.

There are the mainstream, world-famous stars of their chosen sports that garner attention and respect everywhere they go.

Alternatively, there are the up-and-comers, making their way through their career and showcasing their journey with their followers.

These aren’t the only types of sports influencers, and the rise of social media has coincided with a rise in this industry.

But when did sports influencers begin to emerge? And what has facilitated the recent rapid rise?

Let’s take a look.

The Birth of Sports Influencers

Sports has been a mainstay of public entertainment for centuries.

From the Roman Gladiators to Roma football club, people have gazed in wonder at their idols and jeered at their rivals for thousands of years.

So, when did sports influencers become a thing?

Well, this topic is a tricky one to find a concrete answer to.

For example, there is the Greek athlete Milo of Croton who has famous for being a champion wrestler around the year 6000 BC.

He was famous around this time for his many feats of strength and power, including carrying a full sized ox across his shoulders.

While there was no television, and Milo certainly didn’t showcase his skills on Tik Tok, he was still a renowned name that people flocked to visit and pay homage to.

There were hundreds and thousands of famous and influential sports figures such as Milo of Croton throughout time, but all changed when the television came around, and the ability to become an influencer to a worldwide audience was available.

Sports Influencers on the Television

When the television and radio became much more widespread, the news and tales of famous sports stars was much easier to hear or see.

This made becoming a worldwide star much easier.

Sports figures such as Babe Ruth were now no longer known to simply baseball fans, but were household names, starring in films and on shows.

And then, as the 20th century passed it’s halfway point, a whole new raft of sports stars came along that were charismatic, energetic, not shy of the cameras, and most importantly, experts in their chosen sport.

Stars like Billie Jean King, Muhammad Ali, and Michael Jordan were regularly shown across television screens throughout the world.

Michael Jordan is a great example of how the role of a sports influencer began to change.

He was more than just a basketball player. He was the face behind one of the most popular trainers of all time. He starred in movie with Bugs Bunny. Every move he made was plastered across every newspaper.

Sports stars were now celebrities, and big brands were flocking to help them advertise their brand and wear their merchandise.

And then we headed into the 21st Century, and everything changed.

The Social Media Sports Influencers

When platforms such as YouTube, Facebook, Twitter, Instagram and Tik Tok were released, the role of sports influencers changed.

No longer did they have to wait for opportunities to showcase their skills, they now had their own channels which they could post to as regularly as they would like.

This changed a lot in the world of sports influencers, due to many factors, including:

  • Accessibility: Social media, video, and streaming platforms such as the ones listed above have made it much easier for talented individuals to create and share their own content. This makes it much easier to showcase what you’re about and allow your expertise and knowledge to help build an audience.
  • Authenticity: A sports influencer who is working on social media platforms can be seen as an authentic role model to many young athletes. For example, if someone can see that an influencer lives and films near them and is becoming a star then it is a story they can relate to and really take inspiration from.
  • Niche Audiences: There are hundreds of different sports out there, and while it used to be hard for some more niche ones to get coverage, that is not the case anymore. Whether it is specific teams, or specific sports, you can build your fanbase and send your content to them directly. For example, adrenaline junkie Travis Burke has built an audience of over 700,000 Instagram followers by showcasing great photography while out doing some extreme sports.
  • Opportunities: There are now many more ways that a sports influencer can make money, such as using advertisements on their channel or being sponsored by brands to wear their gear. The bigger the audience of an influencer grows, the more money will be offered to form a partnership.

Sports influencers now don’t have to be professional athletes, or appear on television. They can build their own following creating videos how they would like.

It has led to huge names forging their own careers, such as Joe Wicks, who started out with exercise videos on YouTube and now has over 2 million subscribers on this channel alone.

While sports influencers can go in their own direction, there are other ways that they can build a career, and that is where our team at Sport & Motion come in.

Sports Influencer Opportunities

There are several ways sports influencers can use their audience and begin a career. With the help of a sports consultant, you can have access to a wide range of new and exciting opportunities.

Such as:

Brand Partnerships

As mentioned earlier, if you can partner with a brand and become an ambassador, you will get paid to wear their gear and use their equipment during your content, making this a great way to build your name and earn some money.

Sports Events

Sports events are often crying out for sports influencers who can come and showcase their skills, engage with the audience, and bring their following along with them. From sports activations and shows, to meet and greets and interviews, a sports influencer can be a big draw at an event and really make a difference in terms of ticket sales and audience enjoyment.

Sports Advertisements

The idea of a sports advertisement is to get an audience engaged and make them invest into a story. Influencers are a great way of doing this, as many have inspirational journeys they can portray and great skills to show. That is why using your name to star in sports films is a great choice for a sports influencer.

Sports Influencers and Sport & Motion

If you’re a sports influencer, and you would like to work with a sports consulting team who have the knowledge and expertise to help you really make the most of your career, then we would love to help.

From finding roles in great sports productions, starring at sports events, and getting to partner with leading brands, our team can help you find the opportunities that you have been looking for.

Want to know more? Then get in touch with our team today.

lady holding football for kick it out campaign

What Makes Great Sports Talent?

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Sports talent comes in many shapes and sizes.

Here at Sport & Motion, we use our database of talented sports individuals to fill many roles in sports productions and events.

We are always on the lookout for great sports talent to further bolster our growing database.

But just what makes someone a great sports talent?

Let’s take a look.

What is Sports Talent?

Sports talent can mean a lot of things, but in a nutshell it is an individual who possesses a set of skills in a certain sport.

This may be football, athletics, golf, and more.

This individual is more than just someone who is a talented athlete though, they are someone who has a great personality and who can fulfil a role in a sporting production like a professional.

Sports talent often has many other skills, such as freestyling or acting skills, and must be able to leave a lasting impression on their audience.

Our sports talent are all exceptional individuals, and when assessing new applications, here are five key attributes that we look for.

basketball sports talent

5 Key Attributes of Good Sports Talent

There are many different things that can make a certain individual a great sports talent, but here are five common areas of excellence that we see in our database.

Sporting Ability

This one is going first because it is an essential part of becoming a sports talent.

No matter which sport you participate in, you will need to have plenty of skill in it.

When choosing sports talent to fulfil a role in a production, you will be required to either showcase your skill, or look like a skilled athlete in the sport in question.

This means you will need to have the right build for the role, and be able to look like you are professional in the sport.

Sporting ability can also mean that you are able to really put on a show. For example, if you are a football performer, you may be able to showcase some freestyling to really wow an audience and make an advertisement or sports film special.

At a sports event, if you can get the audience involved, either by putting on an interactive show or creating a match scenario, you are sure to leave a great impression on the public and really help to promote your brand.

On Camera Skills

There are many people who are very skilled at a certain sport but that may struggle when in front of a camera.

The same applies for sports talent performing at an event.

To be a successful sports talent, you must be comfortable in front of a camera. It helps if you know how a day of filming works, and if you know the terminology and methods that will be put into practise.

At events, you must be confident in front of an audience and be able to showcase your skills freely and really engage with the crowd.

Being in front of a camera isn’t easy, especially when trying to perform and showcase your sporting ability, so it’s always good to get lots of work under your belt, which brings me onto my next point.

Experience in Sports productions

Some people are natural sports talents brimming with confidence and packed with some amazing sporting skills.

For others though, it takes work, and having experience in working in sports productions and events can make a huge difference when it comes to creating the perfect sports film or really putting on a show.

Experience means you will be comfortable in front of a camera, and that you will have an idea of what is to be expected of you and be well prepared.

If you’re lacking experience, then try and find some smaller scale jobs to begin with which can provide a real insight into what goes into a sports talent.

Whether these are paid roles or not, building up a portfolio and growing your skillset is always a good thing.

An Engaging Personality

If you are a sports talent being used in productions, you are probably going to be representing a brand and trying to communicate and engage with their target audience.

This is where having an engaging personality is vital.

While having a great skillset in your chosen sport is important, you need to be able to showcase this and make what you’re doing stand out.

This can be from the way you perform, or the way you interact with the camera or your audience.

Being a sports talent is much more than just being a good sportsperson, it is being able to wow an audience and grab their attention.

If you are starring in an advertisement for example, you may only have 30 seconds to leave a lasting impression, so while your skills will help, your personality must shine through and speak to the public that are watching.

Good at Following Advice

The final step is to be a good listener and open to taking advice and instruction.

Being on a film set, or backstage at an event, can be tricky.

With multiple individuals who may be starring in the production trying to take instruction, and things like sports choreography to handle, you must be good at remembering your role and be able to execute it when the time comes.

Whether you’re a beginner on your first job, or someone packed with experience, being able to follow instructions from choreographers, consultants, and directors is vital in helping you become a key part of the production or event team.

Sports Talent with Sport & Motion

If you are a talented individual looking to star in sports productions and events, then why not get in touch with Sport & Motion.

We are a sports consultancy team who work with leading brands creating stunning sports productions, putting on events, and promoting brands.

If you want to become part of our talented database and star as a sports talent, then we’d love to speak to you.

The Importance of locating the right sporting venue for your sports event

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Choosing the right venue for your sporting event is not a decision to be taken lightly! When choosing a venue for your sporting event, it is important to consider all the factors that could potentially contribute to the success of your event.

Capacity and availability

Capacity is a key factor to consider when selecting an appropriate sports venue. The scale of the event must be considered; are you looking to maximise ticket sales, or is this a small private event? Secondly, make sure you check the potential venue is available for the dates that you require.

Location

There are many aspects to consider when it comes to the location of a venue. The location will be a large factor for attendees as to whether they buy a ticket or not; is there sufficient parking? Does the area feel safe and secure? Is there public transport available nearby, and enough parking? You may also want to consider whether there are hotels and restaurants nearby. 

Facilities and additional costs

There is more to consider than purely the area that the sport is going to take place and the seating for the audience. For example, are there enough toilets to accommodate the size of the event? Is there food and water available? Some members of the public may require access to Wi-Fi. Not only do the needs of the audience need to be considered, it is also important to insure there are enough facilities for the athletes too. For example, warm up areas, changing rooms and showers. It is also important to remember that for some venues, additional costs may be required for facilities such as field lighting, cleaners and merchandise stalls. 

Layout and accessibility

Considering the style of the venue should be a factor to consider; for example, is it aesthetically pleasing? It is also important to ensure that the venue is accessible for everyone, for example wheelchair users, pushchairs and those with reduced mobility. Also, if you have sports talent showcasing their moves, do you have the right space for them?

Weather Conditions

Make sure your venue is suitable for an event come rain or shine! It is also a good idea to check venues policies for poor weather conditions, so this should be checked in advance and plans put in place.

Make sure you book your venue plenty in advance and remember that communication is key! Ensure you stay in contact with the venue manager, should any issues arise.

What is Sports Choreography?

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What Is Sports Choreography?

Sports choreography is used commercially and in sport advertisements, especially when using a sport personality to promote a brand or product. A Sports Choreographer will use any sports talent to create a visually pleasing advert. 

Sport & Motion are highly experienced in creating unique concepts including sports choreography in London. Not only do they create emotive and impactful productions, but they also constantly deliver innovative and fresh content using sports choreography. 

Who do sports choreographers work with?

Sports choreographers will work alongside directors, producers, and sports talent which may include influencers, sports body doubles, and sports models. With the assistance of script writers and storyboard artists to create realistic promotional videos.

Specialist Advice

By using a Sports Choreographer, you’re guaranteed expert advice on how the sporting talent should be acting in front of the camera. Whether this includes telling a basketball player what type of shot to shoot or a boxer on how they should be shadow boxing. Communication with these sporting stars is what makes them incredibly important.

Finding Sports Talent

Not only are sports choreographers knowledgeable in how the sports talent should be moving but they also have the eye to find the right talent that’ll suit a specific project. Sports choreographers usually have their own connections on performance models and sports body doubles, this usually means the talent has been vetted and is of high quality. 

Find out more on sports choreography and how it could benefit your brand. Also, if you’re looking to join our sporting talent listing apply here. 

Role of Sport Consultants in the Sports Industry

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Role Of Sport Consultants In The Sports Industry

Sports consultants work with professional athletes, sports teams, and corporations as marketing experts to help improve their involvement in sports. 

What do sport consultants do?

Working alongside directors, producers, and events planners to create and add sporting realism to any campaign including assistance with script writing, story boards, and helping with specialised sports choreography with all details within the screen or event to ensure that there is authenticity and realism throughout. Sports consultancy is highly competitive, but Sport & Motion not only do consultancy but use their own specialised sports talent database and sports production teams to create promotional videos from initial storyboarding to post-production for the sports industry. 

Networking

Sport consultants require confidence to be able to network and market their services to multiple organisations, whether they’re big or small companies. This includes finding new sports talent, whether it be sports body doubles, sports models, influencers, and more, as well finding sport projects and productions. 

Research

Sports consultants must be able to keep updated on the latest trends in the sports industry including marketing and sports development. 

Strategic Planning

Depending on the project and sports organisation, sports consultants need to come up with a strategy on how to approach the project. Also be able to provide reports to several teams and boards on prosed plans. 

Multiple projects

There could multiple projects happening at once, consultants must be able to priorities, multitask and be organised. This also includes handling contracts, hiring, and training sports talent and management staff. 

How To Book Sport Talent to Your Advertising Campaign or Sports Event

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How To Book Sport Talent To Your Advertising Campaign Or Sports Event

Hiring the right actors and attaching the right sports talent to your filming or event can be what makes and breaks you. But to any producer or end client the process of finding a reliable company to source this at short notice can be quite daunting.

If you secure the right sports talent to your production or event, it can propel your brand. If all you can provide is a script/storyboard without the specialists, you won’t get so much as a glance. This is because large brands get shown creative briefs every day, if you have recognisable or distinctive up and coming talent secured it’ll seem like something worth investing in. 

Where to start

First you need to build the foundations, this means creating a solid creative brief tying in the brands key USP’s. Something that’s commercial and will stand out amongst the competition. Make sure the script has been seen by people and you’ve gained as much feedback as possible.

Business plan and budget

You need a business plan; this will help you stay organised. Do all the research you need to prepare for the finances that’ll come from making this film or event. Once you have a clear business plan and budget it’ll be easier to gain funding for production. 

Get in touch with Sport and Motion if you need help finding sports talent or even a production service here. 

Casting Talent

Finding the right sports talent is key, you need someone with some good connections and experience who knows sports inside out and can get you lots of amazing feedback from a wide selection of talent to fit any brief. This will get you in the door to pick your selection of talent, from sports influencers, body doubles, sports models, and more. Rather than a database full of actors or part time enthusiasts Sports and Motion focuses on professionals or World champions. This approach ensures every scene is delivered correctly to the highest standard and is visually impressive, with sports choreography that allows our talent to really showcase their skills. Sport and Motion provides a unique sports talent file sharing system, where you can view profiles with photos, video, and relevant information. You can find the right person for your production easily whilst saving on costly castings in half the time. 

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